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Fashion PR

Frakta bag transform! The possibilities are endless for the iconic Ikea bag

Posted on May 31st, 2017 in brand PR,Consumer PR,creative publicity,Fashion PR,PR Stunt,Stunt Of The Day.

When you order something from IKEA it is expected to come with instructions, and now so does the bag!

IKEA are giving people the chance to get creative with the iconic 40p bag. They have included instructions on how to transform the bag into something else you can wear. Shoes, hats, raincoats and baby bibs have been created to name a few not to mention a rather cheeky thong.

The trend of IKEA #ikea #customkicks #frakta

A post shared by @t2tan2um on

Following Balenciaga’s take on the bag, who earlier produced a very similar garment made not for shopping but as an accessory, IKEA have ensured us that sustainability has been the talk of the company by their designer who commented in Amsterdam earlier this week.

While the IKEA bag is your oyster, why not compete against the hundreds of other Instagram users taking to the social site to show off their creativity. See if you can follow the fashion trend and create a design of your own, some boots for the winter a hat for the summer maybe?

-@shhshan

Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

Food on-the-go retailer Greggs has put a new spin on the term ‘salad dressing’, as it unveils two couture-inspired dresses made entirely out of fresh salad ingredients.

The ‘Salad Dresses’, designed by celebrity costume creator Kate Tabor, were commissioned to celebrate the Greggs summer salad range following new research released by the brand which reveals a massive 61% of Brits say they are much more health conscious than five years ago.

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This is supported by the fact that Greggs’ range of lower calorie menu options now accounts for more than 10% of sales as it announces total sales were up 7.5% in first 19 weeks of 2017.

The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from a list of ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.

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The freshly prepared salad dresses were created from a total of 5,000 salad leaves, 100 limes, 80 peppers, 150 chillies and 50 bulbs of garlic.

Designer Kate, who has created extraordinary costumes for Katy Perry’s music videos and stars including the Chemical Brothers and Birdy, began the design process by sketching an array of different styles, before an experimentation stage, testing out different ingredients to identify those which allowed the most visually stunning designs, while being able to create a design that could actually be worn by the models.

EDITORIAL USE ONLY Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London's Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

EDITORIAL USE ONLY
Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London’s Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

The survey of 2,000 British adults also found over two thirds of Brits (68%) now rigorously read nutritional information before purchasing on-the-go items, and over half (54%) reporting that they regularly try to make healthy food choices – reflecting the continuing trend for focussing on healthy eating in the UK.

Kate Tabor, designer, said: “I’ve created costumes for Katy Perry and the Chemical Brothers to Birdy and Katy B, but I’ve never designed anything quite like this. Each dress is made up of over 20 individual ingredients from the Greggs salad range, with hundreds more of each making up the designs. This has definitely been my biggest challenge yet.”

A spokesperson for Greggs added: “More and more people are looking for a healthier option for their on-the-go food. We wanted to celebrate our new salads with something fun and a little different that everyone could enjoy – and we can all appreciate a bit of ‘salad dressing’!”

The production process involved a layered approach, building up from the base of the dress in a puzzle style, piecing the dress together one section at a time – plus coating the fresh leaves and sewing garlic cloves together with string.

The tailormade designs also hit the streets of London today (Monday 22nd May 2017), surprising passers-by in the capital’s fashion hot-spots including Carnaby Street and Regent Street.

Further research findings revealed us to be a nation of seasonal eaters, as 47% feel that salad and fresh vegetables taste better during the summer, and 1 in 10 of us eating a salad based lunch or dinner at least 10 times throughout the sunny season. 

 Greggs’ new salad range includes: 

  • Coconut, Lime and Chilli Chicken Salad
  • Mexican Chicken, Smoky Rice and Bean Salad
  • Falafel, Harissa, Roast Vegetable and Grains Salad
  • Honey Roast Ham, Free Range Egg and Potato Salad
  • Chargrill Chicken, Roast Vegetable & Grains Salad and
  • Cheese, Tomato and Basil Pasta Salad

All are under 400 calories and meet green and amber on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. To further encourage informed food choices, this year Greggs have been the first UK food-on-the-go brand to introduce traffic light labelling on its website and app.

 Greggs’ new summer salad range is now available in 1,800 shops nationwide.

 Images: https://flic.kr/s/aHsm15EJt3

Ikea has something to say about THAT Balenciaga look-a-like bag

Posted on May 2nd, 2017 in brand PR,Comedy,Consumer PR,Fashion PR,Stunt Of The Day.

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The Ikea blue Frakta bag. At university it was the staple of any student slogging washing to and from the laundromat and probably still resides in most of our cupboards awaiting a load too large to be managed by regular carrier bags – mine currently has the important task of looking after our faux Christmas tree until December each year.  It’s practical, handy and arguably iconic in its own special way. But fashionable…?

That was the question on everybody’s lips after designer Balenciaga unveiled a bag which raised more than a few eyebrows at its uncanny resemblance to the infamously cheap and cheerful Ikea Frakta bag. It was an announcement that did not go unnoticed by the Swedish megastore who have now released a very tongue in cheek response as they relish their link to high fashion by outlining exactly how to spot the Ikea original as opposed to its more expensive designer cousin.

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The small print reads:

How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.

Johan Holmgren, creative director at Acne (Ikea’s agency partner) said, “I wanted to act fast, so I called Morten Kjaer from Ikea Creative Hub. He loved the idea. The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”

Holmgren calls Balenciaga’s move “unexpected and brilliant. I liked the flirt. And I thought, why not flirt back? And we did.”

Meanwhile, a rep for Ikea told Today: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”

After all, as the saying goes; imitation is the sincerest form of flattery!

-@gfpvincent91

The newest holiday sweeping Twitter. Brands wish us all a Happy Galentine’s Day.

Posted on February 13th, 2017 in brand PR,Consumer PR,Fashion PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

 

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Tomorrow is either a day you look forward to or dread with the very depths of your being. I am of course referring to the infamous Valentine’s Day. In a mere 24 hours we will all be confronted by heart shaped everything, surrounded by public displays of affection and unable to get a reservation anywhere in town.

However whether Valentine’s Day tickles your fancy or sets your teeth on edge you may not be aware that today, 13th February, has become somewhat of an unofficial holiday in itself. Christened “Galantine’s Day” by the wickedly funny Amy Poehler’s character, Leslie Knope, in Parks and Recreation it is a day where you are encouraged to celebrate sisterhood in all its glory. In Poehler’s words we are meant to: “leave our husbands and our boyfriends at home, come and kick it, breakfast-style. Ladies celebrating ladies.”

Brands have also taken note of this cultural addition to the calendar as it grows in popularity and have taken to twitter using the hashtag #GalentinesDay to share their own messages and promotions.

Penguin books decided to encourage a shout out to inspirational female figures with an extra charitable edge.

Asos used the occasion to express some of those Anti-Valentines sentiments that many of us are feeling.

Marks and Spencer championed the idea of spoiling yourself with a spotlight on some of their spa and home products.

Malibu declared that it is officially cocktail time.

Whilst Ahmad Tea has you covered if you can’t face a hangover on a Tuesday morning.

Finally, Hulu reminds us to thank the creator of this holiday by watching unlimited Leslie Knope moments online.

So for today grab your girlfriends, a bottle of your favourite tipple, maybe a box or two of something decadent to go with it take and the opportunity to celebrate ladies just being ladies!

-gfpvincent91

Changing rooms become a thing of the past with Superdry

Posted on December 21st, 2016 in Consumer Electronics PR,Digital PR,Fashion PR,Stunt Of The Day,Technology PR.

Have you ever found yourself put off by queues to try on clothes in shops, and ended up leaving empty-handed? Or have you fallen in love with a garment, only to be dismayed to find that they haven’t got your size? Well these problems will soon become a thing of the past, as Superdry have created a mirror which allows shoppers to try on their new winter collection, significantly, without having to take anything off.

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The ‘smart mirror’ has been installed at Superdry’s flagship store in Berlin, and works by having customers stand in front of it. Users only have to make swiping gestures to see their computer character try on different items of clothing, whilst any other movement made by the user is mirrored by the on-screen character to show customers how the garment fits and moves.

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When not in use, the mirror moulds back into the store’s design.

Pat Fahy of Seymourpowel said about the campaign that: “We’ve designed the smart mirror to stop shoppers in their tracks with an engaging, fun and highly interactive experience that brings them closer to the Superdry brand and products.”

Could Superdry have stumbled upon the future of shopping?

– @katiemallion