Extreme Sports PR « Taylor Herring

Extreme Sports PR

Nike’s marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold

Posted on May 8th, 2017 in brand PR,Celebrity PR,Consumer PR,Extreme Sports PR,Leisure PR,PR Stunt,Sport,Stunt Of The Day.

The thought of running a marathon for many of us is a step too far out of our comfort zone. The thought of running a marathon under two hours? Beyond the realms of fantasy. The current world record for the fastest marathon stands at 2 hours, 2 minutes and 57 seconds.

Not so for the team at Nike however, who believe it is somehow humanly possible. And at the weekend, they came so close to breaking the magic number.

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The Olympic marathon champion, Eliud Kipchoge, the half-marathon world-record holder, Zersenay Tadese and a double Boston marathon winner, Lelisa Desisa, were all attempting to run a quite terrifying pace of 4.34 minutes per mile for 26 miles to try and achieve the impossible.

The campaign, Breaking2, was an attempt by Nike and their Sport Research Lab to push the limits of human performance. Kipchoge, Tadese and Desisa were pieces of a huge puzzle put together to break the golden 2-hour barrier, one of athletics’ final magical figures to break. With an Olympic marathon champion, Nike had also looked at the best possible course; the Italian Grand Prix circuit at Monza, due to it’s flatness and relatively few bends, as well as: time of day (5.45am), weather (9 degrees C) and a lot of pacemakers.

The sports brand also claimed that their new running shoe, the carbon-fibre plated Zoom Vaporfly Elite was their fastest marathon shoe and would be the key to helping “break2”.

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Shown live on Facebook, Twitter and YouTube, the race was viewed 4.9 million times – Nike delivered personalised tweets across the social network site, generated a huge amount of media attention and set a new level for running and sports marketing

The optimum conditions, ultimate shoe and best running route…  saw the world record being smashed, Kipchoge shaved off over 2 minutes from the previous mark, but was 25 seconds of the ultimate mark. The effort from Kipchoge was positively superhuman, and even saw Nike’s world-renowned rival Adidas congratulate them for this new and exciting project.

Although Kipchoge’s time will not officially be recognised by the IAAF (International Association of Athletics Federations) as a new world record, and questions remain about the sporting morals of pacemakers, specific tracks and technological advantages of carbon-fibre plated shoes, it has created worldwide interest and recognition far beyond normal marathon running. It’s a project that has captivated the world. Adidas are even making their own go of trying to run a marathon in under 2 hours. It’s created a new arms race in modern day athletics.

And to highlight just how remarkable a PR stunt this is…  Nike’s Zoom Vaporfly Elite shoes happen to be going on sale next month.

Whatever would Pheidippides think.

-@ButlerAlexander

Mario Karting through Westfield

Posted on February 8th, 2016 in Camera PR,Car PR,Comedy PR,Computer Games PR,Extreme Sports PR,Stunt Of The Day.

Let’s get real for a second; Mario Kart ruins lives. I have seen friendships destroyed because of a rogue banana skin, expensive controls slammed to the ground in an uproar and stoney silence as first place is snatched away in the blink of an eye.

It’s not often you’d recommend acting out a videogame in real life, but real life Mario Kart might be a little bit safer – it certainly looks like it in this PR stunt:

Nothing beats charging around a quiet shopping centre, donning full Mario attire and weaving in and out of structures all in the name of good fun (and GoPro.) The stunt has made it to the National media where it’s been well received, and the video itself has over 2 million views on Facebook. Proof that slapping a GoPro on something hilarious makes it even better

 

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

10 Ways To Be A Marketing Genius Like Lady Gaga

Posted on August 12th, 2010 in Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.

Daredevil Knievel announces death-defying London jump

Posted on December 15th, 2009 in Celebrity PR,Extreme Sports PR,Sport PR,Stunt Attempt PR.

LONDON, Tuesday 15th December 2009: Robbie Knievel has announced plans to stage a record attempt to jump 16 double-decker buses and beat his father’s failed attempt in 1975. The jump will take place on 22nd May, London 2010.

stunt PR

Following in his father’s famous tyre tracks, world-leading motorcycling daredevil Robbie Knievel is coming to London to stage a record attempt to jump an incredible 16 double-decker buses on a classic Harley Davidson XR-750.

The world’s foremost motorcycle thrill-seeker, now aged 47, will use the Harley Davidson XR- 750 – the same motorcycle model his father Evel Knievel used in his failed attempt at Wembley stadium in 1975.

On May 25th 1975, Robbie’s legendary father took to Wembley to jump over 13 buses and crashed in front of an audience of 90,000, breaking his pelvis, ending his thrilling career.

Robbie will attempt to clear a record-breaking 16 buses with a Harley-Davidson XR-750 – three more than Evel Knievel.

This death defying stunt, set to take place in London on 22nd May 2010, exactly 35 years after his father’s attempt, will place Robbie one step closer to completing all of his father’s daring attempts and silence the critics who have questioned Robbie’s use of the lighter CR-500 in the past.

The Honda high-performance motocross bike is designed for jumping and has been a preferred choice for Robbie in the majority of his stunts. His father Evel Knievel conversely made most of his record breaking jumps using a Harley, a massively heavier and less agile motorcycle. Robbie Knievel will now thrill us with the same model of Harley as he attempts the unthinkable for his London stunt.

Robbie has successfully completed over 350 professional jumps, including 20 world records, and completed every jump his father attempted with the exception of two stunts: the bus-jumping record set by Evel at Wembley Stadium in 1975 and the Snake River Canyon jump in 1974.

Robbie Knievel said, “Daredevils are a dying breed. I’m proud to have been raised by one and to be one myself. I’m looking forward to this and although my dad’s jump ended with broken bones and a lot of pain, I’m confident he’ll be smiling down on this one.”

Taylor Herring PR: 0208 206 5151