On the subject of Experiential Marketing
On June 1st, 2011 admin wrote on the subject of brand PR,Consumer PR,Event PR,Experiential Marketing,FMCG,Food and Drink PR,Ice Cream,PR Stunt,PR Stunts,Publicity Stunts.
The world’s first amphibious ice cream van set sail down the River Thames yesterday ahead of a UK tour.
The vessel reaches a top speed of five knots and chimes Rod Stewart’s classic ‘We Are Sailing’ as it ploughs through the waves.
The ‘HMS Flake 99’ was specially commissioned by Fredericks, makers of Cadbury’s ice cream to mark National Ice Cream Week (30th May – 5th June).
The vehicle brought a smile to commuters’ faces as it passed Battersea Power Station, Westminster Bridge and the London Eye.
After a nationwide tour of Britain’s beaches, there are plans to take the vehicle across the English Channel and on to the canals of Venice next year.
Early morning strollers and boating enthusiasts enjoyed scoops by the surf in Blackpool on Monday when the customised craft completed a successful, secret maiden voyage.
The vehicle will now commence a tour of UK beaches – visiting thousands of sun seekers on Britain’s beaches as the staycation boom continues.
A growing number of councils ban vans from housing estates, parks and outside schools because of concerns about noise pollution. Others have created ice cream selling “exclusion zones” in town centres, hiked the cost of a van operator’s licence and limited how long vans can sound their chimes.
She’s captained by ice cream mad David Mounfield, a stand-up comedian from Brighton, who was chosen after winning an online competition.
Jenny Bostock, Consumer Marketing Manager for Fredericks in Skelmersdale, Lancashire comments: ” If you can’t make it to your local beach to see our van, you can always pick up a pack of four from your local supermarket. We are now considering taking the remarkable vehicle across the Channel and onto the canals of Venice to champion Britain’s beaches and give our continental cousins the ultimate taste of the British summertime.”
For more information, visit www.cadburyicecreamland.com
Become a Fan Of The Van on Facebook
Press Information and Pictures from Taylor Herring PR +(44) 208 206 5151
Tags: Cadbury Flake 99 ice cream, Flake 99, Fredericks, Jenny Bostock, National Ice Cream Week, river thames ice cream van, World’s first amphibious ice cream
Posted in brand PR, Consumer PR, Event PR, Experiential Marketing, FMCG, Food and Drink PR, Ice Cream, PR Stunt, PR Stunts, Publicity Stunts | No Comments »
On February 8th, 2011 James wrote on the subject of Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts,Television PR.
New Zealand TV channel Prime promotes the upcoming season premiere of Mad Men with a series of well-placed, outdoor decals fixed to skyscrapers. An experiential homage to the programme’s iconic title sequence.
Agency: Draftfcb, New Zealand
Tags: Mad Men, PR Stunt
Posted in Experiential Marketing, PR Stunt, PR Stunts, Publicity Stunts, Television PR | No Comments »
On August 12th, 2010 James wrote on the subject of Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.
Posted in Arts PR, Auction PR, Awards PR, Book PR, brand PR, Camera PR, Car PR, Celebrity PR, Charity PR, Children's Brands PR, Comedy, Comedy PR, Comment, Computer Games PR, Consumer Electronics PR, Consumer PR, Doctor Who Live, documentary PR, Drama PR, DVD PR, Edinburgh International Television Festival, Entertainment Brands, Environmental PR, Event PR, Experiential Marketing, Extreme Sports PR, Fashion PR, Festival PR, Film PR, Fitness PR, FMCG, Food and Drink PR, Games PR, Gym PR, Health and Fitness PR, History PR, Ice Cream, Kids PR, Magazine PR, Model Search PR, Music PR, Online PR, Online PR Trends, Opera PR, Poetry, PR Stunt, PR Stunts, Publicity Stunts, Publishing PR, Reality TV PR, Regional PR, Retail PR, Shopping Centre PR Stunts, snackfood PR, Sport, Sport PR, Stunt Attempt PR, Stunt Of The Day, Teen PR, Television Industry PR, Television PR, The Apprentice, theatre PR, Tour PR, Tourism PR, Toy PR, Travel PR, Uncategorized, Venue PR, Wedding PR | No Comments »
On November 9th, 2009 James wrote on the subject of Experiential Marketing,Publicity Stunts.
A German ad agency released 200 flies, attached to micro banners, to promote their publisher client Eichborn at the Frankfurt Book festival last week.
The ultra-light banners were attached to the flies with natural wax and after a short time the banner dropped off by itself. A spokesperson for the agency said that no fly was harmed.
A brilliant a piece of buzz marketing.
Posted in Experiential Marketing, Publicity Stunts | No Comments »
On November 4th, 2009 James wrote on the subject of Environmental PR,Experiential Marketing,Publicity Stunts,Television PR.
LONDON, Wednesday 4th November 2009. In January 2009, this giant sculpture of a polar bear (devised by Taylor Herring PR) stranded on a block of ice, floated 7.5 miles from Greenwich towards the centre of London to highlight the problem of melting ice caps.
Following a successful tour of other UK cities, the Eden channel has donated the sculpture to the Royal Zoological Society of Scotland who are the owners of Mercedes, the only polar bear in the UK.
Melting ice caps threaten the existence of polar bears as their habitat disappears. There will also be serious consequences for the two billion people who depend on glacial meltwater to feed rivers.
A total of 15 artists spent two months constructing the 20ft by 20ft square structure, which travelled up the Thames, stopping beside Tower Bridge and the Houses of Parliament. The bear was also promoting the launch of a new digital TV channel devoted to natural history.
Adrian Wills, head of the Eden channel (Sky 532 and Virgin Media 208), hoped it would address issues like climate change in an informative and entertaining way: “The Earth is a fragile place and we were keen to launch with a message that would draw attention to the uncertain state of our finely balanced environment.”
The PR campaign has won prizes at 4 major awards ceremonies in the last month including the PR Week Awards, Brand Experience Awards, the PRO awards and the Event Awards.
Tags: polar bear on the thames
Posted in Environmental PR, Experiential Marketing, Publicity Stunts, Television PR | No Comments »