Experiential Marketing « Taylor Herring

Experiential Marketing

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91

 

 

Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer

Posted on April 11th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

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It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.

Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.

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This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.

-@mckinleykearney

A cock and balls challenge to raise awareness of Testicular Cancer

Posted on April 3rd, 2017 in Charity PR,Comedy,creative publicity,Experiential Marketing,Fitness PR,Health and Fitness PR,Leisure PR,Stunt Of The Day.

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There is just something inherently funny about drawing a cock and balls. You will see them invoking uncontrollable giggles from scribbles on sleeping faces to viral videos of poor presenters unwittingly sketching phallic weather fronts. Now the classically crude image is being put to another use; for the greater good of men’s health.

As a whole young men have a reputation of being notoriously bad at talking about certain topics; with sensitive health and emotional matters coming top of that list. It is therefore unsurprising that testicular cancer is not something that is commonly discussed within usual social circles. However with such an unnecessary taboo surrounding the subject the disease is unfortunately being given the opportunity to spread, cutting many chances of a full recovery.

To combat this Testicular Cancer Research in New Zealand have concocted a fun, provocative and visual way to get men talking about their meat and two veg again loudly and proudly. They are challenging men and women alike to get involved in the #GoBallsOut campaign by creating various images of the infamous motif via their GPS enabled fitness apps during their excursions to then share on social media channels. In the spirit of inclusivity and diversity, I should point out that the drawings range from large to small, straight or curved depending on the choice of size or route leaving the exact dimensions of said tool in the hands of their creator. Participants are then given the task of nominating friends to join in and carry on the chain.

Some have already taken the challenge to the next level venturing off the well-trodden land and up into the sky to create their genital masterpieces.

Graeme Woodside, CEO of Testicular Cancer New Zealand, said in a statement, “We hope this campaign will get people talking and walking, we want young men to ‘Go Balls Out’ to show the world they’ve got the message, and are willing to start the conversation. Guys love some competition, and when it comes to cock and balls, they can get very competitive!”

So boys, head out the door, go for a run and share your penile artwork. It’s dicking about, but not as we know it!

-@gfpvincent91

A Mini Rolls-Royce for a big cause: Bespoke car created for sick children on way to operations

Posted on March 3rd, 2017 in brand PR,Car PR,Charity PR,Consumer PR,Experiential Marketing,PR Stunt,Publicity Stunts,Stunt Of The Day.

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A Mini electric sports car Rolls-Royce has had its first run this week at St Richard’s Hospital in Chichester, West Sussex.

The iconic British company has developed the new single seat model specially designed for children to drive on their way to the operating theatre in an attempt to reduce their anxiety and stress.

Workers at the firm spent 400 hours of their own time developing and handcrafting the mini-sized version of the car. The tiny car has a top speed of 10mph, but it can be adjusted to 4mph for the youngest patients and is fully electric, powered by a 24-volt gel battery.

The Bespoke Manufacturing project team used 3D printing for the Rolls-Royce SRH which included the production of the iconic Spirit of Ecstasy, although Rolls-Royce’s team were forced to meet rigorous NHS hygiene standards so new finishes and materials were required.

Lawrie Mewse, Project Leader of the Rolls-Royce SRH stated “I am immensely proud of what the team has achieved. This project showcases the amazing skills and technology that exist in the Bespoke Manufacturing Team and across every area at the Home of Rolls Royce here at Goodwood. However, the most important thing is giving back to the local community and having a positive impact for children and their parents during their time in hospital.”

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Molly Matthews and Hari Rajyaguru, two “test drivers” from the St Richard’s Paediatric Unit were brought to the company’s studio to be the first people to drive the incredibly special car down the Rolls-Royce production line; a privilege usually only granted to the company’s chief executive.

Back at the hospital, the St Richard’s team have been busy in their own preparation for the arrival of the little Roller, transforming the hallways of the wards and completing them with traffic signs.

Sue Nicholls, paediatric matron at Western Sussex Hospitals NHS Foundation Trust, said: “We know boys and girls alike will love driving it and in the coming years it will help turn a daunting experience into a more fun and enjoyable one for hundreds and hundreds of children”.

–  @roxana_raileanu

 

LEGO reveals new machine to put your “selfie” in a personalised LEGO kit

Posted on February 22nd, 2017 in brand PR,Experiential Marketing,Stunt Of The Day,Toy PR.

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The largest LEGO Store in the world has just launched a new feature for their guests: a photo booth style Mosaic Maker that allows customers to have their face turned into a LEGO mosaic within minutes.

In todays’ agenda, more and more companies use new technology and innovations to come up with creative ideas for their customers. LEGO is trying to convert them into unique experiences as they launch the ‘Mosaic Maker’.

So how does it work?

As you enter the booth (made out of bricks as well), the Mosaic Maker snaps a couple of headshots then renders it on the LEGO bricks that are printed on the kit. In under ten minutes you can get the LEGO set ready with your unique instructions and all of the bricks that you need to build the mosaic with. Then, it will take around three hours to have fun and put your picture together with LEGO bricks.

Lego has been working on this new version since the beginning of the year, with a lot of testing and development.  Lego’s Head of Global Retail Innovation, Martin Urrutia declared, ‘We know that today, for our fans, personalisation is very important.’ And what can be better than creating your own set and having your ‘selfie’ included?

So, if you want to create your face with LEGO bricks, head on down to Leicester Square and try it out!

-@roxana_raileanu