Entertainment Brands « Taylor Herring

Entertainment Brands

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

-@gfpvincent91

Idris Elba posted an open casting call for his new film and got far more than he bargained for

Posted on May 9th, 2017 in brand PR,Celebrity PR,Consumer PR,Entertainment Brands,Film PR,Stunt Of The Day.

 

Idris Elba has always used his fame as a platform to raise issues close to him particularly the struggle for equality within the arts and has gone on record many times to voice the hardships many black actors find when trying to break into the industry.

He said back in 2016, “People in the TV world often aren’t the same as people in the real world. And there’s an even bigger gap between people who make TV, and people who watch TV. I should know, I live in the TV world. And although there’s a lot of reality TV, TV hasn’t caught up with reality. Change is coming, but it’s taking its sweet time.”

It appears that change is not coming soon enough for Idris who is now moving into the director’s chair and providing opportunities himself for unseen talent. Over the weekend Idris posted on Instagram with an invitation to an open casting call and a chance to be a paid extra in his new film set within the Afro-Caribbean community in Hackney, 1983.

Even a small part is a start.

A post shared by 7dub (@7dub) on

Unfortunately and yet somehow unsurprisingly Idris’ call proved too powerful with over 900 hopefuls turning up in droves for a chance to audition.

With so many arriving it was not long before the police appeared, forcing casting to be shut down.


Idris took to Instagram again to post this message to his fans.

*UPDATE*** THE OPEN CASTING.

A post shared by 7dub (@7dub) on

All is not lost though, as you can still send your head shot and information in to have a chance to shine and who knows where it might lead.

As in the acting world, Elba points out, “Even a small part is a start”. Good luck to you all!

-@gfpvincent91

The power of the meme: Brands capitalise on new twitter trend with hidden text scavenger hunts

Posted on March 7th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,FMCG,Food and Drink PR,Online PR,Roundup,Stunt Of The Day.

As with most trending memes it is not long before brands catch on to a new way to appeal to their younger demographic and likewise as with most things on the internet, it all started with a photograph of a dog.

The “Zoom in on the nose” meme originated with people sharing photos of another classic meme subject: the “doge” or more commonly known as the Shiba Inu. Upon closer inspection of the image, informed with the initial clue of where to look, the viewer is lead on a text based scavenger hunt as each new sentence found includes new directions to another part of the picture. Each final sentence is unique, however they all share a similar wholesome message; usually in the form of a compliment which accompanied with the original photograph of an adorable pooch is guaranteed to brighten your day.

With such a simple concept it is unsurprising that many brands have jumped on this bandwagon. The method is left largely unchanged with end results ranging from tongue in cheek comments on time-wasting, cheeky requests for more subscribers to genuine facts that you may have previously ignored or quickly forgotten in more conventional marketing. And of course it would not be the internet without at least one reference to Rick Astley and his infamous infuriatingly catchy song. You know the one I mean.

Without giving away any spoilers, here are our top examples of how brands have whole-heartedly embraced this new creative craze.

-@gfpvincent91

Whodunnit? #SherlockLive takes Twitter by storm

Posted on January 11th, 2017 in Consumer PR,Digital PR,Entertainment Brands,Online PR,PR Stunt,Stunt Of The Day,Television PR.

Well, last night was surely a treat for fans of the popular BBC One crime drama Sherlock. The fourth series of the programme aired on 1st January and has since been gripping fans of the show. To celebrate the new series, writers Steven Moffat and Mark Gatiss tweeted live to fans in the character of Sherlock on the official @BBCOne Twitter page last night (10th January).

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Fans were given the opportunity to solve a new mystery online and in real-time through the use of Twitter, users had to crack the murder case of Daniel Collard with a series of clues provided through Tweets. Case files, police interviews and suspects lists were given to users to aid them in solving the case. A series of polls were also created to increase the interactive aspect.

Jo Pearce, the creative digital director at BBC Wales mentions it was an idea already in the works. “It’s an idea we’ve had for some time – I’ve just been waiting for the right opportunity to try it out.”

This was a genius way of encouraging fan interaction and giving fans something exciting to look forward to, as opposed to just watching the show. It further introduces new fans to the TV show who may have not known of its existence prior – as Twitter is such a huge social media platform, trends attract new audiences. The BBC and the writers of Sherlock created something well thought through; they were able to spot their target audience and created a stunt which coincides with their interests. It was a huge win for all involved.

– @JohnnyBarnes_

 

Sherlock keep fans guessing with John Watson’s baby announcement

Posted on December 14th, 2016 in Consumer PR,Entertainment Brands,PR Stunt,stuff we liked,Stunt Of The Day,Television PR.

The Sherlock crew have taken subtle marketing to new lengths as only eagle eyed readers could have spotted the small addition hidden in the announcements page of the Daily Telegraph revealing the name of the unborn offspring of John and Mary Watson. The understated location of the news did not take long to explode onto the internet as fans pawed over the little information given, desperately searching for possible hints and clues to do with the hotly anticipated fourth season. And thus Rosamund Mary Watson has been launched into the Sherlock world.

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With the show’s clever and cryptic nature already well established the fans have been sent into overdrive grasping at possible meanings behind the post. Some theorised that the name itself may have been a nod to another character in the Sherlock universe as the initials are the same as Rachel Wilson, the still born girl featured in a Study in Pink. Others went a step further and engaged in historical research and discovered a Victorian figure who shared the same first and last names as the child. Both of these pieces of information however do not reveal anything and the name might just actually be a name and nothing more. A classic red herring, designed to tease.

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The quote that seems to be getting every Sherlock fan in a frenzy refers to Sherlock’s new obsession with his phone and may be a running theme of the new storyline.  This may be perhaps due to Watson’s new status as a father as Sherlock has been shown to struggle with changes to the status quo and Watson’s changing priorities in the past.

It is again the lack of information that seems to be driving the arguably already fanatical fandom into overdrive as they eagerly await the first episode of the new series due to air on New Year’s Day. The information that we do have is that Sherlock will be battling with his inner demons following the infamous “did you miss me” final scene of the third series. Toby Jones has been cast as this season’s new antagonist as he threatens to reveal Sherlock’s deepest and darkest secrets to his nearest and dearest. As someone who has battled with addiction and is a self-confessed high functioning sociopath it will be interesting to discover what secrets he may still be harbouring. It is still unclear if Sherlock’s ultimate adversary Moriarty will make a magical re-appearance. However stranger things have happened on Sherlock already.

We shall all have to wait until 1st January 2017 to see if there are any truths behind the rampant rumour mill.

-Gfpvincent91