Entertainment Brands « Taylor Herring

Entertainment Brands

Whodunnit? #SherlockLive takes Twitter by storm

Posted on January 11th, 2017 in Consumer PR,Digital PR,Entertainment Brands,Online PR,PR Stunt,Stunt Of The Day,Television PR.

Well, last night was surely a treat for fans of the popular BBC One crime drama Sherlock. The fourth series of the programme aired on 1st January and has since been gripping fans of the show. To celebrate the new series, writers Steven Moffat and Mark Gatiss tweeted live to fans in the character of Sherlock on the official @BBCOne Twitter page last night (10th January).

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Fans were given the opportunity to solve a new mystery online and in real-time through the use of Twitter, users had to crack the murder case of Daniel Collard with a series of clues provided through Tweets. Case files, police interviews and suspects lists were given to users to aid them in solving the case. A series of polls were also created to increase the interactive aspect.

Jo Pearce, the creative digital director at BBC Wales mentions it was an idea already in the works. “It’s an idea we’ve had for some time – I’ve just been waiting for the right opportunity to try it out.”

This was a genius way of encouraging fan interaction and giving fans something exciting to look forward to, as opposed to just watching the show. It further introduces new fans to the TV show who may have not known of its existence prior – as Twitter is such a huge social media platform, trends attract new audiences. The BBC and the writers of Sherlock created something well thought through; they were able to spot their target audience and created a stunt which coincides with their interests. It was a huge win for all involved.

– @JohnnyBarnes_

 

Sherlock keep fans guessing with John Watson’s baby announcement

Posted on December 14th, 2016 in Consumer PR,Entertainment Brands,PR Stunt,stuff we liked,Stunt Of The Day,Television PR.

The Sherlock crew have taken subtle marketing to new lengths as only eagle eyed readers could have spotted the small addition hidden in the announcements page of the Daily Telegraph revealing the name of the unborn offspring of John and Mary Watson. The understated location of the news did not take long to explode onto the internet as fans pawed over the little information given, desperately searching for possible hints and clues to do with the hotly anticipated fourth season. And thus Rosamund Mary Watson has been launched into the Sherlock world.

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With the show’s clever and cryptic nature already well established the fans have been sent into overdrive grasping at possible meanings behind the post. Some theorised that the name itself may have been a nod to another character in the Sherlock universe as the initials are the same as Rachel Wilson, the still born girl featured in a Study in Pink. Others went a step further and engaged in historical research and discovered a Victorian figure who shared the same first and last names as the child. Both of these pieces of information however do not reveal anything and the name might just actually be a name and nothing more. A classic red herring, designed to tease.

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The quote that seems to be getting every Sherlock fan in a frenzy refers to Sherlock’s new obsession with his phone and may be a running theme of the new storyline.  This may be perhaps due to Watson’s new status as a father as Sherlock has been shown to struggle with changes to the status quo and Watson’s changing priorities in the past.

It is again the lack of information that seems to be driving the arguably already fanatical fandom into overdrive as they eagerly await the first episode of the new series due to air on New Year’s Day. The information that we do have is that Sherlock will be battling with his inner demons following the infamous “did you miss me” final scene of the third series. Toby Jones has been cast as this season’s new antagonist as he threatens to reveal Sherlock’s deepest and darkest secrets to his nearest and dearest. As someone who has battled with addiction and is a self-confessed high functioning sociopath it will be interesting to discover what secrets he may still be harbouring. It is still unclear if Sherlock’s ultimate adversary Moriarty will make a magical re-appearance. However stranger things have happened on Sherlock already.

We shall all have to wait until 1st January 2017 to see if there are any truths behind the rampant rumour mill.

-Gfpvincent91

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

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Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

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– @chloe_mcneillis

Undead ‘walkers’ descend on London

Posted on October 19th, 2016 in Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Sky News anchor Isabel Webster looks visibly shaken as she reports on various sightings of undead ‘walkers’ across the nation, alongside a chilling cell-phone video of these ‘walkers’ captured in London. Webster advises viewers to be extra vigilant and under no circumstance approach infected individuals.

 

Thankfully for us all, this is just Sky’s latest stunt to promote the return of American horror show, ‘The Walking Dead’, for its seventh season on 23rd October in time for Halloween. ABC has also confirmed the release of season eight in 2017, extending the undead pandemic for the foreseeable future…

– @turntHQ

World First! Psychological Theme Park Experience To Open At Thorpe Park

Posted on October 26th, 2015 in Attraction PR,Celebrity PR,creative publicity,Entertainment Brands,Event PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts.

LONDON, Monday 26th October 2015: Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with THORPE PARK Resort, to create the world’s first fully immersive psychological attraction for a theme park.

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The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art of illusion, misdirection and hypnotism since he first came to prominence with his early Channel 4 shows in 2000.

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 The award winning ‘mentalist’ promises that these skills, which allow him to both predict and control human behaviour will be showcased fully at the new ‘themed’ experience, which has been in development for three years and is due to premiere at the park in March 2016.

The new one-of-a-kind experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.

THORPE PARK Resort has released a cryptic microsite to promote the announcement.  Fans can sign up for information at the site and will be the first to know when more information is released.

The first publicity pictures which may hint at the nature of the forthcoming attraction have also been released showing the master of mind with his lips sewn up and perhaps most unnervingly, Derren holding what appears to be a human brain in a jar.  It took four, painstaking hours, to seal Derren’s lips, locking in his secrets about the new attraction.

Construction on the new attraction has already begun on the THORPE PARK Resort site and is shrouded in secrecy.  The company have however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from THORPE PARK Resort’s ‘Magic Making Creative Department’ and external experts, due to the ground breaking nature of the attraction.

THORPE PARK Resort approached Derren Brown in search of the next era of thrill for their Surrey theme Park, which has over 30 world-class rides and attractions. The park identified psychology as an interesting avenue to explore for a new experience and went in search for the perfect creative mind to execute a completely new and unique invention.

Visitors to the ‘themed’ experience in 2016 will embark on a 13 minute journey, making the one-of-a-kind attraction a totally unique experience in comparison to traditional theme park experiences.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘We started our search for the next era of thrill three years ago, and decided psychology would be an interesting avenue to explore, so we approached Derren Brown to work with us to create something truly exciting.’

We are delighted to be partnering with Derren Brown to announce the first details of what promises to be the single most exciting launch event of 2016.  The creative concept comes entirely from Derren and we have spent the best part of three years working closely with him to bring his unique vision to life. This is our biggest investment to date and over 1,000 members of our creative team and external specialists will be working on the ground to bring the new experience to life. The attraction will be a world first; as such we have invested heavily in next generation cutting edge technology that will quite simply ‘derail people’s minds’ in a way which has never been seen before. This truly is the world’s first ‘smart’ theme park attraction, paving the future for the leisure industry – it is not what you would expect a theme park to deliver.’

Derren Brown, comments: ‘The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track.  Now we are actually in production, excitement is mounting and we are making the final tweaks to an idea I have wanted to release for some time. As always, you can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship. We are keeping the full details under wraps but I can say that the attraction will take you on a journey like no other, an attraction where no one will have quite the same experience and where the guests will be unable to make the distinction between what is real or imagined!’

“This opportunity with THORPE PARK Resort has enabled me to create a unique Derren Brown experience, for many to enjoy. It takes everything I love from Victoriana to mystery and illusion and wraps it up into a mind blowing journey.”

Guests can purchase their THORPE PARK Resort Annual Pass online now for 2016 by visiting https://www.thorpepark.com,  prices start from £49.99.

Alternatively, take advantage of the early bird one-day ticket offer for 2016, which is available online for £27.99 or book into the THORPE SHARK Hotel overnight for £129 based on two persons sharing – this package includes park tickets, first to ride access to the new attraction on the second day of stay, and a complimentary breakfast at Fin’s Bar and Grill.

 

For more info contact Taylor Herring