On the subject of Entertainment Brands

Gold Unveil Giant Dead Parrot For Monty Python TV Special

On July 14th, 2014 admin wrote on the subject of creative publicity,Entertainment Brands,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

[full set of pictures here]

LONDON, Monday 14th July 2014: The dead parrot at the centre of the eponymous sketch performed by John Cleese and Michael Palin, first screened 45 years ago, has been recreated on a giant scale to celebrate the screening of the very last Monty Python live show on comedy TV channel Gold this Sunday, the 20th July.

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The mammoth model of the ‘Norwegian Blue’ was commissioned by the comedy channel following a survey of 2000 comedy fans which named the surreal pet shop skit as the nation’s favourite Monty Python sketch of all time.

The famous sketch was first broadcast on 7 December 1969 and remains a firm favourite with audiences who have been enjoying the live shows at The O2 this month.

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The sculpture caused a stir amongst London commuters as it was hung upside down by a crane before being respectfully laid to rest on its back at Potters Fields on London’s South bank near Tower Bridge. The model, which is made from fibre glass, took a team of three sculptors over two months to design, construct and paint. The giant dead parrot measures 15 metres (almost 50 feet) from the tip of its tail to the top of its head, the equivalent to the height of five elephants standing on top of one another.

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Lead sculptor Iain Prendergast says, “We are all Monty Python fans so we were delighted to receive the brief from Gold to recreate the mythical ‘Norwegian Blue’ on a giant scale. We watched both live and televised versions of the sketch and found that there have been a number of different incarnations of the parrot with a variety of different plumages. Our sculpture provides a colourful hybrid of the dead parrots which have featured in the celebrated sketch. The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, ‘stunned’ eyes.”

Python Parrot 11

The homage to the iconic Monty Python sketch will be taken to The O2 arena where fans attending the final run of live shows will be able to say their final farewell to the comedy troupe, taking pictures of the giant dead parrot and adding to the Twitter buzz using the hashtag #montypythonlive.

Steve North, General Manager of Gold says, “We believe that our giant dead parrot provides a fitting tribute to a sketch that is so loved by audiences throughout the world. We hope that fans will join us for the final Monty Python performance this Sunday to see Britain’s greatest ever comedy group bow out in style.”

Gold will be screening the live broadcast of the final Monty Python Live (mostly): One Down Five To Go stage show on Sunday 20th July.

For information and images please contact Taylor Herring 0208 206 5151

The New Thunderbird 1 Looks F.A.B.!

On June 19th, 2014 James wrote on the subject of Children's Brands PR,Entertainment Brands,Kids PR,Television Industry PR,Television PR,Toy PR.

LONDON, WEDNESDAY 17TH June 2014: ITV Studios today released a sneak preview of the new Thunderbird 1 which will feature in their hotly-anticipated new show Thunderbirds Are Go! 

Set against the backdrop of the Hollywood sign the rocket maintains its distinctive silver bullet style which many fans will remember from the original series.

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The major new children’s series, a co-production between ITV Studios and Pukeko Pictures in association with world-famous Weta Workshop (The Lord of the Rings, Avatar) is set to make its international debut in early 2015 in the UK on ITV and CITV.

Giles Ridge, Executive Producer said; “Thunderbirds Are Go! pays tribute to the original series whilst delivering a dynamic action-adventure to thrill a new generation. The iconic characters, craft, music and story elements of the original have been lovingly re-imagined for a 21st century audience. The series will showcase the world famous Pukeko Pictures and Weta Workshop’s ground-breaking creative and technical excellence.”

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The action packed reboot will be produced using a unique mix of CGI animation and live-action model sets to deliver a new level of action-adventure animation whilst also paying tribute to the classic 1960’s phenomenon.

The re-invention of Gerry and Sylvia Anderson’s iconic series will star Rosamund Pike (Pride and Prejudice, Gone Girl) as Lady Penelope and original cast member David Graham who reprises his role as Parker.

Other star voices will include Kayvan Novak (Fonejacker, Facejacker) as inventor Brains and Thomas Brodie-Sangster (Game of Thrones, Love Actually) voicing John Tracy.

Press Contact: Taylor Herring +44 208 206 5151

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

On June 1st, 2014 James wrote on the subject of Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

Dave Goes Nuts For Brazil World Cup

On May 19th, 2014 James wrote on the subject of creative publicity,Entertainment Brands,PR Stunt,Publicity Stunts,Television PR.

LONDON, Monday May 19th 2014

► Micro-artist carves portraits of England footie heroes out of Brazil Nuts to launch Dave’s new series in the run up to the World Cup
►Bite size artworks of the nation’s tastiest players Gazza, Lineker, Becks, Shearer and Rooney
► Work commissioned by Dave to celebrate the launch of ‘England’s Top 19 Footy Heroes’

Full set of pictures here

Ahead of this summer’s World Cup tournament in Brazil and Dave’s brand new three-part football series, UKTV channel Dave challenged artist Quentin Devine to carve five of England’s most iconic footballing legends entirely out of Brazil nuts.

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The faces of Gary Lineker, Paul Gascoigne, David Beckham, Alan Shearer and current England star Wayne Rooney have been skilfully carved into the local Brazilian delicacy to mark the launch of the football specials: England’s Top 19 Footy Heroes, England’s Top 53 Footy Goals and England’s Top 39 Footy Gaffes coming to Dave from Tuesday 20th May at 9pm.

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Each Brazil nut, measuring an average of 1.5 by 2 centimetres, took on average a painstaking 96 hours to carve with Quentin working day and night to perfect Rooney’s hairline, the raw emotion of Gazza and Beckham’s dashing good looks.  The artist worked his way through 53 nuts before finally cracking the finished portraits and spent the most time finessing Gary Lineker’s oversized ears.

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Artist Quentin Devine says, “When Dave asked me to carve the faces of five of England’s most loved football legends out of Brazil nuts I knew it would be a challenge.  The nuts can be very oily and extremely brittle but I think I managed to successfully capture the essence of each these football heroes.  My final piece, Gary Lineker, proved to be a tough nut to crack with his large ear span reducing the already tiny surface area I had to work with. After over 20 attempts, many broken ears and all hope lost, I finally perfected it. On another note, I know Dave is a comedy channel, but an Irish man carving English footballers into Brazil nuts is a real joke isn’t it?”

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After studying a vast library of images of England players over the years and using nothing more than a scalpel, a magnifying glass and 99p bag of Brazil Nuts, Quentin set up his studio to complete the gruelling challenge. The surface area he created his masterpieces on is no more than the size of a five pence coin.

Steve North, General Manager of UKTV channel Dave says, “Here at Dave we are going absolutely nuts for the World Cup, so what better way to celebrate the forthcoming summer of football than to immortalise five of our best ever players as Brazil nut carvings.  This was a challenge to end all challenges and the skill of the artist should be applauded, we thought Quentin would struggle with the oily, nutty surfaces but after 53 attempts he well and truly cracked it!

The unique world first artworks were specially commissioned to mark the launch of a special series of World Cup Programming on Dave.  England’s Top 19 Footy Heroes, England’s Top 53 Footy Goals and England’s Top 39 Footy Gaffes will star comedians and sports pundits such as Alex Brooker, Tom Rosenthal, Phil Cornwell and Adrian Chiles and sporting heroes including Gary Lineker, Ian Wright, Lee Dixon, Jim Rosenthal, Michael Vaughan and former German star Didi Hamann, as they take a look back at some of England’s greatest footballing achievements and World Cup memories.  The series, voiced by popular British comedian Jason Manford and written by Paul Hawksbee (Harry Hill’s TV Burp, TalkSport, Fantasy Football League), will air in May ahead of the World Cup in the summer.

Dave’s football season kicks off with England’s Top 19 Footy Heroes on Tuesday 20th May at 9pm.

Press Contact Taylor Herring

Taylor Herring win Agency Of The Year at the BVA Awards

On May 7th, 2014 James wrote on the subject of Arts PR,brand PR,Celebrity PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Retail PR,Technology PR,Television Industry PR,Television PR,Viral Video PR.

Taylor Herring picked up the top award at the BVA’s this week – scooping the coveted Agency Of The Year prize.

The British Video Association honours the best in TV and Movie marketing and retail in the home entertainment sector.

BVA members (including Universal, Fox, Warners, BBC worldwide, Channel 4 and ITV Studios) account for some 90% of this £2 billion+ industry and include film and television companies and independent labels which produce, license and distribute film, sport and fitness, music video, TV, children’s and special interest programming.

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About Our Entry;

Taylor Herring has been working as blinkbox’s retained PR agency since January 2013. Media stories mentioning the brand are up to 518% year on year. Viral videos, stunts, social media work and screening events have all captured public attention and helped contribute to a rise in unprompted brand consideration by 200%.

These have led to a 450% increase in transactions from referral traffic. A record breaking festive period saw sales explode 245% compared to the previous year.

What the judges said:

“Sometimes it’s not the size of the budget that counts, but the size of the imagination and Taylor Herring has shown huge ongoing imagination with its PR campaign for Tesco streaming service, blinkbox. Making an impression in a market dominated by Netflix and Amazon/Lovefilm was never going to be easy, but the judges were won over by the creative vision of the Taylor Herring team. The launch of a Gosline, a Ryan Gosling helpline, went viral. It staged a Star Trek Into Darkness inspired teleporter stunt in a shopping centre, hiring twins for a fake transportation routine. For Game of Thrones, the agency created a lifesize dragon skull, placing it on a beach, and gambling on social media to make the connection with blinkbox (it did). ”

Some of the work;

Red Stripe transform London corner shop into giant music machine

On November 28th, 2012 admin wrote on the subject of Arts PR,Entertainment Brands,Event PR,Experiential Marketing,FMCG,Food and Drink PR,Online PR,Online PR Trends,Publicity Stunts,Viral Video PR.

Top Of The Shops!

LONDON, Wednesday 28th November: East London shoppers had the surprise of their lives when their local corner store in Dalston’s Kingsland High Street became a giant musical instrument for one day only.

The shop, Best Supermarket, was radically transformed overnight from a typical neighbourhood store selling everyday goods to an all-singing, all-dancing musical masterpiece by Red Stripe lager beer for their Make Music in the Corner Shop project which brought a little slice of Jamaica to the UK for one day only.


Products on the shelves and items left scattered around the store became the most unlikely of instruments, triggered into performance when a customer chose a Red Stripe from the shelves.

The reactions of surprised patrons were captured in a ground-breaking video, released today, as they set off the corner shop to the well known rock steady tune of “A Message to You Rudy” by Jamaican musician, Dandy Livingstone, later made famous by The Specials.

Unsuspecting customer Gabriella Peluffo said: “(It was) Absolutely phenomenal how they turned an ordinary shop into a magical musical! I was thrilled to have experienced the stock on the shelves literally come to life… so, so, clever.”

The instruments ranged from trumpets made out of glass bottles to a xylophone constructed from food cans, by way of jumping boxes and brooms and dustpans with lives of their own.

10 hidden cameras, 750 metres of cable and 12 metres of LED lights were used to create and record the experience as the smaller component parts combined to create on big musical experience, much to the amusement of customers who dropped in to pick up their daily essentials.

Best Supermarket owner Ilker Ozdil said: “I’ve owned this shop over for four years and have never seen people as surprised and happy as they were coming here that day… The expressions on their faces were brilliant! I wish we could keep the instruments here forever!”

David Graham, Red Stripe brand manager said: “Red Stripe can be found in most of the UK’s corner stores – we wanted to entertain our loyal consumers and do something truly surprising and original which would make popping to the shop a lot more enjoyable than usual!”

The full list of instruments:

1.     Bottle Trumpet

2.     Food Can Xylophone

3.     Gondola Bass

4.     Sweeping Broom Shaker

5.     Clapping Dustpan Timbale

6.     Tetra Pak Maracas

7.     Jumping Box Drums

8.     Rolling Pot Noodle Maraca

9.     Clinking Bottle Bells

10.   Fridge door and bottle tap

11.   Nut packet shakers

The video and behind-the-scenes footage will also be available to view at www.redstripe.net.

Interact/share: @RedStripeLager – #RSCornerShop | facebook.com/friendsofredstripeuk

Please drink and make responsibly www.drinkaware.co.uk

The RED STRIPE words and associated logos are trademarks © Desnoes & Geddes Ltd. 2011

 

LOCOG Back Down On Paddy Power Poster Campaign

On July 25th, 2012 admin wrote on the subject of Entertainment Brands.

PRESS STATEMENT ON BEHALF OF PADDY POWER

In what must be deemed a gold medal winning U-turn, London 2012 organisers, LOCOG, have reversed their position from yesterday which demanded the removal of Paddy Power’s latest advertising campaign from poster sites around the Olympic City.

The billboards in question were erected to promote the bookmaker’s sponsorship of an elite athletics event featuring an egg and spoon race that is scheduled to take place in the picturesque town of London, France on 01 August 2012 and is part of the bookmaker’s on-going “We Hear You” marketing campaign.

Coincidentally today’s change of heart by LOCOG, which was communicated by their law firm Freshfields was taken just moments before Paddy Power’s law firm, Charles Russell, were set to enter the High Court in London seeking a court order against the Olympic organisers.

The legal ruling was sought by Paddy Power on the grounds that their campaign does not breach LOCOG legislation on advertising around the 2012 Games.

Over the past 24 hours, tens of thousands of Paddy Power fans turned to social media to show their support for the ad campaign and to vent their anger at LOCOG’s decision, resulting in the bookmaker trending on Twitter in the UK earlier today.

Paddy Power have confirmed that they will be seeking to recoup their legal costs from LOCOG and if successful will donate the full amount to grassroots sports initiatives across the UK.

A spokesperson from Paddy Power said “This is a victory for common sense and for each and every one of our customers and fans who supported us along the way.  The athletes of London, France will be breathing a collective sigh of relief this afternoon. May the Games begin!”

Paddy Power is Ireland’s largest bookmaker and a leading provider of gaming services in the UK, Australia, France, Canada, Italy and Ireland. Founded in 1988 Paddy Power is a publicly quoted company and is listed on both the Irish and London Stock Exchanges (www.paddypowerplc.com)

Press Contact: Taylor Herring 0208 206 5151

Read more about the event here

 

Are You Ready For Global Gathering 2012?

On July 25th, 2012 admin wrote on the subject of Entertainment Brands,Event PR,Festival PR,Music PR.

LONDON: Wednesday 25th July 2012: The UK’s favourite electronic music festival takes place this weekend at Long Marston Airfield in Stratford-Upon-Avon.

Balanced over two explosive days, GlobalGathering is back in the heart of summer with the biggest and best line-up, set to shake up the dance music world.

Showcasing the biggest bangers from critically acclaimed DJs and live superstars that span the entire electronic music spectrum, GlobalGathering promises the most eclectic and epic festival to date.

From stadium straddling stars to industry insiders’ tips and the latest breaking acts, the festival team promise more live shows, epic productions, and groundbreaking arenas than ever before.

Getting the party started and headlining Friday on the Main Stage is number one Brit superstar, Tinie Tempah, storming with an energy-fuelled and zealous all-new live show to kick-start proceedings. A firm favourite with the Global crowds, he’ll be supported by one of the most sought-after DJs and producers in the world, Afrojack, and the man with one of the most unique voices in the business, Maverick Sabre (Live). Grime MC Dot Rotten and Micky Slim ft Majestic are also in support.

Joining Tinie on Friday is international legend, Armin van Buuren who will be bringing A State of Trance, the most popular trance radio show in the world to the Global crowds. A festival first, the show will be broadcast LIVE to millions of listeners worldwide – with GlobalGathering once again providing the freshest festival experience to the dance music masses. AVB also welcomes Markus Schulz, Aly & Fila, W&W and more to his arena.

Also on Friday night, the UKF Bass Culture arena will be bringing the biggest bass bangers to the largest indoor arena on site. Under the atmospheric cover of canvas, one of the world’s most in demand underground spinners and producers Skrillex returns to GlobalGathering. Knife Party, Zane Lowe, Jaguar Skills, Feed Me and more will keep the basslines pumping and your shoes shuffling throughout the arena, and be joined by a very special guest performance from Andy C with his new live show Alive.

Friday at Global also features the first ever Visionquest as well as, Rinse, Electric and House arenas featuring the likes of Magnetic Man, Annie Mac , Steve Aoki, Nicky Romero and Art Department.

Back by popular demand following a mind-blowing headline set in the Metropolis Arena at 2011’s festival, are pioneering bass kings Chase & Status (Live) who will be tearing up Saturday’s Main Stage. Accompanying them will be samba-tastic indie-ravers Friendly Fires (Live), plus chart-topping producer Labrinth (Live) as well as DJ Fresh Presents Fresh/Live, The Japanese Popstars and Major Look.

Saturday will see the return of the Metropolis arena teaming up with legendary drum & bass label Digital Soundboy to disclose the freshest tunes gracing the UK underground scene right now. Nero (Live) are joined by GlobalGathering favourites Sub Focus (Live), Modestep, Flux Pavilion and many more DJs and MCs, who’ll ensure the beats keep dropping.

Continuing with bass galore on Saturday is the The Ec-lectricity arena, which plays host to dance heavyweights including world renowned DJ and producer James Zabiela, and one of the freshest talents to break through this year, Redlight. They are joined by a plethora of the of the biggest names in the dance music biz including Hessle Audio, Disclosure, Breakage, Mosca, Jackmaster and more

For the full line-up and info on who’ll be playing Godskitchen, Global, Hospitality, House and Toolroom Knights Arenas on Saturday, go to: globalgathering.com/2012/line-up or see below.

The additional 150+ acts confirmed to set the stages alight at this year’s festival read like a who’s-who of the hottest artists tearing up the dance music scene right now, paying homage to the star-studded electronic music industry and what it has become. From trance titan Ferry Corsten to grime veterans Boy Better Know, to hardcore house homie Nicky Romero, everyone will get their fill of the best of what electronic music has to offer in 2012.

With new arenas, and more live acts than ever running alongside the hottest hardcore DJs, fans can expect a fresh festival experience with new and exciting stage productions and concepts set to blow minds. And this can be seen with the most spectacular VIP area to date. Following a plane crash site theme, the area is set to take the VIP experience to a whole new level. Including the astonishing VIP Fields, VIP Woods, and The Enchanted Garden, guests will be provided with surprise DJ’s, seating booths created out of graffiti covered cargo boxes, cargo net nests, specially adapted tyres, a night club, delicious food hubs, hammocks and much more. VIPs will have exclusive access to the ultimate clubber’s playground and a completely new audiovisual festival experience ensuring it’s the hottest, most exclusive spot on site.

www.globalgathering.com

For more information please contact the team at Taylor Herring PR:

Images available at: http://assets.angelmusicgroup.com - Select public gallery on left hand side, then GlobalGathering

 

 

Red Stripe install giant arcade game in Manchester

On April 4th, 2012 admin wrote on the subject of Computer Games PR,Entertainment Brands,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts.

Manchester’s Town Hall has, this week, been transformed into a giant arcade game by renowned street artist Filthy Luker and Jamaican lager beer brand Red Stripe.

Passers-by are able to play a 17m-high version of the 80′s  8-bit classic from sundown – when the huge interactive artwork is switched on.

Using plastic road barriers and road work equipment, the installation comes alive with LED lights animating the work, allowing the public to engage on a large scale.

The artist’s creation will remain in place for a month.

Filthy Luker said “I’ve been obsessed with making art from street furniture for quite some time and had noticed the similarities between these road barriers and the classic invaders -and they seem to be taking over the city! The Make With a Red Stripe project  is all about using everyday objects to transform the mundane, which was right up my street and enabled me to realize my concept.”

The art-work has already captured the attention of the City and visual arts media.

Reports are already surfacing in the likes of Shortlist, The SunDaily Mail, Daily Telegraph, We Heart, Large Manchester, Design You Trust and Itchy City.

and in the Manchester Evening News

As part of the Make Art On The Street initiative, Red Stripe is working with a number of artists on regional initiatives, including a four-wheeled mobile art exhibition set to tour Bristol, Leeds and London, and an Edinburgh-based stop motion animation video.

The projects, all taking place this spring, have been designed to engage with the public in surprising and intriguing ways; promoting creativity and encouraging others to ‘Make with a Red Stripe’.

Web: www.redstripe.net

Tumblr:  http://redstripelager.tumblr.com

Twitter: @RedStripeLager

Facebook:www.facebook.com/redstripelagerbeer

About Diageo

Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys®, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com. The RED STRIPE words and associated logos are trademarks © Desnoes& Geddes Ltd. 2011.

Please make and drink responsibly www.drinkaware.co.uk

Press Contact: Taylor Herring PR

 

Red Stripe and Boiler Room join forces for Make sessions

On February 21st, 2012 admin wrote on the subject of brand PR,Entertainment Brands,Event PR,Experiential Marketing,FMCG,Food and Drink PR,Music PR,Online PR.

London, Tuesday 21st February: Tonight, Red Stripe® will embark on a partnership with Boiler Room with the first in a series of unique collaborative music events set to be rolled out over the next 12 months.

Dubbed the Make Sessions, each installment will be a distinctive offering that reflects Red Stripe® and Boiler Room’s shared support and love for good music. No two sessions will ever be the same but will be curated with the aim of bringing brilliant live performances, DJ sets, and overall innovation to the Boiler Room audience, firmly in mind.

Red Stripe® has been an integral part of the Boiler Room story since its inception. Positioning itself somewhere between an intimate club night and UK pirate radio, Boiler Room’s strategy of showcasing artists in front of a small, exclusive crowd and live streaming the proceedings, has seen its monthly audience exceed 1.2 million people globally.

One of the fastest growing and original ideas to come out of London’s thriving underground music scene in recent years, its early days were “Founded on Red Stripe four packs, borrowed speakers and empty warehouses” as Boiler Room’s founder Blaise Bellville explains.

He continues: “Everyone probably thinks we’ve been partnered in an official capacity with Red Stripe since our inception, so to have them on board feels like a very natural progression and collaboration for us. We’re so excited for the coming sessions, and to be working with a brand we respect that’s as keen as us to do something different.”

Make Session 001, taking place on Tuesday 21st February at a secret location, will take Boiler Room back to its roots. As Boiler Room has grown, so have the locations, but the first session will take it back to basics with a small crowd in a dusty old room. A line-up of Lex Records artists, including none other than DOOM, will all be taking to the decks.

Boiler Room’s host Thristian bPm comments: “Our ideal to kick off this partnership was to take things back to basics, couple that with DOOM, JJ and the whole Lex family, both us and Red Stripe are hyped to say the least.”

The first Make Session is invite only, but can be viewed at www.boilerroom.tv/live

Lex Records Artists:

DOOM is a hip-hop/rap DJ who grew up in Long Island, New York. Previous incarnations include rapper Zev Love K whilst a member of KMD and MF (Metal Face) Doom – to this day he keeps his face hidden during live performances with a metal mask. He has collaborated with Danger Mouse on two releases under the name Danger Doom and will release a record with Jneiro Jarel later this year.

JNEIRO JAREL is an experimental American producer and MC noted and respected for his abstract, artistic style which fuses Acid Jazz and Afro-Brazilian with Hip-Hop and Broken Beat. Also known as Dr. Who Dat, he’s collaborated with artists such as Damon Albarn and Massive Attack and shared the stage with Jay-Z and Radiohead.

BOOM BIP is an American producer and musician whose music is mostly instrumental, although he has collaborated with vocalists. He is also known for the remixes he’s done for many artists on several different labels including Hot Hot Heat, Mogwai and Super Furry Animals.

Web: www.redstripe.net

Tumblr:  http://redstripelager.tumblr.com

Twitter: @RedStripeLager

Facebook: www.facebook.com/redstripelagerbeer

About Diageo

Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys®, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines.

Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.

Please drink responsibly www.drinkaware.co.uk

The RED STRIPE words and associated logos are trademarks © Desnoes & Geddes Ltd. 2011

Press Contact: Taylor Herring PR

 

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