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Bark to the future!

Posted on March 4th, 2015 in Consumer Electronics PR,Consumer PR,creative publicity,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts.

Samsung’s Futuristic Kennel Is The Ultimate In Doggy Luxury

Pictures > here

London, UK – 4 March, 2015: Samsung Electronics have provided a tantalising glimpse of the future for tech-savvy pampered pooches by unveiling an architect-designed Dream Doghouse which represents the ultimate in canine luxury.

The kennel took a team of 12 designers and fabricators two weeks to design and over four weeks to construct and was commissioned to celebrate Samsung’s sponsorship of the world’s largest dog show, Crufts 2015. The futuristic structure was inspired by the growing trend to merge technology and pet-care.


The Samsung Dream Doghouse will be on display at the Samsung stand at this year’s Crufts, which runs from Thursday 5th March at the NEC in Birmingham.


The proto-type indoor kennel consists of two areas; one for rest and relaxation, the other for dining and entertainment, as well as an outside astro-turfed leisure area. 


Samsung research of 1,500 dog owners found that 64% believe their dogs would benefit from more technology and gadgets, with a quarter (24%) admitting they would like their dog to have treadmill, and a similar number (24%) a TV or tablet.


A further 18% said that they would like their dog to have a hot-tub or spa while 22% found the idea of a dog operated feeder the most appealing. Utilising these findings, the Samsung Dream Doghouse was created and includes the following features:

 The back kennel:

·         A fully padded sleeping area in gun-metal grey fabric with dog-proof leather button detailing

·         Luxurious bone design pillows 

·         A brand new wall mounted Tab S for all of that essential doggy viewing, interaction, and two-way communication with their human counterparts

·         A push-to-woof call bell in order to summon the attention of their owner 

·         Fully fire retardant material


The front kennel:

·         Clear polycarbonate frontage to allow for full room views and owner interaction

·         A vibrant vermilion, fire retardant, carpeted interior

·         Bespoke wallpaper featuring designer paw and dog bone print

·         Framed portraits of friends and pooch pin-ups, including a dog’s ultimate pin-up; Best in Show winner of Crufts 2014

·         Modern design sky light which doubles up as ceiling access for those athletic types

·         A dog operated snack dispenser so your pup will never be in want of a treat again


And as if that wasn’t enough, this pup pleasure dome has even more to offer the discerning hound, with an in-built doggy treadmill to keep them trim (and work off all those self-dispensed snacks), as well as a hot-tub spa for some well-earned rest and relaxation after a long day of tail wagging. And with 21% of dog owners admitting that a bespoke canine treadmill would be their most desired gadget for their pet, it’s a win for both dog and owner!

 The study also showed that this high-tech lifestyle may not be so far off, with a quarter (24%) of owners admitting to having made a social media profile for their dog. And if updates aren’t being shared on a tailor-made pet-profile, then they will be on their owners’ own social media pages, with research showing nearly half of dog owners regularly post pictures of their dogs online.

A further four in ten (40%) owners have left the TV on whilst they are out of the house to keep their dog company, whilst a quarter (26%) use the TV to block out noises that may scare their precious pup, such as thunder or fireworks.

Some owners even go so far as to video call their dogs when they’re away, with 14% admitting to having done this. And when back in the comfort of their home, 31% admit they like to curl up in front of a movie with their favourite pooch!

 The findings also revealed that pampered pooches really do rule the roost in British households; being considered as a fully-fledged member of the family (85%), influencing important life decisions such as where they live or what job they have (53%), and even enjoying the same meals as their human counterparts (41%). It also revealed that over half (56%) of owners would mourn the death of their dog more than an extended family member such as an aunt, uncle or even a grandparent!

Andy Griffiths, President, Samsung Electronics UK and Ireland says, “With the Samsung Dream Doghouse, we wanted to reflect the nation’s growing trend for using technology. From dogs who have social media profiles to owners who use video calling to check on their pet while away, technology is fast becoming an integral part of everyday life. Samsung has been a proud sponsor of Crufts for over 20 years, and we recognise that our dogs are firmly established part of the family.  The Samsung Dream Doghouse looks sleek and modern, featuring the kind of tech the discerning dog of the future will need.”

Samsung Dream Doghouse will be on the stand from the 5th – 8th March, Hall 3, stand 72

Fortitude Polar Bear Roams London

Posted on January 27th, 2015 in Consumer PR,creative publicity,Drama PR,Entertainment Brands,Event PR,Experiential Marketing,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

· Commuters stunned as Sky Atlantic unleashes hyper-realistic, full sized ‘adult Polar Bear’ on the streets of London
· Activation celebrates the launch of arctic based crime drama ‘Fortitude’
· Intricate semi-animatronic design took 19 designers two months to construct
· Bear animated by two character actors from hit West End show ‘War Horse’

LONDON, Tuesday 27th January: An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’.


The bear was spotted at locations across the capital, including Hampstead Heath, Charing Cross Underground and the South Bank.


The unique ultra-realistic build was created by a team of Hollywood special effects experts and was commissioned by Sky Atlantic to celebrate the launch of its gripping new thriller, Fortitude, premiering on Thursday 29th January at 9pm. The series boasts an all-star cast including Academy Award nominee Stanley Tucci, acting legend Michael Gambon and Christopher Eccleston. With a stellar cast, the critically acclaimed 11-episode thriller is set to wow audiences thanks to its compelling plot and the jaw dropping cinematography.

A team of 19 prop specialists spent eight weeks designing and building the realistic replica animal.



There were six to eight people working on the costume at any one time, using over 60 types of materials which included 90 square foot of sheet fur.


The finish of the head was achieved using a process known as flocking, which involves feeding individual strands of nylon hair into the skull and then using an electrostatic current which causes the hairs to stand up on end. Over the top of the flock longer hairs are individually hand punched into place in directions seen in natural growth.



The highly sophisticated prop uses internal monitors linked to hidden cameras, allowing the two performers inside to see. The puppeteers, who spent three years working together as ‘Joey’ in the award-winning West End production of War Horse, studied footage of real polar bears before spending five days rehearsing in order to get the gait and other movements right.


Zai Bennett, Director of Sky Atlantic, says, “In Fortitude, there are 3000 polar bears to 713 residents. Polar bears are the most dangerous animal on land and present an ever present threat to Fortitude’s inhabitants. To launch our new Arctic-noir thriller we wanted to bring a realistic polar bear to the streets of London to give people an up close experience of what it must be like to come face to face with one of the biggest, but uncredited stars of our new show.”

Pictures available from here

Press Contact:: Taylor Herring


Artist creates giant portrait of Jack Bauer using 1500 London post cards

Posted on October 6th, 2014 in Consumer PR,creative publicity,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Viral Video PR.

LONDON, Monday 6th October 2014: A giant canvas of Kiefer Sutherland’s character Jack Bauer, from the critically-acclaimed and Emmy Award winning drama 24 has been installed in Borough Market in central London.


The mosaic portrait was created using 1,485 London post cards on a 24 metre square canvas, standing 6 metres high by 4 metres wide.

The artwork was produced in 24 hours using 24 different types of London post cards, to mark the launch of the Blu-ray and DVD release of 24: Live Another Day, out today.


The mosaic features an array of London post cards using iconic images of the City including Big Ben, Beefeaters, The Ritz, London Eye and Black Taxis.

Positioned in Borough Market – a filming location used in 24: Live Another Day – Surrey based multi-media artist Quentin Devine was challenged by Twentieth Century Fox Home Entertainment to create the artwork in just 24 hours, meaning one post card had to be laid on the canvas every minute to meet the deadline.

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Quentin Devine who devised the giant artwork comments: “Creating a giant Jack Bauer portrait on a 24 metre squared canvas, in 24 hours, using just 24 different types of London post cards, sounds like a challenge fit for the man himself! Just like Jack I had to meticulously plan my strategy, sticking one post card down to the giant 24 metre square canvas every minute, before time ran out. I certainly felt the pressure as the clock was ticking but luckily for me the fate of the World wasn’t resting in my hands. Seeing the final artwork being installed in Borough Market is the perfect homage to the new series 24: Live Another Day. ”

Set in London, 24: Live Another Day sees Kiefer Sutherland return as the infamous hero Jack Bauer, delivering more explosive action than viewers could have hoped for. Exiled in London for four years, former Counter Terrorist Unit agent Jack Bauer (Sutherland) must spring into action to try to save U.S. President James Heller (William Devane).

24: Live Another Day arrives on Blu-ray and DVD on 6th October from Twentieth Century Fox Home Entertainment.

Gold Unveil Giant Dead Parrot For Monty Python TV Special

Posted on July 14th, 2014 in creative publicity,Entertainment Brands,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

[full set of pictures here]

LONDON, Monday 14th July 2014: The dead parrot at the centre of the eponymous sketch performed by John Cleese and Michael Palin, first screened 45 years ago, has been recreated on a giant scale to celebrate the screening of the very last Monty Python live show on comedy TV channel Gold this Sunday, the 20th July.


The mammoth model of the ‘Norwegian Blue’ was commissioned by the comedy channel following a survey of 2000 comedy fans which named the surreal pet shop skit as the nation’s favourite Monty Python sketch of all time.

The famous sketch was first broadcast on 7 December 1969 and remains a firm favourite with audiences who have been enjoying the live shows at The O2 this month.


The sculpture caused a stir amongst London commuters as it was hung upside down by a crane before being respectfully laid to rest on its back at Potters Fields on London’s South bank near Tower Bridge. The model, which is made from fibre glass, took a team of three sculptors over two months to design, construct and paint. The giant dead parrot measures 15 metres (almost 50 feet) from the tip of its tail to the top of its head, the equivalent to the height of five elephants standing on top of one another.


Lead sculptor Iain Prendergast says, “We are all Monty Python fans so we were delighted to receive the brief from Gold to recreate the mythical ‘Norwegian Blue’ on a giant scale. We watched both live and televised versions of the sketch and found that there have been a number of different incarnations of the parrot with a variety of different plumages. Our sculpture provides a colourful hybrid of the dead parrots which have featured in the celebrated sketch. The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, ‘stunned’ eyes.”

Python Parrot 11

The homage to the iconic Monty Python sketch will be taken to The O2 arena where fans attending the final run of live shows will be able to say their final farewell to the comedy troupe, taking pictures of the giant dead parrot and adding to the Twitter buzz using the hashtag #montypythonlive.

Steve North, General Manager of Gold says, “We believe that our giant dead parrot provides a fitting tribute to a sketch that is so loved by audiences throughout the world. We hope that fans will join us for the final Monty Python performance this Sunday to see Britain’s greatest ever comedy group bow out in style.”

Gold will be screening the live broadcast of the final Monty Python Live (mostly): One Down Five To Go stage show on Sunday 20th July.

For information and images please contact Taylor Herring 0208 206 5151

The New Thunderbird 1 Looks F.A.B.!

Posted on June 19th, 2014 in Children's Brands PR,Entertainment Brands,Kids PR,Television Industry PR,Television PR,Toy PR.

LONDON, WEDNESDAY 17TH June 2014: ITV Studios today released a sneak preview of the new Thunderbird 1 which will feature in their hotly-anticipated new show Thunderbirds Are Go! 

Set against the backdrop of the Hollywood sign the rocket maintains its distinctive silver bullet style which many fans will remember from the original series.


The major new children’s series, a co-production between ITV Studios and Pukeko Pictures in association with world-famous Weta Workshop (The Lord of the Rings, Avatar) is set to make its international debut in early 2015 in the UK on ITV and CITV.

Giles Ridge, Executive Producer said; “Thunderbirds Are Go! pays tribute to the original series whilst delivering a dynamic action-adventure to thrill a new generation. The iconic characters, craft, music and story elements of the original have been lovingly re-imagined for a 21st century audience. The series will showcase the world famous Pukeko Pictures and Weta Workshop’s ground-breaking creative and technical excellence.”


The action packed reboot will be produced using a unique mix of CGI animation and live-action model sets to deliver a new level of action-adventure animation whilst also paying tribute to the classic 1960’s phenomenon.

The re-invention of Gerry and Sylvia Anderson’s iconic series will star Rosamund Pike (Pride and Prejudice, Gone Girl) as Lady Penelope and original cast member David Graham who reprises his role as Parker.

Other star voices will include Kayvan Novak (Fonejacker, Facejacker) as inventor Brains and Thomas Brodie-Sangster (Game of Thrones, Love Actually) voicing John Tracy.

Press Contact: Taylor Herring +44 208 206 5151