Entertainment Brands « Taylor Herring

Entertainment Brands

The power of the meme: Brands capitalise on new twitter trend with hidden text scavenger hunts

Posted on March 7th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,FMCG,Food and Drink PR,Online PR,Roundup,Stunt Of The Day.

As with most trending memes it is not long before brands catch on to a new way to appeal to their younger demographic and likewise as with most things on the internet, it all started with a photograph of a dog.

The “Zoom in on the nose” meme originated with people sharing photos of another classic meme subject: the “doge” or more commonly known as the Shiba Inu. Upon closer inspection of the image, informed with the initial clue of where to look, the viewer is lead on a text based scavenger hunt as each new sentence found includes new directions to another part of the picture. Each final sentence is unique, however they all share a similar wholesome message; usually in the form of a compliment which accompanied with the original photograph of an adorable pooch is guaranteed to brighten your day.

With such a simple concept it is unsurprising that many brands have jumped on this bandwagon. The method is left largely unchanged with end results ranging from tongue in cheek comments on time-wasting, cheeky requests for more subscribers to genuine facts that you may have previously ignored or quickly forgotten in more conventional marketing. And of course it would not be the internet without at least one reference to Rick Astley and his infamous infuriatingly catchy song. You know the one I mean.

Without giving away any spoilers, here are our top examples of how brands have whole-heartedly embraced this new creative craze.

-@gfpvincent91

Whodunnit? #SherlockLive takes Twitter by storm

Posted on January 11th, 2017 in Consumer PR,Digital PR,Entertainment Brands,Online PR,PR Stunt,Stunt Of The Day,Television PR.

Well, last night was surely a treat for fans of the popular BBC One crime drama Sherlock. The fourth series of the programme aired on 1st January and has since been gripping fans of the show. To celebrate the new series, writers Steven Moffat and Mark Gatiss tweeted live to fans in the character of Sherlock on the official @BBCOne Twitter page last night (10th January).

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Fans were given the opportunity to solve a new mystery online and in real-time through the use of Twitter, users had to crack the murder case of Daniel Collard with a series of clues provided through Tweets. Case files, police interviews and suspects lists were given to users to aid them in solving the case. A series of polls were also created to increase the interactive aspect.

Jo Pearce, the creative digital director at BBC Wales mentions it was an idea already in the works. “It’s an idea we’ve had for some time – I’ve just been waiting for the right opportunity to try it out.”

This was a genius way of encouraging fan interaction and giving fans something exciting to look forward to, as opposed to just watching the show. It further introduces new fans to the TV show who may have not known of its existence prior – as Twitter is such a huge social media platform, trends attract new audiences. The BBC and the writers of Sherlock created something well thought through; they were able to spot their target audience and created a stunt which coincides with their interests. It was a huge win for all involved.

– @JohnnyBarnes_

 

Sherlock keep fans guessing with John Watson’s baby announcement

Posted on December 14th, 2016 in Consumer PR,Entertainment Brands,PR Stunt,stuff we liked,Stunt Of The Day,Television PR.

The Sherlock crew have taken subtle marketing to new lengths as only eagle eyed readers could have spotted the small addition hidden in the announcements page of the Daily Telegraph revealing the name of the unborn offspring of John and Mary Watson. The understated location of the news did not take long to explode onto the internet as fans pawed over the little information given, desperately searching for possible hints and clues to do with the hotly anticipated fourth season. And thus Rosamund Mary Watson has been launched into the Sherlock world.

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With the show’s clever and cryptic nature already well established the fans have been sent into overdrive grasping at possible meanings behind the post. Some theorised that the name itself may have been a nod to another character in the Sherlock universe as the initials are the same as Rachel Wilson, the still born girl featured in a Study in Pink. Others went a step further and engaged in historical research and discovered a Victorian figure who shared the same first and last names as the child. Both of these pieces of information however do not reveal anything and the name might just actually be a name and nothing more. A classic red herring, designed to tease.

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The quote that seems to be getting every Sherlock fan in a frenzy refers to Sherlock’s new obsession with his phone and may be a running theme of the new storyline.  This may be perhaps due to Watson’s new status as a father as Sherlock has been shown to struggle with changes to the status quo and Watson’s changing priorities in the past.

It is again the lack of information that seems to be driving the arguably already fanatical fandom into overdrive as they eagerly await the first episode of the new series due to air on New Year’s Day. The information that we do have is that Sherlock will be battling with his inner demons following the infamous “did you miss me” final scene of the third series. Toby Jones has been cast as this season’s new antagonist as he threatens to reveal Sherlock’s deepest and darkest secrets to his nearest and dearest. As someone who has battled with addiction and is a self-confessed high functioning sociopath it will be interesting to discover what secrets he may still be harbouring. It is still unclear if Sherlock’s ultimate adversary Moriarty will make a magical re-appearance. However stranger things have happened on Sherlock already.

We shall all have to wait until 1st January 2017 to see if there are any truths behind the rampant rumour mill.

-Gfpvincent91

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

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Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

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Hearse 2

– @chloe_mcneillis

Undead ‘walkers’ descend on London

Posted on October 19th, 2016 in Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Sky News anchor Isabel Webster looks visibly shaken as she reports on various sightings of undead ‘walkers’ across the nation, alongside a chilling cell-phone video of these ‘walkers’ captured in London. Webster advises viewers to be extra vigilant and under no circumstance approach infected individuals.

 

Thankfully for us all, this is just Sky’s latest stunt to promote the return of American horror show, ‘The Walking Dead’, for its seventh season on 23rd October in time for Halloween. ABC has also confirmed the release of season eight in 2017, extending the undead pandemic for the foreseeable future…

– @turntHQ