Entertainment Brands « Taylor Herring

Entertainment Brands

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

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Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

Hearse 1

Hearse 2

– @chloe_mcneillis

Undead ‘walkers’ descend on London

Posted on October 19th, 2016 in Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Sky News anchor Isabel Webster looks visibly shaken as she reports on various sightings of undead ‘walkers’ across the nation, alongside a chilling cell-phone video of these ‘walkers’ captured in London. Webster advises viewers to be extra vigilant and under no circumstance approach infected individuals.

 

Thankfully for us all, this is just Sky’s latest stunt to promote the return of American horror show, ‘The Walking Dead’, for its seventh season on 23rd October in time for Halloween. ABC has also confirmed the release of season eight in 2017, extending the undead pandemic for the foreseeable future…

– @turntHQ

World First! Psychological Theme Park Experience To Open At Thorpe Park

Posted on October 26th, 2015 in Attraction PR,Celebrity PR,creative publicity,Entertainment Brands,Event PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts.

LONDON, Monday 26th October 2015: Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with THORPE PARK Resort, to create the world’s first fully immersive psychological attraction for a theme park.

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The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art of illusion, misdirection and hypnotism since he first came to prominence with his early Channel 4 shows in 2000.

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 The award winning ‘mentalist’ promises that these skills, which allow him to both predict and control human behaviour will be showcased fully at the new ‘themed’ experience, which has been in development for three years and is due to premiere at the park in March 2016.

The new one-of-a-kind experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.

THORPE PARK Resort has released a cryptic microsite to promote the announcement.  Fans can sign up for information at the site and will be the first to know when more information is released.

The first publicity pictures which may hint at the nature of the forthcoming attraction have also been released showing the master of mind with his lips sewn up and perhaps most unnervingly, Derren holding what appears to be a human brain in a jar.  It took four, painstaking hours, to seal Derren’s lips, locking in his secrets about the new attraction.

Construction on the new attraction has already begun on the THORPE PARK Resort site and is shrouded in secrecy.  The company have however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from THORPE PARK Resort’s ‘Magic Making Creative Department’ and external experts, due to the ground breaking nature of the attraction.

THORPE PARK Resort approached Derren Brown in search of the next era of thrill for their Surrey theme Park, which has over 30 world-class rides and attractions. The park identified psychology as an interesting avenue to explore for a new experience and went in search for the perfect creative mind to execute a completely new and unique invention.

Visitors to the ‘themed’ experience in 2016 will embark on a 13 minute journey, making the one-of-a-kind attraction a totally unique experience in comparison to traditional theme park experiences.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘We started our search for the next era of thrill three years ago, and decided psychology would be an interesting avenue to explore, so we approached Derren Brown to work with us to create something truly exciting.’

We are delighted to be partnering with Derren Brown to announce the first details of what promises to be the single most exciting launch event of 2016.  The creative concept comes entirely from Derren and we have spent the best part of three years working closely with him to bring his unique vision to life. This is our biggest investment to date and over 1,000 members of our creative team and external specialists will be working on the ground to bring the new experience to life. The attraction will be a world first; as such we have invested heavily in next generation cutting edge technology that will quite simply ‘derail people’s minds’ in a way which has never been seen before. This truly is the world’s first ‘smart’ theme park attraction, paving the future for the leisure industry – it is not what you would expect a theme park to deliver.’

Derren Brown, comments: ‘The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track.  Now we are actually in production, excitement is mounting and we are making the final tweaks to an idea I have wanted to release for some time. As always, you can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship. We are keeping the full details under wraps but I can say that the attraction will take you on a journey like no other, an attraction where no one will have quite the same experience and where the guests will be unable to make the distinction between what is real or imagined!’

“This opportunity with THORPE PARK Resort has enabled me to create a unique Derren Brown experience, for many to enjoy. It takes everything I love from Victoriana to mystery and illusion and wraps it up into a mind blowing journey.”

Guests can purchase their THORPE PARK Resort Annual Pass online now for 2016 by visiting https://www.thorpepark.com,  prices start from £49.99.

Alternatively, take advantage of the early bird one-day ticket offer for 2016, which is available online for £27.99 or book into the THORPE SHARK Hotel overnight for £129 based on two persons sharing – this package includes park tickets, first to ride access to the new attraction on the second day of stay, and a complimentary breakfast at Fin’s Bar and Grill.

 

For more info contact Taylor Herring

Bark to the future!

Posted on March 4th, 2015 in Consumer Electronics PR,Consumer PR,creative publicity,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts.

Samsung’s Futuristic Kennel Is The Ultimate In Doggy Luxury

Pictures > here

London, UK – 4 March, 2015: Samsung Electronics have provided a tantalising glimpse of the future for tech-savvy pampered pooches by unveiling an architect-designed Dream Doghouse which represents the ultimate in canine luxury.

The kennel took a team of 12 designers and fabricators two weeks to design and over four weeks to construct and was commissioned to celebrate Samsung’s sponsorship of the world’s largest dog show, Crufts 2015. The futuristic structure was inspired by the growing trend to merge technology and pet-care.

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The Samsung Dream Doghouse will be on display at the Samsung stand at this year’s Crufts, which runs from Thursday 5th March at the NEC in Birmingham.

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The proto-type indoor kennel consists of two areas; one for rest and relaxation, the other for dining and entertainment, as well as an outside astro-turfed leisure area. 

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Samsung research of 1,500 dog owners found that 64% believe their dogs would benefit from more technology and gadgets, with a quarter (24%) admitting they would like their dog to have treadmill, and a similar number (24%) a TV or tablet.

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A further 18% said that they would like their dog to have a hot-tub or spa while 22% found the idea of a dog operated feeder the most appealing. Utilising these findings, the Samsung Dream Doghouse was created and includes the following features:

 The back kennel:

·         A fully padded sleeping area in gun-metal grey fabric with dog-proof leather button detailing

·         Luxurious bone design pillows 

·         A brand new wall mounted Tab S for all of that essential doggy viewing, interaction, and two-way communication with their human counterparts

·         A push-to-woof call bell in order to summon the attention of their owner 

·         Fully fire retardant material

 

The front kennel:

·         Clear polycarbonate frontage to allow for full room views and owner interaction

·         A vibrant vermilion, fire retardant, carpeted interior

·         Bespoke wallpaper featuring designer paw and dog bone print

·         Framed portraits of friends and pooch pin-ups, including a dog’s ultimate pin-up; Best in Show winner of Crufts 2014

·         Modern design sky light which doubles up as ceiling access for those athletic types

·         A dog operated snack dispenser so your pup will never be in want of a treat again

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And as if that wasn’t enough, this pup pleasure dome has even more to offer the discerning hound, with an in-built doggy treadmill to keep them trim (and work off all those self-dispensed snacks), as well as a hot-tub spa for some well-earned rest and relaxation after a long day of tail wagging. And with 21% of dog owners admitting that a bespoke canine treadmill would be their most desired gadget for their pet, it’s a win for both dog and owner!

 The study also showed that this high-tech lifestyle may not be so far off, with a quarter (24%) of owners admitting to having made a social media profile for their dog. And if updates aren’t being shared on a tailor-made pet-profile, then they will be on their owners’ own social media pages, with research showing nearly half of dog owners regularly post pictures of their dogs online.

A further four in ten (40%) owners have left the TV on whilst they are out of the house to keep their dog company, whilst a quarter (26%) use the TV to block out noises that may scare their precious pup, such as thunder or fireworks.

Some owners even go so far as to video call their dogs when they’re away, with 14% admitting to having done this. And when back in the comfort of their home, 31% admit they like to curl up in front of a movie with their favourite pooch!

 The findings also revealed that pampered pooches really do rule the roost in British households; being considered as a fully-fledged member of the family (85%), influencing important life decisions such as where they live or what job they have (53%), and even enjoying the same meals as their human counterparts (41%). It also revealed that over half (56%) of owners would mourn the death of their dog more than an extended family member such as an aunt, uncle or even a grandparent!

Andy Griffiths, President, Samsung Electronics UK and Ireland says, “With the Samsung Dream Doghouse, we wanted to reflect the nation’s growing trend for using technology. From dogs who have social media profiles to owners who use video calling to check on their pet while away, technology is fast becoming an integral part of everyday life. Samsung has been a proud sponsor of Crufts for over 20 years, and we recognise that our dogs are firmly established part of the family.  The Samsung Dream Doghouse looks sleek and modern, featuring the kind of tech the discerning dog of the future will need.”

Samsung Dream Doghouse will be on the stand from the 5th – 8th March, Hall 3, stand 72

Fortitude Polar Bear Roams London

Posted on January 27th, 2015 in Consumer PR,creative publicity,Drama PR,Entertainment Brands,Event PR,Experiential Marketing,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

· Commuters stunned as Sky Atlantic unleashes hyper-realistic, full sized ‘adult Polar Bear’ on the streets of London
· Activation celebrates the launch of arctic based crime drama ‘Fortitude’
· Intricate semi-animatronic design took 19 designers two months to construct
· Bear animated by two character actors from hit West End show ‘War Horse’

LONDON, Tuesday 27th January: An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’.

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The bear was spotted at locations across the capital, including Hampstead Heath, Charing Cross Underground and the South Bank.

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The unique ultra-realistic build was created by a team of Hollywood special effects experts and was commissioned by Sky Atlantic to celebrate the launch of its gripping new thriller, Fortitude, premiering on Thursday 29th January at 9pm. The series boasts an all-star cast including Academy Award nominee Stanley Tucci, acting legend Michael Gambon and Christopher Eccleston. With a stellar cast, the critically acclaimed 11-episode thriller is set to wow audiences thanks to its compelling plot and the jaw dropping cinematography.

A team of 19 prop specialists spent eight weeks designing and building the realistic replica animal.

 

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There were six to eight people working on the costume at any one time, using over 60 types of materials which included 90 square foot of sheet fur.

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The finish of the head was achieved using a process known as flocking, which involves feeding individual strands of nylon hair into the skull and then using an electrostatic current which causes the hairs to stand up on end. Over the top of the flock longer hairs are individually hand punched into place in directions seen in natural growth.

 

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The highly sophisticated prop uses internal monitors linked to hidden cameras, allowing the two performers inside to see. The puppeteers, who spent three years working together as ‘Joey’ in the award-winning West End production of War Horse, studied footage of real polar bears before spending five days rehearsing in order to get the gait and other movements right.

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Zai Bennett, Director of Sky Atlantic, says, “In Fortitude, there are 3000 polar bears to 713 residents. Polar bears are the most dangerous animal on land and present an ever present threat to Fortitude’s inhabitants. To launch our new Arctic-noir thriller we wanted to bring a realistic polar bear to the streets of London to give people an up close experience of what it must be like to come face to face with one of the biggest, but uncredited stars of our new show.”

Pictures available from here

Press Contact:: Taylor Herring