On the subject of Entertainment Brands

Fortitude Polar Bear Roams London

On January 27th, 2015 admin wrote on the subject of Consumer PR,creative publicity,Drama PR,Entertainment Brands,Event PR,Experiential Marketing,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

· Commuters stunned as Sky Atlantic unleashes hyper-realistic, full sized ‘adult Polar Bear’ on the streets of London
· Activation celebrates the launch of arctic based crime drama ‘Fortitude’
· Intricate semi-animatronic design took 19 designers two months to construct
· Bear animated by two character actors from hit West End show ‘War Horse’

LONDON, Tuesday 27th January: An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’.

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The bear was spotted at locations across the capital, including Hampstead Heath, Charing Cross Underground and the South Bank.

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The unique ultra-realistic build was created by a team of Hollywood special effects experts and was commissioned by Sky Atlantic to celebrate the launch of its gripping new thriller, Fortitude, premiering on Thursday 29th January at 9pm. The series boasts an all-star cast including Academy Award nominee Stanley Tucci, acting legend Michael Gambon and Christopher Eccleston. With a stellar cast, the critically acclaimed 11-episode thriller is set to wow audiences thanks to its compelling plot and the jaw dropping cinematography.

A team of 19 prop specialists spent eight weeks designing and building the realistic replica animal.

 

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There were six to eight people working on the costume at any one time, using over 60 types of materials which included 90 square foot of sheet fur.

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The finish of the head was achieved using a process known as flocking, which involves feeding individual strands of nylon hair into the skull and then using an electrostatic current which causes the hairs to stand up on end. Over the top of the flock longer hairs are individually hand punched into place in directions seen in natural growth.

 

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The highly sophisticated prop uses internal monitors linked to hidden cameras, allowing the two performers inside to see. The puppeteers, who spent three years working together as ‘Joey’ in the award-winning West End production of War Horse, studied footage of real polar bears before spending five days rehearsing in order to get the gait and other movements right.

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Zai Bennett, Director of Sky Atlantic, says, “In Fortitude, there are 3000 polar bears to 713 residents. Polar bears are the most dangerous animal on land and present an ever present threat to Fortitude’s inhabitants. To launch our new Arctic-noir thriller we wanted to bring a realistic polar bear to the streets of London to give people an up close experience of what it must be like to come face to face with one of the biggest, but uncredited stars of our new show.”

Pictures available from here

Press Contact:: Taylor Herring

 

Artist creates giant portrait of Jack Bauer using 1500 London post cards

On October 6th, 2014 James wrote on the subject of Consumer PR,creative publicity,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Viral Video PR.

LONDON, Monday 6th October 2014: A giant canvas of Kiefer Sutherland’s character Jack Bauer, from the critically-acclaimed and Emmy Award winning drama 24 has been installed in Borough Market in central London.

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The mosaic portrait was created using 1,485 London post cards on a 24 metre square canvas, standing 6 metres high by 4 metres wide.

The artwork was produced in 24 hours using 24 different types of London post cards, to mark the launch of the Blu-ray and DVD release of 24: Live Another Day, out today.

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The mosaic features an array of London post cards using iconic images of the City including Big Ben, Beefeaters, The Ritz, London Eye and Black Taxis.

Positioned in Borough Market – a filming location used in 24: Live Another Day - Surrey based multi-media artist Quentin Devine was challenged by Twentieth Century Fox Home Entertainment to create the artwork in just 24 hours, meaning one post card had to be laid on the canvas every minute to meet the deadline.

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Quentin Devine who devised the giant artwork comments: “Creating a giant Jack Bauer portrait on a 24 metre squared canvas, in 24 hours, using just 24 different types of London post cards, sounds like a challenge fit for the man himself! Just like Jack I had to meticulously plan my strategy, sticking one post card down to the giant 24 metre square canvas every minute, before time ran out. I certainly felt the pressure as the clock was ticking but luckily for me the fate of the World wasn’t resting in my hands. Seeing the final artwork being installed in Borough Market is the perfect homage to the new series 24: Live Another Day. ”

Set in London, 24: Live Another Day sees Kiefer Sutherland return as the infamous hero Jack Bauer, delivering more explosive action than viewers could have hoped for. Exiled in London for four years, former Counter Terrorist Unit agent Jack Bauer (Sutherland) must spring into action to try to save U.S. President James Heller (William Devane).

24: Live Another Day arrives on Blu-ray and DVD on 6th October from Twentieth Century Fox Home Entertainment.

Gold Unveil Giant Dead Parrot For Monty Python TV Special

On July 14th, 2014 admin wrote on the subject of creative publicity,Entertainment Brands,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

[full set of pictures here]

LONDON, Monday 14th July 2014: The dead parrot at the centre of the eponymous sketch performed by John Cleese and Michael Palin, first screened 45 years ago, has been recreated on a giant scale to celebrate the screening of the very last Monty Python live show on comedy TV channel Gold this Sunday, the 20th July.

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The mammoth model of the ‘Norwegian Blue’ was commissioned by the comedy channel following a survey of 2000 comedy fans which named the surreal pet shop skit as the nation’s favourite Monty Python sketch of all time.

The famous sketch was first broadcast on 7 December 1969 and remains a firm favourite with audiences who have been enjoying the live shows at The O2 this month.

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The sculpture caused a stir amongst London commuters as it was hung upside down by a crane before being respectfully laid to rest on its back at Potters Fields on London’s South bank near Tower Bridge. The model, which is made from fibre glass, took a team of three sculptors over two months to design, construct and paint. The giant dead parrot measures 15 metres (almost 50 feet) from the tip of its tail to the top of its head, the equivalent to the height of five elephants standing on top of one another.

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Lead sculptor Iain Prendergast says, “We are all Monty Python fans so we were delighted to receive the brief from Gold to recreate the mythical ‘Norwegian Blue’ on a giant scale. We watched both live and televised versions of the sketch and found that there have been a number of different incarnations of the parrot with a variety of different plumages. Our sculpture provides a colourful hybrid of the dead parrots which have featured in the celebrated sketch. The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, ‘stunned’ eyes.”

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The homage to the iconic Monty Python sketch will be taken to The O2 arena where fans attending the final run of live shows will be able to say their final farewell to the comedy troupe, taking pictures of the giant dead parrot and adding to the Twitter buzz using the hashtag #montypythonlive.

Steve North, General Manager of Gold says, “We believe that our giant dead parrot provides a fitting tribute to a sketch that is so loved by audiences throughout the world. We hope that fans will join us for the final Monty Python performance this Sunday to see Britain’s greatest ever comedy group bow out in style.”

Gold will be screening the live broadcast of the final Monty Python Live (mostly): One Down Five To Go stage show on Sunday 20th July.

For information and images please contact Taylor Herring 0208 206 5151

The New Thunderbird 1 Looks F.A.B.!

On June 19th, 2014 James wrote on the subject of Children's Brands PR,Entertainment Brands,Kids PR,Television Industry PR,Television PR,Toy PR.

LONDON, WEDNESDAY 17TH June 2014: ITV Studios today released a sneak preview of the new Thunderbird 1 which will feature in their hotly-anticipated new show Thunderbirds Are Go! 

Set against the backdrop of the Hollywood sign the rocket maintains its distinctive silver bullet style which many fans will remember from the original series.

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The major new children’s series, a co-production between ITV Studios and Pukeko Pictures in association with world-famous Weta Workshop (The Lord of the Rings, Avatar) is set to make its international debut in early 2015 in the UK on ITV and CITV.

Giles Ridge, Executive Producer said; “Thunderbirds Are Go! pays tribute to the original series whilst delivering a dynamic action-adventure to thrill a new generation. The iconic characters, craft, music and story elements of the original have been lovingly re-imagined for a 21st century audience. The series will showcase the world famous Pukeko Pictures and Weta Workshop’s ground-breaking creative and technical excellence.”

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The action packed reboot will be produced using a unique mix of CGI animation and live-action model sets to deliver a new level of action-adventure animation whilst also paying tribute to the classic 1960’s phenomenon.

The re-invention of Gerry and Sylvia Anderson’s iconic series will star Rosamund Pike (Pride and Prejudice, Gone Girl) as Lady Penelope and original cast member David Graham who reprises his role as Parker.

Other star voices will include Kayvan Novak (Fonejacker, Facejacker) as inventor Brains and Thomas Brodie-Sangster (Game of Thrones, Love Actually) voicing John Tracy.

Press Contact: Taylor Herring +44 208 206 5151

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

On June 1st, 2014 James wrote on the subject of Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

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