Cycling PR « Taylor Herring

Cycling PR

whistl Posties On Wheels Take To The Streets

Posted on September 15th, 2014 in b2b creative PR,brand PR,Consumer PR,creative publicity,Cycling PR,Digital PR,Environmental PR,Online PR,PR Stunt,Publicity Stunts,Regional PR.

Delivery company trials futuristic AirWheel unicycle in cities across UK

London, Monday 15th September 2014: The delivery company whistl (formerly known as TNT Post) has begun trialling deliveries using the revolutionary new AirWheel in cities across Britain.

whistl London 5

Specially selected Posties are being trained to operate the eco-friendly AirWheel, with the aim of providing a speedier and more efficient service to customers by utilising the AirWheel’s nifty capabilities and ability to go wherever pedestrians do.

Posties from whistl took to the streets of London, Manchester, Liverpool and Birmingham today creating a stir amongst onlookers.

whistl Birmingham 1

whistl has released a video showing the futuristic personal transportation device in action during trials across these cities. The launch coincides with the major re-brand of the delivery firm TNT Post.

Nick Wells, CEO of whistl, said: ‘We’ve got a long track record of innovation in the UK postal sector and this radical new delivery device grabbed our attention. Our team have had fun getting to grips with the gadget and it’s gone down well with customers too. We are committed to ongoing efficiency and if the trial proves successful then the AirWheel will be adopted by whistl Posties across the UK.’

15244651192_6893a9ef96_z

A self-balancing rechargeable electric unicycle, the AirWheel Q3 model has a 20 mile range and a top speed of 12mph – perfect for speedy deliveries through urban areas.

15245034285_4ffa3f84bd_z

The eco device ‘self-charges’ when going downhill, and can legally go wherever pedestrians go – from parks to pavements and even across sand and dirt tracks.

The AirWheel is steered via an internal gyro-stabiliser with riders leaning forward or back to control speed.

Sam Parham, the founder of TheAirWheel.com – the exclusive UK distributors of the product, said: ‘We were delighted when whistl approached us about trialling the Q3 – the AirWheel has so much potential for use in many diverse situations and couldn’t be better suited to urban deliveries.”

Press Contact: Taylor Herring +44 208 206 5151

Full set of pictures here

 

 

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

voshy_funny-billboards-paint_dscj

2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

article-2644162-1E575B7E00000578-438_634x318

3. The Economist

Advertising-Genius-Outside-the-Box-Billboards-From-Around-The-World-3-511x640

4. Dengan Nose Hair Trimmers

Advertising-Genius-Creative-Billboards-From-Around-The-World-Panasonic-640x427

5. O’Donovans Irish Pub

creative-funny-billboards-2

6. Silberman’s Fitness Center

billboards24

7. Adidas

Oliver Kahn Poster Presentation

16

8. Bic Razors

creative-funny-billboards-11

9. Mini

creative-funny-billboards-40

10. Frontline – Flea and Tick Spray

front-line_mall

11. Newcastle Brown Ale hijack Stella

newcastle-brown-ale-no-bollocks-chalice-ooh-final

12. Nike

nike_barge-resistance

13. BMW vs Audi

QHQ6W

14. Fitness First – Bus Stop Scales

1491715_495068857259296_6316370694509826368_n

15. Folgers Coffee make good use of steam vents

1458655_495020883930760_3240150802410508731_n

16. Aim Plumbing Servoces

1947468_475187355914113_674300002_n

17.  Brandstik USB

1962887_485195141580001_1566997305_n

18. Tefal

67835_464879790278203_721891481_n

19. Nike Escalator sabotage

603625_495020567264125_8655885763957033822_n

20. National Geographic Channel

1911989_477853742314141_1621697260_n

21. HBO – Game Of Thrones

10150612_495018213931027_8360178379470445152_n

22. BBC World

1972376_475192335913615_93370042_n

23. Smart car

1601576_475190862580429_445862148_n

24. Joffrey Ballet School, Chicago

998963_490455184387330_690300329607894104_n

25. Mondo Pasta

1001764_383826148383568_215848391_n

26. Kansas Public Library

1904026_479838048782377_1808784010_n

1090974_461139547318894_1253252905_o

27. Japanese camera ad

1554618_458489940917188_1191163771_n

28. Australian construction site

1004441_383829988383184_1090662128_n

29. Yahoo

1010270_383825371716979_1109051741_n

30. Colorado road safety campaign

1176390_464609550305227_896420555_n

31. Anando Milk

anando-milk_building

32. Australian Childhood Foundation

australian-childhood-foundation_invisible

33.  Belt Up

belt-up

34. Cadbury Dairy Milk

dairy-milk_chocolate

35. Heineken

heineken_3d-billboard

36. Hot Wheels

hotwheels_curl

37. Law and Order

law-and-order_outdoor-lamp

38. Martor Razor Blades

martor_razor-blade

39. McDonald: Sundial Billboard.

mcdonald_sundial-billboard-1

40. Quitplan.com

quitplan_big-butt

 

41. Environmental Awareness: Swimming Pool.

regional-environmental-awareness_swimming-pool

42. Iberia

7ed3d246ca6dc8e019ba6f46af8a8b9c

43. Venice Casino

01a4e625c095d5c9bb6fc12437e05e6a

44. Lego

8e77f193671b8e5156b8baab9271f23f

45.

4318a97062772c7ebd55ab1615f1d0ad

46. Oral B

464ccfcec07f253485b68cbc2d6cadad

47. Australian Public Transport Authority

91f3a67420a62847d44c952468234966

48. Kung Fu Panda – Dreamworks

8f003ffab26f4c739c24a3bec36dcccd

49. Imodium

70332497a38123038c9fe900eb3b19c6

50. Alice In Wonderland

f8851de457ab0ce55cdcaecf6e471df4

51. FedEx Kinkos – Office Products

highlite02

52. Australia Post

australia-post

53. Kill Bill  (New Zealand)

killbill

54. Absolut

absoultny

55. The Day After Tomorrow (Mumbai)

dayafter

56. Newcastle Brown Ale

creative-funny-billboards-1

57. Batman

creative-funny-billboards-4

58. Dutch Stutter Foundation

creative-funny-billboards-48

59.Benjamin Moore Paints

creative-funny-billboards-9

60. CNN

creative-funny-billboards-23

61. Science World

creative-funny-billboards-46

 

62. Old Timer Restaurants

billboard-ads-thumb640

clever-billboard-ads-09

63. Smart

clever-billboard-ads-32

64. McDonalds Fries

billboard-ads-part2-9

billboard-ads-part2-9-2

65. Allstate Insurance: Marina Tower

billboard-ads-part2-17

66. Peter MacCallum Cancer Centre

billboard-ads-part2-27

67. Check The Gas

billboard-ads-part2-19

68. Pedigree dog food (and poop bag dispenser)

CBBDE24

69.  Lays Potatoes

ds-outdoor-39-1

70. Calgary Film Festival (crying billboard)

billboard-ads-crying-1 billboard-ads-crying-2

71. Powerhouse Gym

billboard-ads-powerhouse-2

72. Peter Walsh Office Supplies

billboard-ads-peter-walch

73. DHL Online Tracking – Beijing

dhl_click

74. Clearex (Israel)

clearex-wall

75. The Guitar Store

the-guitar-store

76. Nikon

nikon-d700-1

77. IWC Watches

creative_ad_42

78. Rock Radio

airguitar

79. Kit Kat

mktng11

80.

marketing-9

81. Rimmel Quick Dry

marketing-2

82. Hyundai

15

83. Duracell

mktng17

84. Jobsintown.de

creative

85. Calgary Zoo

creative-outdoor-advertisements-12

86. Fedex

11

87.  Copenhagen Zoo

ads-43

88. Walking Dead: Zombie Truck

walking-dead-zombie-truck

89. Mad Men (New Zealand)

mad-men-ad

90. IBM

Bny8jGzIcAEaFg_-1

91. Grand Theft Auto

5760

92. Father Bobs (Homeless Charity)

6527

93. WonderBra

6687

94. IAMS

n731913140_401587_4803

95. AOK (German Health Insurance)

lung-ashtray

96. MTV Switch

ad3

97. McDonalds

ad7

98. Smart

ad8

99. KarstadtQuelle: Dental Implant Insurance

ad13

100. Nivea: Good-bye Cellulite Sofa

ad31

For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

Londoner rides the Tour de France on a Penny Farthing

Posted on April 2nd, 2014 in Cycling PR,Event PR,Sport PR,Tourism PR.

LONDON, April 2nd 2014: The cyclist who circumnavigated the globe on a penny farthing takes on his most gruelling challenge yet to promote the Tour de France arriving in London this summer.

To celebrate the Tour de France coming to London on 7 July 2014, Londoner Joff Summerfield (46) is undertaking a unique and gruelling challenge as he prepares to ride the Spring Classics road bike races on his very own penny farthing!

13580724963_b064b0624f_z

Summerfield rose to prominence in 2006 when he became the second person in history to circumnavigate the globe on a penny farthing, following fellow Brit Thomas Stevens who set off on his own incredible journey in 1884. The London-based athlete spent two and a half years travelling through 23 countries on four different continents riding a penny farthing that he built himself – but even that does not prepare him for the bone-shaking cobbles, steep hills and daring sprints that lie ahead.

13580672185_0bb2325e79_z

For his latest challenge, Summerfield and his high-wheel bicycle will attempt to ride the punishing short stage Sportives at some of the most famous one-day cycling road races in the world including the Tour of Flanders, Paris-Roubaix and Leige-Bastogne-Leige – all in celebration of the Tour de France Stage 3, which will see the world’s cycling elite take to the iconic streets of London this July.

13580673035_11ccac8d54_z

Joff Summerfield says, “The famous cobbled roads and the steep hill climbs of these European Spring Classics are going to test me and my penny farthing to the limit.  I am really looking forward to taking on these very challenging routes and meeting some of the pro riders along the way.  The Tour de France coming to London is going to be an incredible celebration of cycling. I’m proud to be doing my bit to inspire and invite people to come to the capital this summer to see the world’s cycling elite take to the city’s iconic streets, and perhaps go even further and take on the same route as the pros with RideLondon.”

Cycling fans are invited to enter a competition to win a trip to London to watch Stage 3 of the Tour de France by tweeting a picture of Joff on his penny farthing, themselves with our Tour de France picture board or on their own bicycle to @visitlondon using #letourinlondon or via www.visitlondon.com/letourinlondon.

Boris Johnson, Mayor of London, says, “Joff is a supreme athlete and we are delighted that he has taken on this exceptional challenge in celebration of London’s hosting of the Tour de France this summer. The penny farthing is the perfect metaphor for the Anglo/French rivalry we will witness in the Tour De France – even now no one can decide which nation invented the bike!’

“It’s absolutely fantastic to welcome back Tour de France to London.  The capital is fast becoming a beacon of cycling following the extraordinary triumphs of the 2012 Olympics and of course the inaugural RideLondon last year.  What could be better than watching top class pro cyclists as they compete in the world’s most famous road race, with our incredible London landmarks providing the breath-taking backdrop?”

The Mayor remains committed to ensuring London retains its status as the world capital of sport, but recognises the need for a balanced approach to ensure everyone can benefit from major events whilst keeping London moving. That is why he has set up a Major Events Oversight Board to assess and monitor the impact of major sporting events in the capital. This will ensure that any major events that we decide to host in our city will not only have a clear and demonstrable benefit to London, but also that any resulting disruption will be kept to an absolute minimum.

The Tour de France Grand Départ 2014 sets off from Yorkshire on Saturday 5 July and Sunday 6 July, with the peloton of 200 pro riders speeding into London via Cambridge and Essex for the finish of Stage 3 on Monday 7 July.  A million cycling fans are expected to line the route which takes in world-famous sites including Queen Elizabeth Olympic Park, the Tower of London, Big Ben, the Houses of Parliament and Westminster Abbey. The final stretch will travel through St James’s Park before a spectacular finish on The Mall in front of Buckingham Palace.

Spectators will be able to watch the elite cycling action along the route and also at three official Tour de France fan parks sites at Green Park, Trafalgar Square and Queen Elizabeth Olympic Park. The fan park sites will feature a wide range of different activities such as live Tour de France racing on the big screen, a French-style food market, a Tour de France Museum, interactive cycling activities, an outdoor cinema, live music, celebrity appearances and shops showcasing all of the latest bike equipment and accessories. Team London volunteers will also be on hand across all the fan park sites to help spectators with local travel information and directions.

As he rides across Europe, Joff will also be challenging cycling fans to ride past the same famous landmarks as the pros by entering Prudential RideLondon-Surrey 100, which takes place on Sunday 10 August 2014.  The ride starts in Queen Elizabeth Olympic Park, then follows a 100-mile route on closed roads through the capital and into Surrey’s stunning countryside. With leg-testing climbs and a route made famous by the world’s best cyclists at the London 2012 Olympics, it’s a truly spectacular event for all involved.  Prudential RideLondon-Surrey 100 finishes on The Mall in central London, shortly before 150 professional cyclists race in the Prudential RideLondon-Surrey Classic on a similar route.

On completion of his Spring Classics challenge, Summerfield plans to travel the world again in May this year – on his penny farthing of course.

Joff Summerfield is available for interview

The Tour de France comes to London on Monday 7 July 2014 (Stage 3) – for advice on where to stay and where to watch please go to www.visitlondon.com/letourinlondon

For more information and images please contact Taylor Herring.

Full set of pics here