creative publicity « Taylor Herring

creative publicity

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

-@gfpvincent91

Tired of using oyster cards to get around on the tube? Now you can use a Lucozade bottle instead!

Posted on June 2nd, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

Rush hour is given an extra buzz by the bubbles energising Lucozade to bring Londoners a sugar high during their hectic commutes across the capital!

From May 30 to June 2 at Oxford Circus Station during ‘Whoosh Hour’, Lucozade ambassadors will be handing out thousands of limited edition Lucozade Energy bottles with contactless chips, exactly like the ones found in TfL’s Oyster Cards, embedded in the bottle.

Lucky commuters will be able to ditch their costly Oyster Cards and use the bottles like Oyster Cards for one free Underground journey, saving their money and their energy.

As part of the campaign Lucozade collect a sporty eccentric bunch such as Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni who have teamed up with Lucozade Ribena Suntory and Transport for London to promote the creative eccentric campaign.

-@janeylbarker

Frakta bag transform! The possibilities are endless for the iconic Ikea bag

Posted on May 31st, 2017 in brand PR,Consumer PR,creative publicity,Fashion PR,PR Stunt,Stunt Of The Day.

When you order something from IKEA it is expected to come with instructions, and now so does the bag!

IKEA are giving people the chance to get creative with the iconic 40p bag. They have included instructions on how to transform the bag into something else you can wear. Shoes, hats, raincoats and baby bibs have been created to name a few not to mention a rather cheeky thong.

The trend of IKEA #ikea #customkicks #frakta

A post shared by @t2tan2um on

Following Balenciaga’s take on the bag, who earlier produced a very similar garment made not for shopping but as an accessory, IKEA have ensured us that sustainability has been the talk of the company by their designer who commented in Amsterdam earlier this week.

While the IKEA bag is your oyster, why not compete against the hundreds of other Instagram users taking to the social site to show off their creativity. See if you can follow the fashion trend and create a design of your own, some boots for the winter a hat for the summer maybe?

-@shhshan

Music app Shazam loses its memory to highlight early warning signs of Alzheimer’s disease to younger generation

Posted on May 26th, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Music PR,PR Stunt,Stunt Of The Day.

For their latest campaign, Shazam, an app visited by many adolescents, effectively speaks to their prime audience and visually communicates to them the effect of Alzheimer’s. The music robot which we rely so heavily on (especially when we walk into a shop or party and love the name of the song that we can’t quite remember the name of) becomes human for a day, and like us or a sufferer of Alzheimer’s forgets!

“The Day Shazam Forgot” was a collaboration in which Shazam appeared to have difficulties remembering the songs users asked it to identify. When the app finally recalled the song, users were steered towards a call to action about Alzheimer’s disease and encouraged to make a donation towards the disease that impacts over 40,000 individuals under the age of 65 in the UK alone.

The appeal ran throughout April in the UK and the agency behind the campaign, Innocean Worldwide U.K says, “The Day Shazam Forgot” yielded 2,018,206 impressions, with 5,096 visitors visiting the Alzheimer’s Research U.K. donation page.

-@Janeylbarker

The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

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Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

-@gfpvincent91