creative publicity « Taylor Herring

creative publicity

The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

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Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

-@gfpvincent91

“Share a Coke” campaign returns for summer 2017 with a tropical twist!

Posted on April 20th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day,Travel PR.

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Next month will see the return of the hugely popular ‘Share a Coke’ campaign. This year, however, instead of replacing their famous logo with your name the bottles will feature the names of top holiday destinations.

These limited edition bottles also offer you the chance to win a holiday for four to one of the featured destinations of the winner’s choice. All you have to do is enter the unique code from the bottle into the brand’s website. Coke will be drawing a winner every day from May 10th until July 9th so grab yours while you can!

Aedamar Howlett, marketing director at Coca-Cola Great Britain, said: “‘Share a Coke’ was a global phenomenon which took product personalisation to the next level.”

The 2014 campaign earned a number of awards and mass-scale engagement with our customers online and in-store.

“This year, we are building on its success by reminding people in the UK why Coke makes summer more special; while giving them the opportunity to share a Coke with loved ones in some of the most desirable locations across the world.”

Coke will also be releasing their new ‘Pool Boy’ advert next month, which has been created by advertising agency Santos, in Buenos Aires

-@mckinleykearney

 

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91

 

 

Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer

Posted on April 11th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

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It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.

Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.

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This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.

-@mckinleykearney

Apple, Microsoft and Google come together to help chicken nugget lover Carter fulfil his fast food quest

Posted on April 10th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Digital PR,Publicity Stunts,snackfood PR,Stunt Of The Day.

Twitter has once again proved itself as the best tool for facilitating dialogues between big named companies and single individuals with hefty appetites, and in this case quite literally!

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A teenager in Nevada has accepted the huge fast food chain Wendy’s task, of reaching 18 million retweets to get a year’s supply of free chicken nuggets. The sixteen-year-old Carter Wilkerson confidently replied to the challenge with simply: “consider it done” and posted a screenshot of the exchange for, at first, a laugh but to the boy’s surprise, the simple screenshot turned out to be the spark which spiralled out of control creating a trending support base across the internet.

Carter has even set up his own website and is trending on twitter as #NuggsForCarter with giant companies such as Microsoft encouraging companies like Google and Amazon to join in! And yes, you guessed it; they are all fully supporting his food fight for the precious Nuggs!

Some companies such as United Airlines are even pre-empting the boy’s victory and facilitating a free flight to “any Wendy’s in the world”.  The Mattress Firm Company also got involved and promised to help out with the recovery stages of the age-old food coma by providing Carter with a “food coma sleep pack”. Keep your eyes peeled for more upcoming companies to get involved in their own unique ways.

Carter is currently on 2.2 million re-tweets, so help out a fellow fan of fast food and get re-tweeting and let’s see the true power of the internet!

After all, he only has another 15.8 million to go… C’mon Carter you can do this!

-@JaneyLbarker