Consumer PR « Taylor Herring

Consumer PR

Man bun alert! Mattel gives their Ken Doll a 2017 Diversity Makeover

Posted on June 22nd, 2017 in Consumer PR,FMCG,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Toy PR.

We all like a good makeover now and again, whether that means changing the colour or style of our hair, or updating our wardrobes to treat ourselves to a fresh look. Now, Mattel have decided to apply this same concept to Barbie’s Beau, Ken. Since the birth of Ken in 1961, his appearance has hardly shifted from the conventional characteristics of tanned, blonde and muscular. But in 2017, Mattel felt it was necessary to reform the limiting framework of Ken’s image. New and improved Ken now comes in 15 different variations, with three body types, seven skin tones and nine hairstyles. One version of Millennial Ken even has a man bun, while another sports some cornrows. Similarly, Ken’s new garments include skinny jeans, high-top trainers, and vibrant-coloured shirts and vests, in an effort to make him look more like the young men of today’s generation.

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Various celebrities have taken to twitter to comment on Ken’s new makeover; Emily Jashinsky specifically writing, ‘Does man bun Ken doll also come with a Soul Cycle membership, vintage record player, and 50,000 in student loan debt?’

Mattel’s revival of Ken’s appearance follows similar updates that the company made to Barbie last year, and now both characters represent a variety of body shapes and skin tones. Personally, I think this is a very effective way of making children more open to diverse appearances. Additionally, kids can be inspired by a wide range of styles through their favourite dolls, and no longer have to feel like they are confined to following one ‘fashionable’ look. With all these changes, we’re already anticipating the next phase of Ken’s evolution.

– @georgielmw

What’s new on the Menu: Moonpig presents the edible meat-flavoured Father’s Day cards

Posted on June 13th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

 

‘World’s Best Dad’ mug? Check.  Cute ‘Happy Father’s Day’ card? Check. Table reservation for [insert your family size] at the nearest pub? Double check. Now we  are officially Father’s Day ready, right?

Dads are always happy to receive any gift, no matter how large or small, from their dearest children. But what if we told you that you can make your Dad’s day a little bit more special with adding some extra flavour to it? On this Father’s Day, Moonpig has decided to combine our Dads’ two favourite things, food and their children’s love, into one, which has resulted in the edible ‘meating’ cards.

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These unique cards come in BBQ and Spicy Hot flavours, and are made out of rice paper. Moonpig has said that the cards are infused with edible scents and ink and promise our Dads won’t know the difference from the real thing! The creators of the cards even thought about the veggie Dads too as the cards are meat extract-free and are absolutely suitable for vegetarians.

The only unfortunate news is that the cards are limited edition and cannot be purchased in stores, so those wanting to get the unique gift for their Pops will need to apply on Moonpig’s official website to win one of them – we might give it a go too!

@mariosquared

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

-@gfpvincent91

Deliciously deceptive: These pollution popsicles are just as beautiful as they are toxic

Posted on June 8th, 2017 in Arts PR,Consumer PR,Environmental PR,PR Stunt,Stunt Of The Day.

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Who doesn’t love an ice lolly? Well you might want to think twice before putting these pretty popsicles in your mouth as they hold a rather disgusting secret. These as no ordinary popsicles, these are pollution popsicles!

Made by students as a final project from the National Taiwan University of Arts these beautiful crystal clear lollies may look like incredible treats from an artisanal boutique but upon closer inspection play host to a whole horde of nasties; from crushed snails to plastic rubbish and even excrement. Not so yummy now, are they?

Each of the popsicles were formed from samples taken from Taiwan’s 100 polluted water sources and are intended as a damming reminder of the importance of having access to clean water.  Hung I-chen, Guo Yi-hui and Cheng Yu-ti; the students responsible for the project also designed deliciously deceptive packaging to house their creations which were then numbered to reflect the area in which the sample originated from.

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Although as anyone who has tested an ice lolly on a hot or even tepid day knows, they do not last long – so to preserve the statement that this artwork represents the three students also spent time painstakingly recreating each one in crystal clear resin to gross out viewers for the times to come.

One thing is for certain, I will never look at an ice lolly the same way again.

-@gfpvincent91

 

 

 

Tired of using oyster cards to get around on the tube? Now you can use a Lucozade bottle instead!

Posted on June 2nd, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

Rush hour is given an extra buzz by the bubbles energising Lucozade to bring Londoners a sugar high during their hectic commutes across the capital!

From May 30 to June 2 at Oxford Circus Station during ‘Whoosh Hour’, Lucozade ambassadors will be handing out thousands of limited edition Lucozade Energy bottles with contactless chips, exactly like the ones found in TfL’s Oyster Cards, embedded in the bottle.

Lucky commuters will be able to ditch their costly Oyster Cards and use the bottles like Oyster Cards for one free Underground journey, saving their money and their energy.

As part of the campaign Lucozade collect a sporty eccentric bunch such as Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni who have teamed up with Lucozade Ribena Suntory and Transport for London to promote the creative eccentric campaign.

-@janeylbarker