Children’s Brands PR « Taylor Herring

Children’s Brands PR

Never “Lego” of your imagination: Lego brings children’s crazy creations to life

Posted on April 7th, 2017 in brand PR,Children's Brands PR,Consumer PR,creative publicity,FMCG,Kids PR,Leisure PR,Stunt Of The Day,Toy PR.

The wonderful people at the Lego Group have made a cloud that rains candy, after gathering a group of kids at their ‘Lego Playgroup’ and asking them “if you could build anything, what would you make?”. Of course these young, imaginative children  built something only dreams are made of; a rainbow cloud that rains candy!

Lego commissioned a group of Aeronautical Engineering students from Singapore Poly-Tech to make the kids dream a reality. The engineers build a drone-powered cotton wool cloud, which actually RAINED CANDY!

One student involved in the project said “I think as we grow up, we have this preconceived idea of what can and can’t be done, but as kids they don’t really have that., so they’ve got this boundless imagination”

The look of amazement that washes over the kids faces when they see their magical candy cloud float down is simply heart warming. Now if only we could order one for the office!

– @mckinleykearney

Mr Men and Little Miss become the new face of Royal Mail stamps

Posted on October 20th, 2016 in Book PR,Children's Brands PR,Kids PR,Retail PR,Stunt Of The Day.

To celebrate the 45th anniversary of Roger Hargreaves’ Mr Men, The Royal Mail have commissioned sets of collectible stamps displaying all your favourite characters from the series, including Mr Bump, Little Miss Sunshine and Mr Tickle.

Since 1971, the Mr Men and Little Miss series have sold over 100 million copies in 28 countries and are sure to be the ideal nostalgic companion for Royal Mail users. Roger Hargreaves’ son Adam, who took over the business after his father’s death in 1988, commented that his father ‘would be chuffed’ at the news and they hope that the stamps will ‘brighten up sending and receiving mail’.

Mr Men

At 64p per stamp or £6.40 for the full set, full sell-out is expected quickly. The stamps will go on sale in Post Office branches nationwide and via the Royal Mail website for the next 12 months.

– @turnthq

Powerpuff Girls take on Dubai

Posted on June 3rd, 2016 in Children's Brands PR,creative publicity,Kids PR,PR Stunt,Stunt Of The Day,Television Industry PR,Television PR.

Cartoon Network succeeded in attracting attention when it announced the release of a new series of The Powerpuff Girls.

Their clever plot to catch the eye of the people of Dubai was more effective than they could have anticipated- it even had people running in pursuit and pointing. To promote the return of the famous characters Blossom, Bubbles, and Buttercup, 3 custom made drones were created.

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To the amazement of onlookers, these drones embarked on a scenic, aerial tour of Dubai. Their flight path included a low altitude trip over some of Dubai’s most iconic sights such as Kite Beach, Burj Al Arab and Burj Khalifa.

In the video put out by Cartoon Network the Powerpuff drones zip through the air superman style to the theme tune of the famous cartoon.

Kids stared open-mouthed as they flew by, but the legendary trio caused the greatest stir amongst people who had been alive to witness them in action on screens in the 90s. In interviews those who had witnessed the Powerpuff girl’s fly through recounted nostalgic tales of great times spent watching the Townsville triplets. It is fair to say that after ten years of Powerpuff free TV we are glad to see them back.

Winnie-the-Pooh’s 25 Simple Pleasures

Posted on August 19th, 2014 in Attraction PR,Children's Brands PR.

 

LONDON, Tuesday 19th August 2014: Enjoying a fish supper on Blackpool Pier, negotiating Hampton Court Maze and taking a stroll beside Hadrian’s Wall have been named as some of England’s greatest ‘simple pleasures’ according to a new study released today.

The new study on behalf of Egmont Publishing and supported by VisitEngland asked 2,000 parents to vote for the traditional activities, attractions and days out.

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The results provide a fascinating overview of the activities, which hark back to a bygone age when the great outdoors was considered the ultimate family tonic.

From learning to skim stones to fossil hunting, exploring castles and forests reaching from Northumberland to Treyarnon Bay, ‘Winnie-the-Pooh’s 25 Simple Pleasures’ were named as:

1. Enjoying a fish supper on Blackpool Pier, Lancashire

2. Indulging in afternoon tea, Devon

3. Picnicking on the shores of Windermere in the Lake District, Cumbria

4. Rock-pooling in Treyarnon Bay, Cornwall

5. Camping in the New Forest, Hampshire

6. Marvelling at Stonehenge, Wiltshire

7. Getting lost in the maze at Hampton Court Palace, Greater London

8. Taking a stroll beside Hadrian’s Wall, Northumberland and Cumbria

9. Boating day out on the Broads, Norfolk and Suffolk

10. Watching the puffins on the Farne Islands, Northumberland

11. Stargazing in Exmoor National Park, Somerset and Devon

12. Taking in the vista from the peaks at the Peak District National Park, Derbyshire

13. Trying to make the Queen’s Guard laugh at Buckingham Palace

14. Watching the changing of the Guards at Windsor Castle, Berkshire

15. Fossil-hunting on Brook Beach, Isle of Wight

16. Exploring the famous White Cliffs of Dover

17. Playing Pooh Sticks at 100 Acre Wood, East Sussex

18. Rolling down the hills around Corfe Castle, Dorset

19. Visiting a honey farm in Devon

20. Skimming stones at Holy Island, Lindisfarne, Northumberland

21. Picking blackberries on Box Hill, Surrey

22. Riding a narrow boat through the canal ways, Birmingham

23. Taking in the grandeur of Chatsworth House from the park, Chatsworth, Derbyshire

24. Seeking out the deer at Richmond Park, London

25. Admiring Bamburgh Castle from the beach, Northumberland

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‘Enjoying a fish supper on Blackpool Pier, Lancashire’

The poll reveals that dining alfresco is a firm favourite, securing the first three slots in the top 10. No fewer than four National Parks appear in the full list of 25, highlighting our appreciation for England’s green space.

Of these, two made it into the top 10. Negotiating the maze at Hampton Court Palace was the only activity from the capital to make the top 10, although making the Queen’s Guard laugh at Buckingham Palace came close at number 13.

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‘Rock-pooling in Treyarnon Bay, Cornwall’

Winnie-the-Pooh’s Hundred Acre Wood in East Sussex, the original destination for playing Pooh Sticks in A.A. Milne’s classic novel, was voted into the 17th spot, closely followed by another favourite activity Pooh would enjoy – visiting a honey farm at number 19.

Overall, the South West of England came out on top as the area that offers the best opportunity to enjoy life’s simple pleasures, closely followed by the South East and the Midlands.

Nearly half of respondents claim their fondest holiday memories are from time spent in England, with having a picnic, taking a walk and building sandcastles coming out as the most memorable activities.

''Picnicking on the shores of Windermere in the Lake District, Cumbria''

”Picnicking on the shores of Windermere in the Lake District, Cumbria”

Interestingly the research shows that kids today get outside almost as much as their parents did, with nearly 50% of families enjoying outdoors activities.

Parents also highlighted just how precious quality family time is, with over a third saying they enjoy at least one family outing a month. The ‘Simple Pleasures’ campaign was inspired by Winnie-the-Pooh to encourage modern families to enjoy the great outdoors whilst celebrating our great English heritage.

'Getting lost in the maze at Hampton Court Palace, Greater London'

‘Getting lost in the maze at Hampton Court Palace, Greater London’

The activities reflect the core themes in A. A. Milne’s best-selling books, which centre around a series of simple adventures for Winnie-the-Pooh and his close friends in the Hundred Acre Wood – including playing the game ‘Pooh Sticks’. The top 10 have inspired a new illustrated guide for families featuring brand new artwork by Mark Burgess, who coloured the original E.H Shepherd Black &White art and the latest book ‘Return to the Hundred Acre Wood’.

The guide is available to download for free from the VisitEngland website.

James Berresford, Chief Executive, VisitEngland said: “It’s great that respondents’ fondest holiday memories are from time spent in England and we are thrilled that these simple pleasures can be experienced across the country. We hope the guide will inspire families to discover, explore and enjoy the best of England this bank holiday.”

Sarah Bates, Publishing Director, Egmont commented: “Winnie-the-Pooh shares many a simple adventure with his friends in the Hundred Acre Wood so he is the perfect character to remind us how to enjoy the simple pleasures that England has to offer.”

To download the guide, visit www.VisitEngland.com/WinnieThePooh

Press Contact Taylor Herring: 0044 208 206 5151 Full set of pictures here – free for editorial use.

The New Thunderbird 1 Looks F.A.B.!

Posted on June 19th, 2014 in Children's Brands PR,Entertainment Brands,Kids PR,Television Industry PR,Television PR,Toy PR.

LONDON, WEDNESDAY 17TH June 2014: ITV Studios today released a sneak preview of the new Thunderbird 1 which will feature in their hotly-anticipated new show Thunderbirds Are Go! 

Set against the backdrop of the Hollywood sign the rocket maintains its distinctive silver bullet style which many fans will remember from the original series.

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The major new children’s series, a co-production between ITV Studios and Pukeko Pictures in association with world-famous Weta Workshop (The Lord of the Rings, Avatar) is set to make its international debut in early 2015 in the UK on ITV and CITV.

Giles Ridge, Executive Producer said; “Thunderbirds Are Go! pays tribute to the original series whilst delivering a dynamic action-adventure to thrill a new generation. The iconic characters, craft, music and story elements of the original have been lovingly re-imagined for a 21st century audience. The series will showcase the world famous Pukeko Pictures and Weta Workshop’s ground-breaking creative and technical excellence.”

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The action packed reboot will be produced using a unique mix of CGI animation and live-action model sets to deliver a new level of action-adventure animation whilst also paying tribute to the classic 1960’s phenomenon.

The re-invention of Gerry and Sylvia Anderson’s iconic series will star Rosamund Pike (Pride and Prejudice, Gone Girl) as Lady Penelope and original cast member David Graham who reprises his role as Parker.

Other star voices will include Kayvan Novak (Fonejacker, Facejacker) as inventor Brains and Thomas Brodie-Sangster (Game of Thrones, Love Actually) voicing John Tracy.

Press Contact: Taylor Herring +44 208 206 5151