LONDON, Thursday 18th MArch 2010: Look out Londoners… as the 12th annual Gumball 3000 Rally from London to New York is about to begin!

Attracting ‘rock stars’ to ‘royalty’, the entry grid of over 100 amazing cars and 250 participants in this year’s Gumball Rally is nothing short of spectacular. From Hollywood icons, David ‘The Hoff’ Hasselhoff and Michael Madsen (Kill Bill, Reservoir Dogs) to music legends Xzibit, Cypress Hill’s DJ Muggs, Jade Jagger and her Jezebel entourage, British actors Tamer Hassan (The Business, Dead Man Running), to skateboard god Tony Hawk, MTV’s outrageous Dirty Sanchez boys Pritchard and Joycey, and ‘SLIPS’ presenter Huey Morgan – Gumball has it all.

Gumball 3000 always has a spectacular selection of super cars and this year’s no different, showcasing Bugatti Veyrons, Ferrari’s, Lamborghini’s, Aston Martins, Rolls Royces, Bentleys, to Low Riders and classic American muscle cars. With event sponsors including lifestyle sportswear brand Puma providing ‘Gumball 3000 Edition’ driving shoes, Monster Energy supplying the drinks, Nixon creating unique timepieces, Incipio providing the technical survival kit for modern living and Betsafe.com creating the excitement of gambling – this eight-day ‘road trip’ is certain to live up to all expectations of being a stylish, adrenaline fuelled adventure.

During the evening of Friday 30th April festivities will begin with the ‘VIP’ launch party at the Crypt on Trafalgar Square, with exclusive performances by a surprise line up of guest musicians and DJs.

The following day, on Saturday 1st May get yourself to Waterloo Place and Pall Mall for a “free” day of Gumball entertainment before the flag drops at 2pm as the cars set off for New York! With over 150 amazing super, muscle, import and luxury cars on display, and a half pipe skateboard ramp demo at 1pm by skateboard legend Tony Hawk and the Gumball 3000 skate team, this is a day full of high adrenaline action not to be missed!

From London the 3000 mile route begins, including live concerts, spectacular parties and stopovers in Amsterdam, Copenhagen, and Stockholm. From Sweden all 120 vehicles and participants are flown to North America to continue on their journey, stopping in Boston, Quebec, and Toronto before crossing the finish line in New York on Times Square on Friday 7th May.

Gumball 3000 is officially working with the Make-a-Wish Foundation (UK), helping to grant the wishes of children and young people with life threatening conditions. Make-A-Wish Foundation (UK) representatives will be present throughout the event as well as partnering with Gumball 3000 at forthcoming events and fundraisers.

For daily updates go to www.gumball3000.com, and catch highlights of the action on the Gumball 3000 YouTube Channel, pumamotorsport.com, monsterenergy.com, myincipio.com, betsafe.com, nixonnow.com and if you live on route then stop whatever you’re doing, get out of the house and come along to see your favourite stars and cars roll into a city near you.

The first Gumball 3000 took place in April 1999, when founder Maximillion Cooper invited 50 friends to take part in a 3000-mile party around Europe to bring together the music, film, fashion and sport industries. Ten years later, and things have certainly grown, with crowds of over million people attending the rally last time in Europe, and a televised and online audience that reached over 60 million in over 100 countries.

Gumball 3000 consistently hits the headlines as ‘Cool Britannia’s’ most unique addition to pop culture, described by Vanity Fair Magazine as ‘the most rock ‘n’ roll car rally ever staged’ and famed for its exploits and celebrity participation. The event annually attracts stars including Oscar-winning star of the Pianist Adrien Brody, Jackass’ Johnny Knoxville, Bam Margera and Ryan Dunn, David Hasselhoff, Hugh Hefner, supermodels Jodie Kidd, Caprice and Tyson Beckford, Kill Bill’s Daryl Hannah, action sports legends Tony Hawk, Matt Hoffman, Carey Hart, and rock stars including Snoop Dogg, Travis Barker, Jamiroquai and Xzibit!

Incorporating a new 3000 mile route each year, the attraction of the Gumball 3000 transcends social barriers, appealing to the adventurer in everyone, regardless of status or wealth; combining grease, glamour and guts in equal measures, stretching the experiences of travel and entertainment – just that bit further. Over the past 10 years Gumball 3000 has been hosted by Kings and Presidents, partied with Snoop Dogg, appeared on the Jay Leno Show, raised awareness for testicular cancer, chartered the worlds 3 largest aircrafts, created untold amounts of ‘Jackass’ fuelled mayhem, hung out at Hugh Hefner’s, and most recently has been invited to work with the United Nations, all through the language of the motor car.

Go to www.gumball3000.com for the latest news, reviews, videos, apparel, art, blogs, street culture and everything automotive for the Gumball generation.

Press Contact: For further information please contact Taylor Herring PR (+44) 208 206 5151

David Sheath stands victorious after painstakingly covering the Fiat 500 in pink nail polish.

The dedicated Welshman completed his world record attempt for the longest ever online advert by painting an entire car pink with nail varnish.

David, a former semi-professional footballer, used 131 bottles of pink nail polish to turn a brand new Fiat 500 into a glossy pink ride.

The 28-year-old lived and slept in a special studio where he completed the mammoth task which began last Thursday (January 21).

The gruelling challenge was broadcast over the internet by webcam

Triumphant David is now hoping to have Guinness confirm his non-stop viral as the longest online advert ever.

He completed the challenge in four days, two hours and two minutes.

LONDON, Thursday 21st Janaury 2010. A dedicated Welshman is attempting to make the world’s longest online advert by painting a car with nail varnish.

David Sheath, 28, will painstakingly cover an entire Fiat 500 in pink polish for his gruelling Guinness World Record attempt.

David will be living and sleeping in a special studio in Clapham, south London, while he completes the mammoth task, expected to take at least a week.

His progress will be streamed live and non-stop on the internet at www.pinkmyride.tv

The project is expected to be named as the world’s longest advert by the Guinness Book of Records when it is completed.

It is estimated David will need 200 pots of pink varnish and make 240,000 stokes to transform the white Fiat 500 to a Fiat 500 Pink.

The effort started at noon today and is expected to be a huge internet hit.

David will also communicate to the viewers around the world using social networking site Twitter.

He will stay inside the specially set-up challenge room until the job is finished. To get through his monster effort he’ll have a television, bed, rug and toilet.

The wannabe record breaker, who is recently single, said: “I broke up with my girlfriend and thought this would be a great way to get through it.

“I hope to nail the job in seven days but I’ve never done anything like this before.”

He added: “I’ve been practicing on my own hands for technique.

“Hopefully my old footy skills will help me with hand-eye co-ordination.

“If you want to watch me making history then you can watch me on the website.”

Guinness confirmed it would look into David’s claim for the record of longest online advert.

A spokesperson for Guinness World Records said: “This sounds like a potentially interesting claim.”

David’s effort celebrates the launch of the new Fiat 500 Pink.