Posted on February 7th, 2017 in brand PR,branded content,Celebrity PR,Comedy,Stunt Of The Day.
The beer company are giving away a free pint to anyone who tweets in to @London_Pride every time rain falls in London this February. To grab yourself a free pint all you have to do is tune in to their live feed on their Twitter account hosted by former BBC weatherman Michael Fish.
Viewers have to check their daily live feed and as soon as it starts raining tweet in using the hashtag #WhenItPoursItRains and you will receive a code for a free pint of London Pride’s finest.
The code can then be redeemed at Fuller’s pubs around the capital.
Michael Fish said: “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days.
Posted on February 3rd, 2017 in brand PR,branded content,Charity PR,Stunt Of The Day,Technology PR.
Cancer Research have made donating even easier than before with the installation of 10 “Smart Benches” to coincide with World Cancer Day on the 4th February. The contactless system employed with the benches will allow its users to donate £2 to the cause with just a touch of their phone, debit or credit card.
Michael Docherty, Director of digital at Cancer Research UK said, “These Smart Benches seemed like the next step in our use of contactless technology to bring charitable giving closer to our supporters, integrating it seamlessly into cutting-edge street furniture”.
By the end of this month a further 10 are due to be fitted for public use with the hopes that come 2018 there will be a total of 100 in service.
For now the benches are only available in the London boroughs of Islington and Lewisham; however if the campaign is a success it is likely that more will be rolled out to other areas in the future.
Posted on February 1st, 2017 in Awards PR,branded content,Celebrity PR,Stunt Of The Day.
With the 59th Annual Grammy Awards just round the corner, The Recording Academy has released a moving promo advert which is part of a Grammy’s campaign called “Believe in Music”.
The promo video shows young girls as musicians, athletes and dancers repeating the acceptance speech that Taylor Swift famously gave after winning Album of the year for ‘1989’. The moving one minute ad then finishes off with the original footage of Swift’s impassioned speech. The aim of the campaign is to celebrate the different ways music influences, inspires and strengthens us.
Taylor Swift’s speech urges everyone, especially girls, to focus and keep fighting for their dreams and not to let people side-track you or put you down. The Recording Academy said they wanted their campaign to reflect what is happening in our society and use Swift’s speech to empower and motivate.
Evan Greene, chief marketing officer at The Recording Academy said, “Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns. I think our campaigns tap into the dominant theme of what’s happening in society, and this year, The Recording Academy felt it right to highlight music’s uplifting aspects.”
The speech, which may have been seen initially as a sly dig at rapper Kanye West after he infamously rapped “I made that b***h famous” has turned into an empowering girl-power ad.
Posted on January 31st, 2017 in brand PR,branded content,Celebrity PR,Digital PR,Environmental PR,Roundup,Stunt Of The Day.
On Friday President Donald Trump signed an executive order temporarily barring immigrants and visitors from seven Middle Eastern countries from entering the US for 90 days. After a global backlash and urges for Trump to retract the ban, he refused to back down, arguing that the ban will stop “bad dudes” from entering the US.
Global brands have addressed the issue taking different approaches; mostly condemning the president’s order and addressing their employees. Brands are offering support to their employees as well as refugees in general as they refer to the ban as being both immoral and un-American.
The accommodation giants stood against Trump in a tweet; ‘Not allowing countries or refugees into America is not right and we must stand with those who are affected’. Which they are quite literally doing by offering free accommodation to people left stranded by the sudden ban.
Logan Green, chief executive at Lyft has pledged to donate $1m to the American Civil Liberties Union and said “Banning people of a particular religion from entering the US is antithetical to both Lyft’s and our nation’s core values”.
Global coffee chain Starbucks has promised to hire 10,000 refugees worldwide over the next five years to make clear that the company will not stand by, nor stand silent as the uncertainty around the new administration’s actions grows.
Uber co-founder and CEO Travis Kalanick wrote a letter to all staff, reaching out to employees directly impacted by the ban and offering to compensate them pro bono during the ban.
Google has set up a $4m humanitarian fund to assist organisations offering support to immigrants and has recalled 100 staff to the US who would be affected by the travel ban. Google chief executive Sundar Pchai told staff: “It’s painful to see the personal cost of this executive order on our colleagues. We’ve always made our view on immigration issues known publicly and will continue to do so.”
It is now a case of waiting to see how other large corporations in the USA and those in the wider world will react to the new temporary legislation. But it is comforting to see some faith in humanity coming from such large companies to get the ball rolling.