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Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

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LONDON PRIDE BREWERY HAVE COME UP WITH A CLEVER GIVEAWAY SCHEME TO MAKE A RAINY AND COLD FEBRUARY THAT LITTLE BIT BETTER

Posted on February 7th, 2017 in brand PR,branded content,Celebrity PR,Comedy,Stunt Of The Day.

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The beer company are giving away a free pint to anyone who tweets in to @London_Pride every time rain falls in London this February. To grab yourself a free pint all you have to do is tune in to their live feed on their Twitter account hosted by former BBC weatherman Michael Fish.

Viewers have to check their daily live feed and as soon as it starts raining tweet in using the hashtag #WhenItPoursItRains and you will receive a code for a free pint of London Pride’s finest.

The code can then be redeemed at Fuller’s pubs around the capital.

Michael Fish said: “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days.

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-LilahKS

Super Bowl LI: Top 5 adverts – from politically correct to the most funny

Posted on February 6th, 2017 in brand PR,branded content,Celebrity PR,Comedy PR,Retail PR,Roundup,Sport,Sport PR,Stunt Of The Day,Viral Video PR.

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Many are still excited about the Super Bowl weekend and are talking about how Tom Brady led one of the greatest comebacks in sports history lifting New England from a 25-point hole to the patriots’ fifth NFL championship in the first Super Bowl overtime beating the Atlanta Falcons. Advertisers and big name brands released countless commercials that grabbed people’s attention and here are the top 5 adverts that stood out.

  1. Budweiser

Immigration is a hot topic today and it’s clearly shown in Budweiser’s Super Bowl ad, which is based upon the story that follows Adolphus Busch, an ambitious young immigrant’s journey to America in pursuit of his dream of making the best beer in the world and becoming the co-founder of Budweiser. However, with a strong message like this titled “Born the Hard Way” for 2017 Super Bowl commercial, Budweiser has triggered backlash from some for being “too political”. The commercial however has gone viral on social media and now has over 20,6 million views on YouTube.

  1. Audi

The wage gap, equal pay and feminism are one the most talked about topics today, and that might be one of the reasons why we are seeing a little girl as the protaganist in Audi’s equal pay commercial for Super Bowl 2017, where the little girl is competing in a soapbox car race and gracefully wins the game. The commercial reveals an emotional inner monolog as the girl’s father struggles to discuss gender equality with her and hopes for the situation to change as his daughter grows.

“What do I tell my daughter?” the father says. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I’ll be able to tell her something different.”

Published on February 1st 2017, the video already has over 8 million views on YouTube.

  1. Airbnb

Airbnb commercial conveying a political message stood out as one of the most powerful ads for Super Bowl 2017 and had everyone expressing their shared opinions via Twitter with over 24k retweets including the #WeAccept hashtag. The Airbnb ad preaches equality, diversity, and acceptance including multi-ethnic faces on their Super Bowl advert. The video features diverse faces from different ethnic background and words that say “No matter who you are, where you’re from, who you love, who you worship, we all belong. The world is more beautiful the more you accept.”

  1. Kia

In a recent Kia’s campaign for Super Bowl, we see Melissa McCarthy as a warrior sprinting through the dessert, helping whales and saving the environment from natural disasters. This might be one of the funniest Super Bowl commercials so far while promoting the 2017 Niro Crossover, a car that has set a Guinness World Record for lowest fuel consumption while driving across the America. The company’s message is that no challenge is too big, too small or too difficult. People are loving the idea behind Kia’s campaign and the video has over 164k views in less than a week.

  1. Mr Clean

According to Mr. Clean commercial, every woman desires a man who cleans and is willing to scrub the kitchen down. Here you can see best of Mr. Clean’s moves in the shower and wiping the kitchen floor as he makes it all look so effortless. Football fans love a bit of fun during the Super Bowl half-time and the video has already gone viral with over 8 million views on YouTube.

– @elizas_music

Cancer Research UK installs “Smart Benches” to accept contactless donations

Posted on February 3rd, 2017 in brand PR,branded content,Charity PR,Stunt Of The Day,Technology PR.

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Cancer Research have made donating even easier than before with the installation of 10 “Smart Benches” to coincide with World Cancer Day on the 4th February. The contactless system employed with the benches will allow its users to donate £2 to the cause with just a touch of their phone, debit or credit card.

Michael Docherty, Director of digital at Cancer Research UK said, “These Smart Benches seemed like the next step in our use of contactless technology to bring charitable giving closer to our supporters, integrating it seamlessly into cutting-edge street furniture”.

cruk-contactless-bench-2By the end of this month a further 10 are due to be fitted for public use with the hopes that come 2018 there will be a total of 100 in service.

For now the benches are only available in the London boroughs of Islington and Lewisham; however if the campaign is a success it is likely that more will be rolled out to other areas in the future.

– Gfpvincent91

Young girls recite Taylor Swift’s 2016 female empowerment acceptance speech for this year’s Grammy Awards Promo.

Posted on February 1st, 2017 in Awards PR,branded content,Celebrity PR,Stunt Of The Day.

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With the 59th Annual Grammy Awards just round the corner, The Recording Academy has released a moving promo advert which is part of a Grammy’s campaign called “Believe in Music”.

The promo video shows young girls as musicians, athletes and dancers repeating the acceptance speech that Taylor Swift famously gave after winning Album of the year for ‘1989’. The moving one minute ad then finishes off with the original footage of Swift’s impassioned speech. The aim of the campaign is to celebrate the different ways music influences, inspires and strengthens us.

Taylor Swift’s speech urges everyone, especially girls, to focus and keep fighting for their dreams and not to let people side-track you or put you down. The Recording Academy said they wanted their campaign to reflect what is happening in our society and use Swift’s speech to empower and motivate.

Evan Greene, chief marketing officer at The Recording Academy said, “Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns. I think our campaigns tap into the dominant theme of what’s happening in society, and this year, The Recording Academy felt it right to highlight music’s uplifting aspects.”

The speech, which may have been seen initially as a sly dig at rapper Kanye West after he infamously rapped “I made that b***h famous” has turned into an empowering girl-power ad.

– LilahKS