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‘Angel of Knives’ created in hopes of spreading anti-knife crime message

Posted on January 24th, 2017 in Attraction PR,creative publicity,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

Artist Alfie Bradley has created a guardian angel, a sculpture called ‘Angel of Knives’ as a monument to those who have been affected by knife crime.

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Bradley, who has previous artistic notoriety for creating a 13-foot-tall gorilla out of 40,000 teaspoons, decided on the creation of the sculpture in order to spread the message of anti-knife violence after his friend was stabbed.

The sculpture, which was constructed in the British Ironworks Centre at Oswestry, Shropshire has helped spearhead the knife amnesty and is over 27-foot-high, weighs around 10 tonnes and is constructed from 100,000 knives, collected from 43 police forces across the UK. The knives were sterilised and blunted before they were incorporated into the sculpture, with the sculpture taking Bradley over 18 months to complete. The face of the angel is a blend of Bradley’s father, grandfather, and great-grandfather.

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The knife collection was part of a national drive in 2015 and 2016, called Save a Life, Surrender Your Knife, to raise awareness of the tragedy of knife crime. ‘Knife bins’ were placed around cities across the UK, where carriers were encouraged to surrender their knives anonymously (no CCTV and no names taken) with no repercussions.

The sculpture has had mixed reactions. Caroline Shearer, a mother whose 17-year-old son Jay Whiston was stabbed to death at a house party in 2012 said

“This is a sculpture of hope. I feel privileged to have my son’s name on it, as I do not want anyone else living our nightmare.”

However, Cheryl Evans, the mother of Warren Graham who died aged 18 after being stabbed 2004, “an angel is pure, a knife is the devil’s creation to the death of our young people and those who use it to end innocent lives… I will not and cannot support this, the fight begins. Maybe you have not lost a child so cannot see the deep-rooted agony this will cause.”

The sculpture will do a UK tour including the fourth plinth in Trafalgar Square and then find a permanent home in the centre of Manchester.

Sussex Police and Crime Commissioner Katy Bourne said: “The sculpture will be a very poignant reminder to us all of the victims of knife crime and it’s vital that we continue to raise awareness of the extremely serious consequences of carrying a knife.”

– @apparentlyimkj

Table football and televisions: not your average Christmas tree ornaments

Posted on December 23rd, 2016 in Attraction PR,Charity PR,Stunt Of The Day,Tourism PR.

Liberty Plaza is now hosting a contender for NYC’s most talked-about Christmas tree, which is usually the 9-foot specimen residing beside the Rockefeller Centre.

The ‘Krazy Kristmas Tree’ has been created by Krazy Glue, which has used only it’s own product to decorate their fir with an assortment of unconventional ornaments including a sled, dune buggy and table tennis table.

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The brand took on the challenge of decorating a tree in this way to prove that one drop of their product really can hold up to 2,000 lbs – over 900 kgs!

Whilst this is an impressive spectacle in itself, it has been announced that all of the current decorations will be donated to Big Brothers Big Sisters of New York City, a children’s charity.

Merry Christmas all!

– @katiemallion

Baa-ble Maps

Posted on November 22nd, 2016 in Attraction PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Until very recently, The Faroe Islands, a collection of unexplored, idyllic landmasses off the South East coast of Iceland, did not technically exist. They did not appear in Google Street View – until now. With the help of a few sheep friends serving as videographers, the island’s tourism board together with the Danish agency Liquid Minds, commissioned its own version of Google street view.

The agency strapped 360 degree cameras on to the backs of the sheep, to create Sheepview 360, presenting the island from a sheep’s perspective.

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“With a media budget of basically zero in a country with a population of less than 50,000, we figured what better way to show that it’s unexplored than to show that Google hasn’t even been there?” said Rune Hørslev, partner at Liquidminds.

There are double the amount of sheep than people living on the island, with the name of the islands literally translating as “sheep islands”, which makes the animals the perfect tour guides for the island.

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Videos of the sheep’s journeys and an island map tracing the footsteps of sheep were posted on the Visit Faroe Island’s website. The tourism board also encouraged visitors to post their travel snaps on Instagram using the hashtags #WeWantGoogleStreetView and #VisitFaroeIslands. According to Højgaard, with a campaign budget of just $200,000, it was a huge success generating 2 billion media impressions and an estimated PR value of $50 million.

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There was also a subsequent dramatic increase in tourism bookings, and the director of tourism at Visit Faroe Islands has confirmed that they are almost fully booked for the coming year. The islands also caught the attention of Google, who have committed their representatives to creating an actual Street View of the islands – a job well done!

 

– @izzirichards

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

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Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

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– @chloe_mcneillis

Airbnb make Dracula’s castle available to guests for one night only this Halloween

Posted on October 18th, 2016 in Attraction PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

Have you ever wanted the opportunity to sleep in Dracula’s castle for Halloween? Well, Airbnb have made this possible for the winner of their global contest, where they will send two guests to stay in the reported inspiration for Dracula’s castle – Bran Castle in Transylvania.

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The guests will be hosted by Dacre Stoker, the great nephew of the author of the Dracula novel, who, according to Airbnb, is “a well-respected vampire expert and passionate advocate of his great uncle’s novel”. After a horse-drawn carriage ride and a candlelit “blood-enriching meal” guests can expect to sleep in red-trimmed velvet coffins, like Dracula himself; this will be the first time since 1948 that the fifteenth-century fortress has had people sleep there.

To enter, hopefuls must use their “vampiric wit” to imagine what they would say if they came “face-to-fang” with Count Dracula. If they are chosen, they will have to agree to certain rules which ban any garlic or “garlic-scented items” from the residence, as well as silver jewellery and holy symbols. It is also recommended that guests close all curtains, and they are warned that “the count is not a fan of mirror selfies”.

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This follows on from last Halloween, where Airbnb hosted guests in Paris’ subterranean catacombs – also referred to as the ‘Empire of the Dead’.

– @katiemallion