“Share a Coke” campaign returns for summer 2017 with a tropical twist! « Taylor Herring

“Share a Coke” campaign returns for summer 2017 with a tropical twist!

Posted on April 20th, 2017 Katie Mallion in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day,Travel PR.

coke-1

Next month will see the return of the hugely popular ‘Share a Coke’ campaign. This year, however, instead of replacing their famous logo with your name the bottles will feature the names of top holiday destinations.

These limited edition bottles also offer you the chance to win a holiday for four to one of the featured destinations of the winner’s choice. All you have to do is enter the unique code from the bottle into the brand’s website. Coke will be drawing a winner every day from May 10th until July 9th so grab yours while you can!

Aedamar Howlett, marketing director at Coca-Cola Great Britain, said: “‘Share a Coke’ was a global phenomenon which took product personalisation to the next level.”

The 2014 campaign earned a number of awards and mass-scale engagement with our customers online and in-store.

“This year, we are building on its success by reminding people in the UK why Coke makes summer more special; while giving them the opportunity to share a Coke with loved ones in some of the most desirable locations across the world.”

Coke will also be releasing their new ‘Pool Boy’ advert next month, which has been created by advertising agency Santos, in Buenos Aires

-@mckinleykearney

 

Leave a comment

Recent Posts

A WATCHed MODEL NEVER MOVES: New Bus Stop Ad for Samsung Gear S3 Comes to Life

Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.

The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

Worlds Apart: Heineken launch new social experiment encouraging people to come together and discuss their differences

Posted on April 24th, 2017 in brand PR,Consumer PR,Food and Drink PR,PR Stunt,Stunt Of The Day.

Canal creates “Versailles for Kids” themed activity pack to keep the kids occupied so you can enjoy the more sensual scenes uninterrupted

Posted on April 21st, 2017 in brand PR,Comedy,Consumer PR,Drama PR,Leisure PR,PR Stunt,Stunt Of The Day,Television PR.

“Share a Coke” campaign returns for summer 2017 with a tropical twist!

Posted on April 20th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day,Travel PR.