Creative Brand Communications

IKEA’s pop up restaurant.

IKEA is well known for its furniture (and in these parts for some excellent PR stunts) but unless you’ve visited a store there’s something else from the Swedish giant that might surprise you.

Everyone who goes comes out with the same thing on their lips; food. IKEA has quickly become a destination for people to sample culinary wares just as much as to buy bits for your front room.

Swedish retailer IKEA is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the star chefs in their very own restaurant.

Swedish retailer IKEA is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the star chefs in their very own restaurant.

To that end IKEA is opening its own restaurant in, unsurprisingly, Shoreditch next month where those delicious meatballs that all your friends rave about will be front and centre.

You can book the space for parties (free of charge) or swing by a cookery class to learn some tips and tricks from the masters.

Sign up here if you fancy the look of it.

 

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