Longleat, Wiltshire, UK: Ahead of today’s DVD release of New Moon – the second in the Twilight saga – the film was given a special premiere for an audience of wolves.
These four-legged Twi-hards at Longleat Safari Park in Wiltshire watched their movie counterparts at an open-air screening arranged by film company E1 Entertainment.
The vampire v werewolf hit - was shown on a 16 square metre screen in one of the country’s only wolf enclosures.
Ian Turner, deputy head warden at Longleat, said: “We’ve certainly never had a request like this before.”
[Keeping tabs on the art of promotion with this ’stunt of the day’ blog ….]
(credit: PA)
This entry was posted on Monday, March 22nd, 2010 at 8:30 pm; on the subject of PR Stunt, PR Stunts, Publicity Stunts, Stunt Of The Day.
Tags: dvd publicity stunt