London, UK: On the eve of the annual Mothers Day mailing frenzy the Royal Mail team up with Battersea Dogs Home to celebrate the 150th anniversary of the famous pet home. 10 former residents, all happily living with new owners, star in a set of first-class stamps.
Source: Daily Mail
[Keeping tabs on the art of promotion with this ’stunt of the day’ blog ….]
This entry was posted on Thursday, March 11th, 2010 at 1:06 pm; on the subject of PR Stunt, PR Stunts, Publicity Stunts, Stunt Of The Day.