Norfolk, UK: The Independent reports that the hot-tempered Yorkshireman, who became the youngest recipient of the gastronomic world’s highest prize, three Michelin stars, is to become an “ambassador” for Britain’s biggest turkey farmer (and Turkey Twizzler creator) Bernard Matthews.
In return for an undisclosed sum, he will promote the East Anglian poultry giant and help devise a new range of processed products aimed at giving turkey all-year-round appeal.
This is way braver than Heston’s Little Chef adventure.
[Keeping tabs on the art of promotion with this ’stunt of the day’ blog ….]
This entry was posted on Friday, March 19th, 2010 at 4:50 pm; on the subject of PR Stunt, PR Stunts, Publicity Stunts, Stunt Of The Day.