UK: Bottled fresh air from some of Britain’s favourite beauty spots is being offered to stressed city workers by the National Trust.

The air comes in several scents including the lakeside aroma of Windermere in Cumbria and the woodlands of Box Hill in Surrey.

According to a ’study’ conducted by the National Trust, 59 per cent of people said a breath of fresh air was enough to reduce their stress levels.

If you want a jar of air, they say you can get one by emailing press.office@nationaltrust.org.uk

The Guardian asks; Fresh Air or Hot Air?

Source; Metro

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Channel 4 is looking for a fun, playful design for the front of their London HQ  to ‘inspire and entertain passers-by, visitors and C4 staff’.

The design must work with the pre-existing 50-foot high metal structure in front of the Channel 4 building on Horseferry Road, be weatherproof and hardwearing, and be able to be lit (from the outside or the inside) to make a statement after dark. The winning design will be conceived as a 3D experience rather than a 2D design.

Here’s how to apply

The Big 4 is a 50-foot-high metal ‘4′ outside Channel 4’s Horseferry Road headquarters in London. A variety of artists – some internationally renowned, some emerging – have provided ‘skins’ for the structure. It was originally constructed in 2007 to celebrate both the Channel’s 25th anniversary year and the launch of the Big Art Project. The installation mirrors the Channel’s on-air identity, with metal bars forming the logo only when viewed from a particular angle. Each artist has put their own unique stamp on the huge ‘4’.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

London, UK: On the eve of the annual Mothers Day mailing frenzy the Royal Mail  team up with Battersea Dogs Home to celebrate the 150th anniversary of the famous pet home. 10 former residents, all happily living with new owners, star in a set of first-class stamps.

Source: Daily Mail

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

LONDON, UK: Mayor of London Boris Johnson visits London Bridge Station  to launch a competition to find the capital’s most talented buskers. The photo-op launched a campaign to increase musical education and opportunities for young Londoners.

To enter the competition musicians have to upload a video clip of themselves performing on the ‘Rhythm of London’ YouTube group www.youtube.com/group/SOTUauditions2010 and complete an online registration form at www.london.gov.uk by 6 April 2010.

Judges will then select 100 people to be filmed performing at busking slots across the capital on April 24th and ask the public to vote for their favourite busker. The top ten will then perform live later this year at a ‘busk off’ for the final prize.

(Source: London SE1)

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

LONDON, UK, Wednesday 10th March 2010: Thousands of FINAL FANTASY fans came from all over the UK to HMV on Oxford Street to pick up their copy of the brand new FINAL FANTASY XIII game, out today.

Fans who attended the UK launch event were treated to a very rare opportunity to meet both Yoshinori Kitase, the producer of the game, and Isamu Kamikokuryo, the game’s art director. High-profile DJ and TV presenter Alex Zane was also entertaining fans as the MC for the event.

Tim Ellis, Head of Games for HMV UK says, “Today’s FINAL FANTASY XIII signing at HMV’s flagship store on Oxford Street was the biggest game launch the store has ever seen. With thousands of fans queuing up round the block it even beats our stores previous best game launch event which was for World of Warcraft.”

Glasgow, Scotland: A £40,000 car which once belonged to criminals in Glasgow is now being used by the police in the fight against serious crime.

The black Q7 was seized by officers from Strathclyde police during an operation against a criminal gang in the north of the city.

The 4×4 car has now been emblazoned with the force’s livery and will be used by the Gangs Task Force.

Assistant Chief Constable John Neilson said: “The hard working, law abiding citizens need to know that we are hurting those involved in serious and organised crime where it matters – their pockets.

Source: BBC

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Los Angeles, C.A, USA: Remember that brilliant, choreographed treadmill promo?

Well the latest video from American rock band OK Go has also become a You Tube sensation with 6 Million views and rising…

The official video for the recorded version of “This Too Shall Pass”  was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA.

The “machine” was designed and built by the band, along with members of Syyn Labs  over the course of several months. Between 55-60 people worked on this, and they went through more than 60 takes before reaching the final product.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

LONDON, UK, Monday 8th February 2010; Disney XD fans have recreated three of the most iconic record sleeves in pop history to celebrate the launch of new series ‘I’m In The Band.’

The children aged between 10 and 12 years old got to dress up as rock stars for the recreation of the three covers – The Beatles’ ‘Abbey Road’ (1969), Blondie’s ‘Parallel Lines’ (1978) and Queen’s ‘Queen II’ (1974).

I’m In The Band, is a brand new 20-part music-filled television series that chronicles the adventures of Tripp Campbell (Logan Miller). Tripp achieves his dream when he joins his favourite ‘vintage’ rock band, Iron Weasel, and becomes determined to help the band he idolises make an epic comeback.

The show has been a huge hit in the US and screens on Disney XD UK on Saturdays at 10am.

Find out more about ‘I’m in the band’ at www.disneyxd.co.uk

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Monday 8th March 2010; Google have today announced the winners of the Google Street View Awards, a celebration of Britain’s best-loved streets as voted for by the public in a nationwide poll supported by VisitBritain, Lonely Planet, Harden’s Guide and a host of celebrity experts.

Over 11,000 people voted within a three week period and competition was fierce. The three winning streets faced tough competition from 48 other streets from across the UK, shortlisted by a panel of experts from the worlds of food, fashion and travel.

Proving it is streets ahead than its competition, The Shambles in York takes the crown for Britain’s Most Picturesque Street. Best Foodie Street goes to Stockbridge High Street in Hampshire who stormed to the top in its category, and Milsom Street in Bath takes the title of Best Fashion Street.

TOP 5 ‘MOST PICTURESQUE’:

1. The Shambles, York

2. Royal Crescent, Bath

3. Grey Street, Newcastle

4. New College Lane, Oxford

5. Pen Cei, Aberaeron

TOP 5 ‘BEST FASHION’:

1. Milsom Street, Bath

2. Stonegate, York

3. Kings Road, London

4. Mathew Street, Liverpool

5. Buchanon Street, Glasgow

TOP 5 ‘BEST FOODIE’:

1. Stockbridge High Street, Hampshire

2. The Shore, Edinburgh

3. Fossgate, York

4. Osbourne Road, Jesmond, Newcastle

5. Hope Street, Liverpool

The awards were created ahead of further imagery being added to Google’s revolutionary Street View tool, which currently allows users to view and navigate 360 degree street-level imagery in 25 British towns, including many of those nominated for the Street View Awards. This week, Street View will be rolled out to cover additional streets from around the UK and Google will work with the winning streets to offer a special guide of the streets, allowing the world to find out more about the nations winning choices and highlighting the key retailers and points of interest.

Shortlisted nominations for each of the award categories were compiled by a panel of experts from the worlds of food, fashion and travel including VisitBritain, TV personalities Julia Bradbury (Countryfile), Jeff Banks (The Clothes Show) and Brix Smith Start (Gok’s Fashion Fix), leading journalists Jo Elvin (Editor, Glamour) and Nicholas Lander (Restaurant Correspondent, Financial Times) and authors David Else (Editor of The Lonely Planet Guide to Great Britain) and Richard Harden (Co-Editor, Harden’s Restaurant Guide).

The experts were asked to nominate streets that fulfilled a pre-set criteria for each category; Britain’s Best Foodie Street needed to offer a unique mix of mouth-watering options which could include fine dining, cafés, market stalls and delicatessens, all covering a diverse mix of food types and price points. Britain’s Best Fashion Street should have an eclectic mix of boutique and high street clothing for all tastes, price ranges and ages, whilst Britain’s Most Picturesque Street should be uniquely British, visually charming, full of character and diverse.

Ed Parsons, Geospatial Technologist for Google said: “The Google Street View Awards are aimed to celebrate the many fantastic streets that Britain has to offer, and the results reveal a diverse cultural landscape of food, fashion and beauty that puts the winning towns firmly on the map.”

THE WINNERS:

The Shambles, York

The Shambles is a bustling centre piece of historic York. The street today is one of the UK’s most visited and has become a wealth of shopping, tourist attractions, restaurants and many other things to see and do, including tours, ghost walks and historic talks. The 15th century buildings lean into the middle of the cobbled street means & the roofs almost touch in the middle. The street is mentioned in the Doomesday book (making it date over 900 years), which makes it one of Europe’s best preserved Medieval street.

Frank Barrett, Travel Editor of The Mail on Sunday said The Shambles is: “Perfect picture postcard olde Englande.”

Ian Addyman, Owner of Past Images photography shop on The Shambles said: “The Shambles is a timeless street full of historic charm and whatever time of year you come here, there is something different to see. There is a real feeling of community amongst shop owners and I think we all feel privileged to work in such a beautiful place. The shops here are all strikingly different and unique. Most people say that if you visit York, then at some point you will walk down The Shambles. It has been the backdrop for many a jigsaw, chocolate box and railway poster and once you visit you will see why.”

Milsom Street, Bath

Milsom Street in Bath, was built in 1762. The buildings were originally grand town houses, but most are now used as shops, offices and banks. Milsom Street has many smart shops and unique boutiques including Jolly Department Store, Cath Kidston, Austen Reed and Duo Shoes. Many of the buildings and shops are listed and just off Milsom Street is an upmarket shopping arcade called Milsom Place.

Hannah Sandling, Stylist and TV Personality said of Milsom Street: “It’s a style conscious treasure trove packed with amazing range of beautiful boutiques and designer clobber. I love to shop in Bath!”

Nikki, sales assistant at Duo shoe shop on Milsom Street: “It’s fantastic news that Milsom Street has been shortlisted as ‘Best Fashion Street’. Bath is DUO’s spiritual home and our Milsom Street store still remains our flagship store thirty years on. The mix of independent boutique labels, high street brands and lifestyle shops makes Milsom Street a vibrant, exciting shopping destination.

Stockbridge High Street, Hampshire

Sitting on the River Test, there is an abundance of independent specialist shops on Stockbridge High Street, including tea rooms, pubs and restaurants, many serving local produce, as well as a familiar high street grocery shop. The High Street is also home to the town’s famous Butchers, John Robinson & Sons – regarded by many as one of the best in the UK – and the award-winning, The Restaurant at The Greyhound, which has received critical praise and is often booked up weeks in advance.

Chloe Scott, Food Editor at Metro newspaper said: “Robinsons (is) one of the best butchers in the UK…plus, the River Test behind it is the best in the country for fly fishing.”

Suzie Fiducia, General Manager of The Restaurant at The Greyhound said: “Stockbridge, in the very heart of the Test Valley, is an old market town and now a great destination for foodies; providing something for every palette and pocket. The Greyhound building is at least 500 years old, but for the past 6 years we have been lucky enough to build up a fantastic local customer base. Not only does Stockbridge boast a famous butchers, independent wine shop and a host of pubs, but some of the best fishing in the country – with a fishmonger and deli soon to open in the High Street the Greyhound finds itself smoking and cooking local fishermen’s wares.”

Press Contact: Taylor Herring – 0208 206 5151