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A Christmas surprise at KwikFit

Posted on November 17th, 2015 in Taylor Herring News,Viral Video PR.

LONDON, Tuesday 17th November: An unexpected trip to their local Kwik Fit turned into something truly magical for ten children in a new Christmas video that hit the internet today.

At the Whestone garage in North London, the children bumped into Santa Claus, his trusty reindeer and a present-stacked sleigh!

In the hidden-camera film, the kids gasp in astonishment as they realise that the jolly, bearded gentleman perusing a map of UK flight paths in the garage reception is in fact a VIP visitor from the North Pole.

Through the reception window they spy a vintage sleigh being checked by Kwik Fit technicians whilst Santa’s reindeer are grazing on bales of hay ahead of the long flight back to the North Pole.

The surprise is made complete when Santa unexpectedly addresses each child by name and then produces presents from the back of his sleigh. Each gift handed over was exactly what the children had requested from Santa in letters written earlier in the month.

“How does he know my name?” one child demands to know.

Another asks Santa; ‘How did you know what I wanted?’

“He’s Santa Claus, that’s why!” concludes one child.

Staff at Kwik Fit orchestrated the festive surprise for their customers’ children and with the help of their parents, gave Santa a hand in finding out what they really wanted for Christmas this year.

Kenji Murai, CEO of Kwik Fit (GB) Ltd, said: “We wanted to give our customers’ children an incredible treat in the lead up to Christmas. With help from Santa and his reindeer we gave the children a festive surprise as their parents had their cars serviced by our technicians. We had a sneak peek at the children’s letters to Santa and made sure they got everything they wished for. It’s not just Santa that will be making an epic trip this Christmas, people all over the country will be making journeys to see loved ones. We are launching our free winter safety check across our 620 centres nationwide, to ensure our customers are safe on the roads this Christmas.”

 Kwik Fit are offering Free Winter safety checks for customers this Christmas.

The campaign was devised and executed by Taylor Herring.



The Man with the Golden Typewriter

Posted on November 4th, 2015 in Arts PR,Book PR,Charity PR,Digital PR,Radio PR,Taylor Herring PR,Technology PR.

The story of James Bond is one that has captivated the world for years. The international spy, renowned ladies man and connoisseur of the classic Martini has wowed audiences and set pulses racing in a body of work that has spanned countries, actors and generations. Behind it all, though, remains one man; Ian Fleming.

Audible- Julian Rhind-Tutt (2)

The acclaimed author’s work has inspired millions and today Audible, the audiobook company, have released The Man with the Golden Typewriter; a fascinating look behind the scenes of the great man’s life, as told by him.

This audiobook, narrated by Julian Rhind-Tutt (Green Wing, Black Books, The Devil You Know), is a detailed collection of letters written from Fleming’s famous golden typewriter to all manner of people. From fans to his wife, critics to publishers these letters chronicle the development of the 007 story in a fascinating, often funny, but always human way.

This book is available for free when you sign up to Audible UK. 

World First! Psychological Theme Park Experience To Open At Thorpe Park

Posted on October 26th, 2015 in Attraction PR,Celebrity PR,creative publicity,Entertainment Brands,Event PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts.

LONDON, Monday 26th October 2015: Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with THORPE PARK Resort, to create the world’s first fully immersive psychological attraction for a theme park.


The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art of illusion, misdirection and hypnotism since he first came to prominence with his early Channel 4 shows in 2000.


 The award winning ‘mentalist’ promises that these skills, which allow him to both predict and control human behaviour will be showcased fully at the new ‘themed’ experience, which has been in development for three years and is due to premiere at the park in March 2016.

The new one-of-a-kind experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.

THORPE PARK Resort has released a cryptic microsite to promote the announcement.  Fans can sign up for information at the site and will be the first to know when more information is released.

The first publicity pictures which may hint at the nature of the forthcoming attraction have also been released showing the master of mind with his lips sewn up and perhaps most unnervingly, Derren holding what appears to be a human brain in a jar.  It took four, painstaking hours, to seal Derren’s lips, locking in his secrets about the new attraction.

Construction on the new attraction has already begun on the THORPE PARK Resort site and is shrouded in secrecy.  The company have however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from THORPE PARK Resort’s ‘Magic Making Creative Department’ and external experts, due to the ground breaking nature of the attraction.

THORPE PARK Resort approached Derren Brown in search of the next era of thrill for their Surrey theme Park, which has over 30 world-class rides and attractions. The park identified psychology as an interesting avenue to explore for a new experience and went in search for the perfect creative mind to execute a completely new and unique invention.

Visitors to the ‘themed’ experience in 2016 will embark on a 13 minute journey, making the one-of-a-kind attraction a totally unique experience in comparison to traditional theme park experiences.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘We started our search for the next era of thrill three years ago, and decided psychology would be an interesting avenue to explore, so we approached Derren Brown to work with us to create something truly exciting.’

We are delighted to be partnering with Derren Brown to announce the first details of what promises to be the single most exciting launch event of 2016.  The creative concept comes entirely from Derren and we have spent the best part of three years working closely with him to bring his unique vision to life. This is our biggest investment to date and over 1,000 members of our creative team and external specialists will be working on the ground to bring the new experience to life. The attraction will be a world first; as such we have invested heavily in next generation cutting edge technology that will quite simply ‘derail people’s minds’ in a way which has never been seen before. This truly is the world’s first ‘smart’ theme park attraction, paving the future for the leisure industry – it is not what you would expect a theme park to deliver.’

Derren Brown, comments: ‘The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track.  Now we are actually in production, excitement is mounting and we are making the final tweaks to an idea I have wanted to release for some time. As always, you can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship. We are keeping the full details under wraps but I can say that the attraction will take you on a journey like no other, an attraction where no one will have quite the same experience and where the guests will be unable to make the distinction between what is real or imagined!’

“This opportunity with THORPE PARK Resort has enabled me to create a unique Derren Brown experience, for many to enjoy. It takes everything I love from Victoriana to mystery and illusion and wraps it up into a mind blowing journey.”

Guests can purchase their THORPE PARK Resort Annual Pass online now for 2016 by visiting https://www.thorpepark.com,  prices start from £49.99.

Alternatively, take advantage of the early bird one-day ticket offer for 2016, which is available online for £27.99 or book into the THORPE SHARK Hotel overnight for £129 based on two persons sharing – this package includes park tickets, first to ride access to the new attraction on the second day of stay, and a complimentary breakfast at Fin’s Bar and Grill.


For more info contact Taylor Herring