Posted on June 23rd, 2015 in Uncategorized.
Commuting on the tube in the early morning and smell that familiar scent of beer?
You wouldn’t be blamed for assuming a fellow passenger has started their pm in the am, but don’t judge too soon – it could be coming from the man with the freshly washed hair and silky smooth skin sitting next to you.
Yes, that’s right. Beer now comes in the form of male grooming products.
Earlier this year, the Copenhagen-based beer company Carslberg announced that it would re-visit its former tagline, ‘if Carlsberg did…’, and after revamping supermarkets, where else to turn to but moisturiser?
Now they’re premiering a new line of shampoo, conditioner, and lotion, each containing .5 litres of real beer. So the next time you want to start your night early, maybe try some lotion instead of a quick trip to the corner store.
Image / Video (c) findmeagift/Carlsberg
Posted on June 19th, 2015 in Uncategorized.
BBDO Russia Group has been creating art from ‘post-bite’ mosquitoes that have been squashed, to promote Glorix mosquito repellent. The process involves firstly slapping a mosquito just after it has bitten and is therefore full of blood. An artist then paints a portrait using the ‘splatted’ blood. According to Agency Spy the finished micro art is called a “blood portrait.”
The inspiration behind the stunt? “When you think of mosquitoes you think of blood. When you think of blood you think of other people”, according to the Glorix video.
What’s more, the campaign’s purpose is two-fold. Promoting Glorix Mosquito Repellent is almost secondary to the main focus: urging people to donate blood since every drop taken by mosquitoes could potentially save lives.
Well it certainly seems to be working as the following video explains….80% of people volunteered to donate blood on the spot after viewing the micro exhibition!
Image (c) AdWeek