Taylor Herring

Sharknado Alert! Fishmonger Shark Attack Prank Video

On July 29th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.

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LONDON, Tuesday, July 30 2014: A terrifying attack by a ‘killer shark’ shattered the peace at a quiet North London fishmonger after one bloodthirsty beast was let loose amid the catch of the day.

Razor-sharp teeth… glassy dead eyes… and an immense cavernous mouth…

But fortunately for the shoppers and staff at the fishmongers, this wasn’t a real shark – but a stunt dreamed up by special effects producers at Syfy to celebrate the release of Sharknado 2: The Second One.

A team of four artists and animatronic wizards spent two weeks creating the lifelike animatronic shark and embedded it on a fish counter along with sides of salmon and fillets of haddock.

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Shoppers at Steve Hatt in Islington who were looking to top up on their Omega 3 got the shock of their lives as the shark centrepiece first twitched – and then thrashed – about on the counter, snapping its jaws and making customers scream, jump, laugh and even flee the shop in terror.

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The result is a hilarious prank video to promote Sharknado 2: The Second One, the ultimate B movie, in which killer sharks terrorise New York after a freak weather system floods the city.

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Producers worked through the night to create the stunt, placing hidden cameras in strategic locations throughout the shop, before launching their beast on some very surprised early morning shoppers, offering them a taste of what it might be like to experience a Sharknado!

Paramedics were on hand to deal with anyone who found the fishy surprise too shocking, but shoppers took it in their stride, even when the catch of the day lurched forward as if it was about to take a chomp out of them.

Steve Hatt, fishmonger, says; ‘We’ve sold some big fish in our time and pride ourselves on our extensive range of freshly caught seafood, but we have never stocked anything as menacing or as unusual as a Sharknado shark. Talk about a having a bite of dinner – this dinner bites you!”

Sharknado 2: The Second One airs on Syfy on Thursday 31 July at 9pm
For more information: Taylor Herring 0208 206 5151

Pictures Available: Here

French Supermarket Campaigns Against Food Waste With Inglorious Campaign

On July 19th, 2014 James wrote on the subject of Stunt Of The Day.

Wonderful anti food waste campaign from French Supermarket Intermarché

Gold Unveil Giant Dead Parrot For Monty Python TV Special

On July 14th, 2014 admin wrote on the subject of creative publicity,Entertainment Brands,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

[full set of pictures here]

LONDON, Monday 14th July 2014: The dead parrot at the centre of the eponymous sketch performed by John Cleese and Michael Palin, first screened 45 years ago, has been recreated on a giant scale to celebrate the screening of the very last Monty Python live show on comedy TV channel Gold this Sunday, the 20th July.

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The mammoth model of the ‘Norwegian Blue’ was commissioned by the comedy channel following a survey of 2000 comedy fans which named the surreal pet shop skit as the nation’s favourite Monty Python sketch of all time.

The famous sketch was first broadcast on 7 December 1969 and remains a firm favourite with audiences who have been enjoying the live shows at The O2 this month.

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The sculpture caused a stir amongst London commuters as it was hung upside down by a crane before being respectfully laid to rest on its back at Potters Fields on London’s South bank near Tower Bridge. The model, which is made from fibre glass, took a team of three sculptors over two months to design, construct and paint. The giant dead parrot measures 15 metres (almost 50 feet) from the tip of its tail to the top of its head, the equivalent to the height of five elephants standing on top of one another.

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Lead sculptor Iain Prendergast says, “We are all Monty Python fans so we were delighted to receive the brief from Gold to recreate the mythical ‘Norwegian Blue’ on a giant scale. We watched both live and televised versions of the sketch and found that there have been a number of different incarnations of the parrot with a variety of different plumages. Our sculpture provides a colourful hybrid of the dead parrots which have featured in the celebrated sketch. The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, ‘stunned’ eyes.”

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The homage to the iconic Monty Python sketch will be taken to The O2 arena where fans attending the final run of live shows will be able to say their final farewell to the comedy troupe, taking pictures of the giant dead parrot and adding to the Twitter buzz using the hashtag #montypythonlive.

Steve North, General Manager of Gold says, “We believe that our giant dead parrot provides a fitting tribute to a sketch that is so loved by audiences throughout the world. We hope that fans will join us for the final Monty Python performance this Sunday to see Britain’s greatest ever comedy group bow out in style.”

Gold will be screening the live broadcast of the final Monty Python Live (mostly): One Down Five To Go stage show on Sunday 20th July.

For information and images please contact Taylor Herring 0208 206 5151

blinkbox Stage the Game Of Thrones Fan Wedding Of The Year

On July 1st, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR.

FULL SET OF PICTURES > HERE

LONDON, Tuesday 1st July 2014:

Game of Thrones super-fan Darren Prew (37) and Kerry Ford (33) from Hereford have tied the knot styled as characters Daenerys Targaryen ‘Khaleesi’ and Jon Snow, having won a unique wedding celebration staged by blinkbox.

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To celebrate Game of Thrones season 4 landing on blinkbox, the TV and Movie streaming service gave two competition winners the ultimate experience – the chance to get married in a Game of Thrones themed ceremony.

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Organisers hired Eastnor Castle, near Ledbury for the ceremony. Located in the foothills of the Black Mountains, the property is an imposing gothic fortress flanked by watch-towers, lake and enclosing a keep. The elaborate makeover of the twelve-strong wedding party took over 50 hours of fitting, styling and theatrical make-up – handled by a professional team. The bride stunned guests with her surprise arrival on a white horse and the groom stepped out from nearby trees with two Wolf Dogs on leashes.

game of thrones fan wedding wolves

Hundreds responded to an online search for the fan wedding but it was Plasterer Darren who clinched it much to Kerry’s surprise. Bride Kerry explains: “I was on Facebook one evening and I saw an ad seeking couples to marry Game of Thrones style. I mentioned it to Darren. I said “Who on earth would do that?” Little did I know that he then went online and applied – without telling me!”

Groom Darren continues: “It was too good an opportunity to pass up. We were planning on getting married next year, but I knew we just had to go for it. I have been a massive Game of Thrones fans since the beginning, so having our biggest day styled in such an amazing way is a dream come true.”

The bride was styled as the stunning Daenerys Targaryen ‘Khaleesi’ with a handmade dress and trademark white blonde locks.

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Groom Darren adopted the smouldering looks of hero Jon Snow.

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On seeing each other at the altar, bride Kerry commented: “I thought the transformation was amazing, it was like marrying Jon Snow. It was very, very weird and surreal to see Darren like that!”

Best Woman (Carey McKeown, 35) and Best Man (Mike McKeown, 33) took on the intimidating appearances of a Wildling and a White-Walker respectively.

fan wedding white walker

Groom Darren commented; ‘With such a bizarre look, Mike was guaranteed a few laughs during his speech.’

Carey McKeown in costume as Ygritte

Bride Kerry, a cake designer, had spent two weeks creating an elaborate FIVE tier wedding cake.

game of thrones fan wedding cake

Kerry said; ‘I took over 20 hours to make it – it’s comprised of each of the Game of Thrones’ houses, then there are the wedding vows from Game of Thrones, King Joffrey’s crown made out of chocolate and topped with the famous iron throne. It was almost a shame to see it eaten. I changed my mind over the design of this cake so many times, it’s the most important cake I’ll ever make.’

Wedding registrar Lynne Pugh who presided over the ceremony said; “I’ve married hundreds of couples over the years – but this one was really out of this world”

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The father of the bride (Terry Ford, 66) was decked out as the loyal Stark servant, Hodor and in contrast to such a gentle character; the mother of the bride (Sue Ford, 52) was cast as Melisandre of Asshai, often referred to as ‘The Red Women’.

hodor fan wedding

Behind The Scenes Video

The groom’s party included Lady Catelyn Stark played by Darren’s mother (June Thurston, 58), and Darren’s sister (Samantha Crump, 39) as Brienne of Tharth.

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The groom’s brother-in-law (Brian Crump, 34) became the mighty Khal Drogo donning war paint and going shirtless for the occasion – in true Dothraki style.

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Although not old enough to enjoy the successful HBO series themselves, Darren and Kerry’s four children, (aged 15,14,11 and 9) dressed as the Stark children.

39 Game of Thrones Wedding

Adrian Letts, MD of blinkbox Movies added: “We are obsessed with Game of Thrones and we wanted to reward a couple that are as passionate about it as us. Our policy at blinkbox is simple: we make entertainment brilliant. We hope we’ve done that here today.”

38 Game of Thrones Wedding

Game of Thrones seasons 1-4 are available to buy on blinkbox now priced at £16.99 in SD and £23.99 in HD.

blinkbox is giving away 1,000 Clubcard points with every purchase of the fourth series plus a free Tesco finest 10” pizza.

For those who haven’t yet been gripped by the show, there’s an additional incentive to try it with blinkbox – 250 Clubcard points with the purchase of any of the previous three series.

Pugs Landing! blinkbox celebrate Game of Thrones fever with canine re-enactment

On June 24th, 2014 admin wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.

 

LONDON, 24th June 2014: You wouldn’t normally associate pugs with treachery and blood-letting, but in a new video released by movie and TV streaming service blinkbox, three of the pooches appear suited and booted in a barking homage to Game of Thrones.

‘The Pugs of Westeros’ sees Roxy, Blue and Bono playing doggy versions of the main characters, including conniving King Joffrey.

Season 4 of the critically-acclaimed HBO show (minus pugs) is available to buy on blinkbox as well as all three previous series.

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Adrian Letts, Managing Director of blinkbox Movies and TV, commented: “We know the nation is settling down to devour as many episodes of this brilliant show as they can, but we hope they paws to enjoy our spoof.”

Game of Thrones Pugs: Couple Recreate Hit HBO Series With Their Three Dogs

The pugs’ owners, Phillip Lauer (57) and his wife Sue (47), have been dressing their pugs up as characters from cinema and TV since they were puppies.

They normally only shoot stills photography but jumped at the chance of creating a mini-movie based on one of their favourite shows.

for the full story visit the blinkbox blog and pictures here

Press Contact: Taylor Herring

 

The New Thunderbird 1 Looks F.A.B.!

On June 19th, 2014 James wrote on the subject of Children's Brands PR,Entertainment Brands,Kids PR,Television Industry PR,Television PR,Toy PR.

LONDON, WEDNESDAY 17TH June 2014: ITV Studios today released a sneak preview of the new Thunderbird 1 which will feature in their hotly-anticipated new show Thunderbirds Are Go! 

Set against the backdrop of the Hollywood sign the rocket maintains its distinctive silver bullet style which many fans will remember from the original series.

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The major new children’s series, a co-production between ITV Studios and Pukeko Pictures in association with world-famous Weta Workshop (The Lord of the Rings, Avatar) is set to make its international debut in early 2015 in the UK on ITV and CITV.

Giles Ridge, Executive Producer said; “Thunderbirds Are Go! pays tribute to the original series whilst delivering a dynamic action-adventure to thrill a new generation. The iconic characters, craft, music and story elements of the original have been lovingly re-imagined for a 21st century audience. The series will showcase the world famous Pukeko Pictures and Weta Workshop’s ground-breaking creative and technical excellence.”

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The action packed reboot will be produced using a unique mix of CGI animation and live-action model sets to deliver a new level of action-adventure animation whilst also paying tribute to the classic 1960’s phenomenon.

The re-invention of Gerry and Sylvia Anderson’s iconic series will star Rosamund Pike (Pride and Prejudice, Gone Girl) as Lady Penelope and original cast member David Graham who reprises his role as Parker.

Other star voices will include Kayvan Novak (Fonejacker, Facejacker) as inventor Brains and Thomas Brodie-Sangster (Game of Thrones, Love Actually) voicing John Tracy.

Press Contact: Taylor Herring +44 208 206 5151

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

On June 1st, 2014 James wrote on the subject of Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

The Washington Ballet’s Hardest Dance Moves

On June 1st, 2014 James wrote on the subject of Stunt Of The Day,Viral Video PR.

Members of the Washington Ballet talk about the hardest move in their repertoire.

The action is shot with a high speed camera resulting in some impressive slow motion footage as each dancer seems to completely defy physics.

(via Laughing SquidThe Kid Should See This)

Professor Stephen Hawking Solves How England Can Win The World Cup

On May 28th, 2014 admin wrote on the subject of Sport PR.

LONDON, Wednesday 28th May 2014

Pictures Available: Here

► Physics genius solves the greatest mysteries of the cosmos yet. Why have England failed to win a World Cup since 1966? And what are the optimum conditions needed for England to succeed in Brazil?
► Shirt colour, team formation and nationality of referee can all affect the outcome according to new study commissioned by Paddy Power
► “General Logistic Regression Modelling” is used to enable England to win a penalty shootout

After cracking the innermost secrets of the cosmos, Britain’s greatest scientific mind has turned his attention to an even greater conundrum – how can England win the World Cup?

Answer:

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Professor Stephen Hawking was commissioned by Paddy Power to lead an exclusive, month long study into the science of England’s World Cup performances and the results pinpoint the ideal conditions for World Cup success and the best way to take a penalty.

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Paddy Power engaged the mathematical genius and theoretical physicist to analyse the key factors which have affected England’s World Cup performances in their 45 finals games since 1966. The resulting scientific model was then used to help predict the probability of England winning key matches in Brazil this summer.

Key Findings: The Ideal Conditions for England Success

Among the variables analysed by Professor Hawking and his team, those that had an effect on the probability of England winning a match were found to be the stadium temperature, the stadium altitude, the nationality of the referee, the colour of the team’s shirt and the team formation.

• Temperature: Temperate climates are best. A 5⁰C rise in temperature is expected to reduce England’s chances of winning by 59%.
• Altitude: England are twice as likely to win when playing below 500m above sea level.
• Distance from home: England are 22% more likely to win when travelling short haul. Cultural differences and jet lag take their toll.
• Kick-off: England are creatures of habit and their chances of winning could improve by a third when starting at 15.00 local time. The evening kick-off against Italy is bad news.
• Formation: A confident 4-3-3 has a success rate of 58% compared to 48% when playing 4-4-2.
• Shirt colour: Wear red. England’s success rate has been 20% higher in coloured shirts. Red makes teams feel more confident and can lead them to being perceived as more aggressive and dominant.
• Nationality of referee: European referees give England the best chance of success. 63% of games are won with a European referee compared to 38% when the referee is from elsewhere.

The chances of England’s success therefore are represented by the following equation:

england

Professor Stephen Hawking commented; ‘Ever since the dawn of civilization, people have not been content to see events as unconnected and inexplicable. They have craved an understanding of the underlying order in the world. The World Cup is no different. Paddy Power recognise that as a theoretical physicist I’m marginally more qualified to make predictions than Paul the Octopus. Using data going back as far as the 1966 World Cup, I have endeavoured to answer two of the biggest questions in sport; what are the optimal conditions for England success? And, how do you score in a penalty shootout? To bring WAGs or not to bring WAGs, that is not the question. This will have no bearing on England bringing home the bacon, rather England’s likely success can be worked out by looking at a number of environmental, physiological, psychological, political and tactical variables. It is hugely complicated. In fact, compared to football I think Quantum Physics is relatively straightforward.’

Paddy Power commented; ‘The modern game is so full of statistical analysis that for us it was a no brainer to call on Professor Hawking to give England some help. Let’s hope that Roy Hodgson takes note of the findings to give England the best possible chance of getting all the way to the final. It’s not too late for Roy to add the professor to his backroom staff. Imagine the professor’s halftime speech in the dressing should England find themselves trailing Italy.’

Paddy Power 9

The Perfect Penalty

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Want to win a penalty shoot-out? Line up your blondest players…

The second part of Professor Stephen Hawking’s study looked closely at the conditions for scoring the perfect penalty where data from the total of 204 penalties taken during all 22 World Cup final penalty shootouts was analysed.

The variables that were found to affect the probability of a player scoring a penalty during a shootout were the player’s position, the length of run-up, where on the boot the ball was kicked from, the player’s hair type and where the ball was aimed.

• Player position: Forwards have the best scoring record for penalty shootouts at 81%, but their teammates aren’t too far behind with midfielders scoring 67% and defenders scoring 65%.
• Player’s hair type: Blondes and baldies have more fun. Fair-haired and balding players have a success rate of 84% and 71% compared to darker haired player who have 69% success.
• Run up: Give it some welly! There is only a 58% probability of scoring if your run-up is three steps or under.
• Side footed: Place the ball with the side foot and you are 10% more likely to score than if you whack it with your laces.
• Aim: 84% of penalties in the top corner go in. The highest percentage of any area.
• Goalkeepers: They are 18% more likely to save the ball if they move from side to side.

The perfect penalty can be summarised as:

penalty

Further Info:

The full report is available on request.
Video presentation is also available.

For further information, images and interviews contact: Taylor Herring +44 208 206 5151

Tony Hawk jumps a moving Mini Cooper [VIDEO]

On May 25th, 2014 admin wrote on the subject of Car PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Viral Video PR.

Legendary skateboarder  Tony Hawk goes head to head with a Mini Cooper for a new campaign.

Hawk has gained a reputation for his inventive tricks and death defying stunts and the 46 year old shows no signs of slow down.

The short clip shows him flying over the compact car just after it smashes into the ramp.

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