Taylor Herring

Design Of The Day: Japanese Capsule Hotels

On March 5th, 2015 James wrote on the subject of Stunt Of The Day.

Perfect if you’re on a short turn-around, a hotel has opened in Japan where you quite literally pay for what you use.

The sci-fi ’9h nine hours’ hotel at Narita Airport, Tokyo, features rows of sleeping capsules line the building plus locker rooms, showers and a lounge.

The functional, futuristic accommodation is just perfect for passengers boarding early morning flights or arriving late by car.

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Bark to the future!

On March 4th, 2015 James wrote on the subject of Consumer Electronics PR,Consumer PR,creative publicity,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts.

Samsung’s Futuristic Kennel Is The Ultimate In Doggy Luxury

Pictures > here

London, UK – 4 March, 2015: Samsung Electronics have provided a tantalising glimpse of the future for tech-savvy pampered pooches by unveiling an architect-designed Dream Doghouse which represents the ultimate in canine luxury.

The kennel took a team of 12 designers and fabricators two weeks to design and over four weeks to construct and was commissioned to celebrate Samsung’s sponsorship of the world’s largest dog show, Crufts 2015. The futuristic structure was inspired by the growing trend to merge technology and pet-care.

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The Samsung Dream Doghouse will be on display at the Samsung stand at this year’s Crufts, which runs from Thursday 5th March at the NEC in Birmingham.

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The proto-type indoor kennel consists of two areas; one for rest and relaxation, the other for dining and entertainment, as well as an outside astro-turfed leisure area. 

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Samsung research of 1,500 dog owners found that 64% believe their dogs would benefit from more technology and gadgets, with a quarter (24%) admitting they would like their dog to have treadmill, and a similar number (24%) a TV or tablet.

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A further 18% said that they would like their dog to have a hot-tub or spa while 22% found the idea of a dog operated feeder the most appealing. Utilising these findings, the Samsung Dream Doghouse was created and includes the following features:

 The back kennel:

·         A fully padded sleeping area in gun-metal grey fabric with dog-proof leather button detailing

·         Luxurious bone design pillows 

·         A brand new wall mounted Tab S for all of that essential doggy viewing, interaction, and two-way communication with their human counterparts

·         A push-to-woof call bell in order to summon the attention of their owner 

·         Fully fire retardant material

 

The front kennel:

·         Clear polycarbonate frontage to allow for full room views and owner interaction

·         A vibrant vermilion, fire retardant, carpeted interior

·         Bespoke wallpaper featuring designer paw and dog bone print

·         Framed portraits of friends and pooch pin-ups, including a dog’s ultimate pin-up; Best in Show winner of Crufts 2014

·         Modern design sky light which doubles up as ceiling access for those athletic types

·         A dog operated snack dispenser so your pup will never be in want of a treat again

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And as if that wasn’t enough, this pup pleasure dome has even more to offer the discerning hound, with an in-built doggy treadmill to keep them trim (and work off all those self-dispensed snacks), as well as a hot-tub spa for some well-earned rest and relaxation after a long day of tail wagging. And with 21% of dog owners admitting that a bespoke canine treadmill would be their most desired gadget for their pet, it’s a win for both dog and owner!

 The study also showed that this high-tech lifestyle may not be so far off, with a quarter (24%) of owners admitting to having made a social media profile for their dog. And if updates aren’t being shared on a tailor-made pet-profile, then they will be on their owners’ own social media pages, with research showing nearly half of dog owners regularly post pictures of their dogs online.

A further four in ten (40%) owners have left the TV on whilst they are out of the house to keep their dog company, whilst a quarter (26%) use the TV to block out noises that may scare their precious pup, such as thunder or fireworks.

Some owners even go so far as to video call their dogs when they’re away, with 14% admitting to having done this. And when back in the comfort of their home, 31% admit they like to curl up in front of a movie with their favourite pooch!

 The findings also revealed that pampered pooches really do rule the roost in British households; being considered as a fully-fledged member of the family (85%), influencing important life decisions such as where they live or what job they have (53%), and even enjoying the same meals as their human counterparts (41%). It also revealed that over half (56%) of owners would mourn the death of their dog more than an extended family member such as an aunt, uncle or even a grandparent!

Andy Griffiths, President, Samsung Electronics UK and Ireland says, “With the Samsung Dream Doghouse, we wanted to reflect the nation’s growing trend for using technology. From dogs who have social media profiles to owners who use video calling to check on their pet while away, technology is fast becoming an integral part of everyday life. Samsung has been a proud sponsor of Crufts for over 20 years, and we recognise that our dogs are firmly established part of the family.  The Samsung Dream Doghouse looks sleek and modern, featuring the kind of tech the discerning dog of the future will need.”

Samsung Dream Doghouse will be on the stand from the 5th – 8th March, Hall 3, stand 72

Hula Hoop your way to personal space

On March 3rd, 2015 James wrote on the subject of Stunt Of The Day.

We’ve all been there, that awkward moment when you’re violently thrust against a complete stranger on the tube, the intimacy of which makes you feel like they really should have bought you dinner first.

In the summer it’s trying to avoid the inevitable pit-to-face scenario and the winter’s no better with other people’s incomprehensibly fluffy scarves causing havoc with normal breathing logistics.

And no, this isn’t because no matter how many times we travel across London, none of us will ever believe another train is coming within a minute, we just happen live in one of the most densely populated cities on the planet.

Enter Jack Beveridge.

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This young designer wants to remind Londoners about the vast number of parks and gardens protected by the National Trust across the country – parks and gardens where personal space is a given.

His award-winning campaign, entitled ‘More Space’ aims to give city-dwellers (200 Londoners to be precise)…well…more space. But how, you ask?

With a giant green hula hoop of course.

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According to DesignTaxi, “Beveridge’s conceptual project consists of walking across the sidewalks of London with the hula hoop, allowing curious onlookers to enjoy a taste of personal space with the huge ‘circle’.”

Alongside the video, which can be viewed below, the campaign also features digital, ambient and press ideas.

Video and Images (c) Jack Beveridge

Spot the difference

On March 3rd, 2015 James wrote on the subject of Stunt Of The Day.

New Skoda ad will make you seriously question your eyesight.

When an ad is forthright enough to tell you to ‘pay attention’, it means there may be a trick lurking somewhere in the footage you’re about to watch.

No, scratch that, an opening statement like this is actually warning you there will be. It’s laying down the proverbial gauntlet to see if you can notice whatever it is they’re going to sneak into the film, and let’s face it – it becomes a matter of pride, nay honour, to not be fooled. You’d think then, that these types of techniques wouldn’t work.

But they really do….it’s so annoying.

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Described by Adweek as “a very clever ad by AIS London and MindsEye director Luke Bellis”, the new ‘Skoda Fabia Attention Test’ does exactly what it says on the tin – tests your attention.

And yes sure, you’ll notice a few things, but once it gets to the end and a flashback to the original scene shows how nearly everything has changed – there is nothing you can do but marvel at how so much slipped past you…especially when you were literally told it was going to happen at the beginning.

Test your attention here:

Image/video (c) Skoda UK

Clothes for the Camera Shy

On March 2nd, 2015 James wrote on the subject of Stunt Of The Day.

Introducing the new limelight-stealing fashion line…

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As with all great ideas, they usually come when on tour with Paul McCartney – right? Well perhaps not, but that’s how product designer Chris Holmes came up with his anti paparazzi clothing line ‘Flashback’.

After many a ruined photo op when his on-stage garb would reflect back the flashes of cameras leaving everything else in his vicinity cloaked in darkness, Holmes realised that this seemingly annoying trait could actually be a blessing in disguise.

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According to twentytwowords, Holmes’ Flashback clothing line is made using, “millions of microscopic “nano-reflectors” that send the light from a photographer’s flash straight back into the camera, ruining any picture.”

Now being marketed as the ultimate paparazzi deterrent, Holmes’ fashion line includes scarves, sweatshirts and baseball caps.

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Although a great invention, one has to wonder whether he has really done his market research – camera shy celebs?…

Isn’t that the modern day equivalent of a unicorn?

Images and Video © Chris Holmes / BetaBrand

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