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Wanted: Honeymoon Testers

March 21st, 2010

Wexford, Ireland: A travel agency is seeking a couple to spend six months visiting the world’s most romantic and exotic destinations to review honeymoon breaks.

Organisers say the ‘honeymoon testers’ will need to visit places like the Maldives or Zanzibar and undertake a number of ‘gruelling’ tasks such as testing cocktails and jacuzzis. According to the job description, they will be required to review outdoor waterfall showers and ‘”lie in hammocks slung between two palm trees”.

honeymoon_1600402c

The Daily Telegraph reports that one fortunate pair will be paid £18,000.

The position, billed as the “Ultimate Job”, was announced by Irish travel agency Runaway Bride and Groom.To qualify candidates will make a 90 second video marketing Ireland as a wedding destination of choice.

The job opportunity follows Queensland Tourism’s Best Job In The World Campaign and comedy channel Dave’s ‘Best Part Time Job In The World’ initiatives.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Pirates Raid Legoland

March 21st, 2010

Windsor, UK: Hundreds of pirates gathered at a theme park in Berkshire yesterday in an attempt to set a new world record for the largest pirate gathering, reports the BBC.

Legoland in Windsor hosted the bid to break the current Guinness World Record of 1,600 pirates held by Alton Towers. The stunt was to mark the opening of the park’s new attraction Pirate’s Landing.

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A spokeswoman for Legoland said the numbers were being verified by the Guinness team.

One When Saturday Comes blogger is not sure that the record attempt will stand up to scrutiny “I mean if there really is a World Record for ‘most pirates in one place’ they could at least send this Guinness World Record Spokesperson down to the Somali coast to check for accuracy.”

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Bootiful Deal For Marco

March 19th, 2010

Norfolk, UK: The Independent reports that the hot-tempered Yorkshireman, who became the youngest recipient of the gastronomic world’s highest prize, three Michelin stars, is to become an “ambassador” for Britain’s biggest turkey farmer (and Turkey Twizzler creator) Bernard Matthews.

bootiful

In return for an undisclosed sum, he will promote the East Anglian poultry giant and help devise a new range of processed products aimed at giving turkey all-year-round appeal.

This is way braver than Heston’s  Little Chef adventure.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Northern Icons. In Lego.

March 18th, 2010

Manchester, UK: the Daily Mirror reports that the new Trafford Centre Legoland, which opens at the end of the month, will include replicas of various northern icons, including Blackpool Illuminations, The Beatles, Wayne Rooney and Coronation Street.

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Newsworthy… but not as impressive as this special build for the Obama inauguration..

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Gumball 3000: London To New York!

March 18th, 2010

LONDON, Thursday 18th MArch 2010: Look out Londoners… as the 12th annual Gumball 3000 Rally from London to New York is about to begin!

gumball PR

Attracting ‘rock stars’ to ‘royalty’, the entry grid of over 100 amazing cars and 250 participants in this year’s Gumball Rally is nothing short of spectacular. From Hollywood icons, David ‘The Hoff’ Hasselhoff and Michael Madsen (Kill Bill, Reservoir Dogs) to music legends Xzibit, Cypress Hill’s DJ Muggs, Jade Jagger and her Jezebel entourage, British actors Tamer Hassan (The Business, Dead Man Running), to skateboard god Tony Hawk, MTV’s outrageous Dirty Sanchez boys Pritchard and Joycey, and ‘SLIPS’ presenter Huey Morgan – Gumball has it all.

gumball rally PR

Gumball 3000 always has a spectacular selection of super cars and this year’s no different, showcasing Bugatti Veyrons, Ferrari’s, Lamborghini’s, Aston Martins, Rolls Royces, Bentleys, to Low Riders and classic American muscle cars. With event sponsors including lifestyle sportswear brand Puma providing ‘Gumball 3000 Edition’ driving shoes, Monster Energy supplying the drinks, Nixon creating unique timepieces, Incipio providing the technical survival kit for modern living and Betsafe.com creating the excitement of gambling – this eight-day ‘road trip’ is certain to live up to all expectations of being a stylish, adrenaline fuelled adventure.

During the evening of Friday 30th April festivities will begin with the ‘VIP’ launch party at the Crypt on Trafalgar Square, with exclusive performances by a surprise line up of guest musicians and DJs.

The following day, on Saturday 1st May get yourself to Waterloo Place and Pall Mall for a “free” day of Gumball entertainment before the flag drops at 2pm as the cars set off for New York! With over 150 amazing super, muscle, import and luxury cars on display, and a half pipe skateboard ramp demo at 1pm by skateboard legend Tony Hawk and the Gumball 3000 skate team, this is a day full of high adrenaline action not to be missed!

From London the 3000 mile route begins, including live concerts, spectacular parties and stopovers in Amsterdam, Copenhagen, and Stockholm. From Sweden all 120 vehicles and participants are flown to North America to continue on their journey, stopping in Boston, Quebec, and Toronto before crossing the finish line in New York on Times Square on Friday 7th May.

Gumball 3000 is officially working with the Make-a-Wish Foundation (UK), helping to grant the wishes of children and young people with life threatening conditions. Make-A-Wish Foundation (UK) representatives will be present throughout the event as well as partnering with Gumball 3000 at forthcoming events and fundraisers.

For daily updates go to www.gumball3000.com, and catch highlights of the action on the Gumball 3000 YouTube Channel, pumamotorsport.com, monsterenergy.com, myincipio.com, betsafe.com, nixonnow.com and if you live on route then stop whatever you’re doing, get out of the house and come along to see your favourite stars and cars roll into a city near you.

The first Gumball 3000 took place in April 1999, when founder Maximillion Cooper invited 50 friends to take part in a 3000-mile party around Europe to bring together the music, film, fashion and sport industries. Ten years later, and things have certainly grown, with crowds of over million people attending the rally last time in Europe, and a televised and online audience that reached over 60 million in over 100 countries.

Gumball 3000 consistently hits the headlines as ‘Cool Britannia’s’ most unique addition to pop culture, described by Vanity Fair Magazine as ‘the most rock ‘n’ roll car rally ever staged’ and famed for its exploits and celebrity participation. The event annually attracts stars including Oscar-winning star of the Pianist Adrien Brody, Jackass’ Johnny Knoxville, Bam Margera and Ryan Dunn, David Hasselhoff, Hugh Hefner, supermodels Jodie Kidd, Caprice and Tyson Beckford, Kill Bill’s Daryl Hannah, action sports legends Tony Hawk, Matt Hoffman, Carey Hart, and rock stars including Snoop Dogg, Travis Barker, Jamiroquai and Xzibit!

Incorporating a new 3000 mile route each year, the attraction of the Gumball 3000 transcends social barriers, appealing to the adventurer in everyone, regardless of status or wealth; combining grease, glamour and guts in equal measures, stretching the experiences of travel and entertainment – just that bit further. Over the past 10 years Gumball 3000 has been hosted by Kings and Presidents, partied with Snoop Dogg, appeared on the Jay Leno Show, raised awareness for testicular cancer, chartered the worlds 3 largest aircrafts, created untold amounts of ‘Jackass’ fuelled mayhem, hung out at Hugh Hefner’s, and most recently has been invited to work with the United Nations, all through the language of the motor car.

Go to www.gumball3000.com for the latest news, reviews, videos, apparel, art, blogs, street culture and everything automotive for the Gumball generation.

Press Contact: For further information please contact Taylor Herring PR (+44) 208 206 5151

Bare Your Wardrobe for Charity

March 18th, 2010

LONDON, Thursday 18th March 2010: The UK’s biggest charity Cancer Research UK has partnered with brands-for-less retailers TK Maxx and HomeSense for a fourth year to launch the UK’s longest running charity collection partnership to raise valuable funds for the treatment and cure of childhood cancers.

giveupclothesforgoodLaunched in 2004 and referred to previously as GiveGet, the 2010 campaign is called Give Up Clothes for Good and is calling upon the nation to strip their wardrobes bare for the biggest clothing and homeware collection ever. Supported by celebrities and shoppers across the country, the campaign has already raised a staggering £3.2 million worth of donations to help beat children’s cancer and aims to raise over £6 million for groundbreaking research by the end of 2010.

Give up Clothes for Good runs from 5th-25th April with special donation bags available free in TK Maxx and HomeSense stores from late March. However, all bags are welcome – from bin bags to supersize carrier bags.

So hang on to unwanted gifts, strip your wardrobes as bare as you dare and drop in your unwanted, quality clothing and household items to any TK Maxx or HomeSense store between 5th and 25th April. Each bag donated could be worth up to £30. For more details on how to support the campaign, please visit www.tkmaxx.com.

For media information please contact: Taylor Herring PR 0208 206 5151

Paddy Power Unveils World’s Largest Billboard

March 17th, 2010

Cheltenham, UK: Bookmaker Paddy Power appear to have won the PR battle of the bookies of Cheltenham Festival with a mega billboard.

The colossal Paddy Power sign is claimed to be 270ft long eclipsing the previous world record holder which stood at 160ft long and also dwarfs the iconic Hollywood sign in Los Angeles.

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It also, controversially stands smack bang in the middle of one of Cheltenham’s most iconic beauty spots – Cleeve Hill.

The world’s largest free standing ad board in the world – is causing quite a stir during the race meeting. The planning department at Tewkesbury Borough Council is investigating whether it contravenes advertising rules.

A spokesperson for Paddy Power said: “Cheltenham is the biggest and the best race meeting in the world so we wanted to build a monument to reflect and celebrate that.”

Source: This Is Gloucestershire

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

The Lady and The Revamp

March 16th, 2010

9pm, Thursday 18th March, on Channel 4

Once the Grazia of its day, The Lady was a highly respected and influential magazine featuring on its pages anything from the correct length of hem for a Sunday Service to a cure for baldness.

But 125 years later and The Lady is in need of a new lease of life and the Budworth family who own the magazine are digging into their own pockets to keep it alive.

The Lady

Cutting Edge follows the magazine’s new Editor, journalist, novelist and sister of the London Mayor, Rachel Johnson, as she faces one of the toughest jobs in her career and tries to turn around the fate of this longest standing women’s weekly.

Ben Budworth, the great grandson of the magazines founder, Thomas Gibson Bowles, has taken a calculated risk in appointing Rachel to the post – by her own admission she has not worked in an office for the past thirteen years and is more used to managing her family than an editorial team.

Rachel believes The Lady could be the antidote to the knicker-flashing celebrity magazines that currently fly off newsagent’s shelves:  “Currently The Lady languishes on the shelf next to Chat magazine and Woman’s Weekly and I want it to hold pride of place with the best weeklies in the world.” But Rachel has never edited a magazine before and turning around a weekly is no easy task.

On top of the pressure to build circulation Rachel is taking-over the long established workforce and 26,000 loyal readers who don’t take kindly to the smallest of changes to their beloved magazine: contending with both will test Rachel Johnson’s seemingly indefatigable resolve to the core.

Win a subscription to The Lady.

Press Enquiries: Taylor Herring PR 0208 206 5151

Genius Experiential Stunt from Heineken

March 16th, 2010

Italy: Heineken enrolled university professors, girlfriends and several bosses to convince hundreds of football loving students, boyfriends and employees to go to a classical music and poetry recital and miss one of the biggest games in months – Real Madrid vs AC Milan.

All of them couldn’t say no and were roped into the concert.

Here’s what happened.

love it!

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

The Baby Raffle

March 16th, 2010

LONDON, UK: Controversy is raging around a London clinic’s “raffle” of a human egg to promote a new service that will get around British fertility laws. Doctors offering a human egg as first prize were last night accused of commercialising the miracle of life.

medical pr stunt

One woman will win the chance to select their ideal donor egg based on its mother’s profession, ethnic background, hair colour, qualifications and upbringing.

As part of the free IVF cycle and egg prize – worth an estimated £13,000 – the winner will also be able to view childhood pictures of potential donors before choosing one.

Critics have condemned the contest, intended to promote an international IVF scheme, as a ‘deplorable’ commercial venture.

Source: Daily Mirror, Daily Mail,

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]


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