Taylor Herring

Shoppers Are Climbing The Walls At North Face

On October 14th, 2014 James wrote on the subject of Stunt Of The Day.

Unsuspecting customers at this pop-up North Face store in Korea are forced to grab on to climbing walls when the floor disappears beneath them.

Then, a tempting North Face jacket descends from the ceiling , just out of their reach, and a 30-second timer appears.

Totally freaked out, they are given a choice.

via Ad Week

Forget Street View – Google has now launched ‘Desert View’.

On October 9th, 2014 James wrote on the subject of Stunt Of The Day.

Google sends a camera-equipped camel across the desert – the first time the firm has used an animal to capture Street View images – reports Sky News.

A 10-year-old camel called Raffia was equipped with Google’s Street View cameras to create panoramic shots of the desert around the Liwa Oasis in Abu Dhabi.

It is the first time the company has used an animal to capture images, but Google said it was the “most authentic” way of taking the photographs.


Middle East spokesman Joyce Baz said: “With every environment and every location, we try to customise the capture and how we do it for that part of the environment.


“In the case of Liwa we fashioned it in a way so that it goes on a camel so that it can capture imagery in the best, most authentic and least damaging way.”

The Apprentice Returns

On October 7th, 2014 James wrote on the subject of Celebrity PR,Television PR,The Apprentice.

The Apprentice returns on Tuesday 14th October 2014 at 9pm on BBC One and BBC One HD for a tenth series, as Lord Sugar and his advisors, Nick Hewer and Karren Brady, put a new group of candidates through the toughest business test going – with a twist right from the start.

Upping the ante this year, Lord Sugar will be testing the business know-how of not 16 but 20 potential business partners in the battle for his investment. Viewers will be treated to a double dose of boardroom drama in the first week as the second episode airs on Wednesday 15th October, with the series then continuing on Wednesdays at 9pm on BBC One.


Over 12 weeks, the 20 candidates must compete to stay out of the firing line in a bid to win the £250,000 investment from Lord Sugar by proving their skills in sales, creativity, leadership, strategy and business insight in a series of testing tasks.

They all think they have what it takes, but only one candidate can win the final battle for boardroom supremacy.

This year’s budding business partners come from a diverse range of careers and backgrounds; from law and social care to marketing and management, and from fitness and fashion to accountancy and technology.


Standing L-R: Solomon Akhtar, Roisin Hogan, Chiles Cartwright, Jemma Bird, EllaJade Bitton, Scott McCulloch, Nurun Ahmed, Mark Wright, Lindsay Booth, Bianca Miller, Sarah Dales, Pamela Uddin, Lauren Riley, Sanjay Sood-Smith, Katie Bulmer-Cooke

Seated Front L-R: Daniel Lassman, Felipe Alviar-Baquero, Robert Goodwin, James Hill, Steven Ugoalah

Lord Sugar is once again joined by his trusted advisors Nick and Karren, who are on hand to observe the candidates throughout each task and report back on the successes and failures that they have seen.

When Lord Sugar welcomes the candidates to the boardroom for the first time, he starts by revealing the key difference to this year’s process: “Now, this is the tenth year that we have been in this boardroom, and so on this special occasion I’m going to start things off a little bit differently. What I’ve decided to do is to kick off with 20 candidates, 10 boys and 10 girls. That’s the good news. Here’s possibly not such good news. The process will still last 12 weeks. That means that on certain occasions I may decide to dispose of more than one candidate at a time. Be prepared.” With more candidates being given the opportunity to compete for his investment, he then offers a few words of advice about the prize they are all striving for: “This deal is all about getting a £250,000 injection into a company that both of us will own on a 50:50 basis. I won’t be working, you will be working. I will be advising and mentoring.”

Lord Sugar kicks off the series by splitting the candidates into two teams – girls vs boys. He challenges them to sell products which have all appeared in the first task of the last nine series including sausages, flowers, coffee and fruit.  They are also given cash with which to add value to the products and can choose whether to sell the items directly to the public or in bulk to trade.

With the aim of making as much money as possible, they must strategize carefully and plan their selling time wisely. But will the candidates prove they can better the last nine years of selling in this supersized sales task? As the series progresses the candidates will be put through their paces in a variety of challenging tasks.

These include designing an innovative wearable technology product, creating an online video channel, running package coach tours, securing and fulfilling orders for a home fragrance range, manufacturing and selling a new board game and launching their own soft drinks brand. Each task will, as always, be followed by a showdown in the boardroom.

Which candidates will prove cut-throat competitors and who will play it safe?  When the losing team returns to face Lord Sugar, who will find their mistakes have led them to hear the infamous words ‘You’re Fired!’?

The ever-popular companion show The Apprentice: You’re Fired! will also return to air on BBC Two immediately after the main programme.  Host Dara O Briain will reflect on the fired candidate’s time on the series, delving into their best moments and toughest times, as they are quizzed by a panel of business experts and celebrity fans.

Before the tenth series kicks off, fans can also relive their favourite moments of the past decade with Ten Years of The Apprentice, airing 13th October on BBC One.  Narrated by Matt Edmondson, it will take a sideways glance at the last decade of Britain’s best-loved business show.

With the help of Nick, Karren and Lord Sugar himself, we’ll take an irreverent rummage through the boardroom store cupboard and reminisce over moments which had viewers shouting at their televisions or high-fiving in celebration the first time round; from the quest for a kosher chicken in Marrakesh to Series Nine’s infamous ‘abdication’. The official Apprentice website – www.bbc.co.uk/apprentice - will host candidate biographies and audition tapes, as well as information about the series and preview clips of upcoming episodes.

You can also catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice and #theapprentice) and Facebook (facebook.com/BBCApprentice) channels.

The Apprentice is a Boundless production for BBC One. Cate Hall and Francesca Maudslay are the Executive Producers; Stephen Day is the Series Editor and Jo Wallace is the Commissioning Editor for the BBC.

Press Information: Contact Taylor Herring PR    

Artist creates giant portrait of Jack Bauer using 1500 London post cards

On October 6th, 2014 James wrote on the subject of Consumer PR,creative publicity,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Viral Video PR.

LONDON, Monday 6th October 2014: A giant canvas of Kiefer Sutherland’s character Jack Bauer, from the critically-acclaimed and Emmy Award winning drama 24 has been installed in Borough Market in central London.


The mosaic portrait was created using 1,485 London post cards on a 24 metre square canvas, standing 6 metres high by 4 metres wide.

The artwork was produced in 24 hours using 24 different types of London post cards, to mark the launch of the Blu-ray and DVD release of 24: Live Another Day, out today.


The mosaic features an array of London post cards using iconic images of the City including Big Ben, Beefeaters, The Ritz, London Eye and Black Taxis.

Positioned in Borough Market – a filming location used in 24: Live Another Day - Surrey based multi-media artist Quentin Devine was challenged by Twentieth Century Fox Home Entertainment to create the artwork in just 24 hours, meaning one post card had to be laid on the canvas every minute to meet the deadline.

11 resize

Quentin Devine who devised the giant artwork comments: “Creating a giant Jack Bauer portrait on a 24 metre squared canvas, in 24 hours, using just 24 different types of London post cards, sounds like a challenge fit for the man himself! Just like Jack I had to meticulously plan my strategy, sticking one post card down to the giant 24 metre square canvas every minute, before time ran out. I certainly felt the pressure as the clock was ticking but luckily for me the fate of the World wasn’t resting in my hands. Seeing the final artwork being installed in Borough Market is the perfect homage to the new series 24: Live Another Day. ”

Set in London, 24: Live Another Day sees Kiefer Sutherland return as the infamous hero Jack Bauer, delivering more explosive action than viewers could have hoped for. Exiled in London for four years, former Counter Terrorist Unit agent Jack Bauer (Sutherland) must spring into action to try to save U.S. President James Heller (William Devane).

24: Live Another Day arrives on Blu-ray and DVD on 6th October from Twentieth Century Fox Home Entertainment.

Police Porsche Hits The Street Of Sydney

On October 3rd, 2014 admin wrote on the subject of Stunt Of The Day.

Sydney Police hope their new Porsche cop car will break down community barriers – reports DailyTelegraph.au.


This Porsche 911 Carrera takes just 4.3 seconds to hit 100km/h — enough to reel in most crooks. But police say the blue-and-white supercar won’t be used as a pursuit weapon.


Instead, its role is to help police engage with the community, especially the young.

“It’s about people talking to police on a positive note,” said a police spokesperson, “When officers are out and about in the car, people are constantly snapping photos…..we think time spent by police talking to people in the community is valuable.”

The car was donated by a local dealership.

Thug Kitchen Cookbook [Trailer]

On September 27th, 2014 James wrote on the subject of Stunt Of The Day.

A healthy eating cookbook from the States launches with a delightfully sweary promo video.

If you’re not familiar with Thug Kitchen – the website features clean, simple foods, with risqué recipes. (The site’s motto is “Eat like you give a fuck.”)

The ad for the new book bluntly flogs the benefits of the book. Side effects may include “feeling better,” “looking fly as fuck,” and “saving some goddamn money.”

Nigel Farage Swings For Europe with Paddy Power

On September 26th, 2014 admin wrote on the subject of Stunt Of The Day.

SCOTLAND: In an unexpected turn, notorious Eurosceptic Nigel Farage has joined forces with Paddy Power to back Team Europe (in the Ryder Cup that is).

To show his allegiance, Farage has filmed a mock party political broadcast urging the boys to ‘show those flag-waving Yanks what us Europeans are really made of.’


With Ryder Cup fever primed to hit Europe with a bang this weekend, Farage has released a rallying cry of support for Team Europe who will be teeing off against Team U S of A, at Gleneagles today.

Nigel Farage said, “I’m not the greatest fan of an ever closer union inside Europe, but when it comes to the Ryder Cup we’re better together. I’m urging all my fellow Europeans to get behind Team Europe and send Uncle Sam packing.”

A spokesperson for Paddy Power said “We don’t take sides when it comes to politics but we certainly do when it comes to the Ryder Cup. And when Nigel is coming out for Europe you know the whole continent is behind the team.”

Greggs Test Hot Dogs On New Yorkers

On September 26th, 2014 admin wrote on the subject of Stunt Of The Day.

NEW YORK: ‘To mark the launch its new hot dog, Greggs went to the spiritual home of the snack, New York, to see what the city’s notoriously picky residents thought of the bakery chain’s new product’ – reports Marketing.

New York is home of the hot dog – so a Tyneside version was always going to be hard to swallow – writes Chronicle Live.

‘But the newest addition to Greggs’ range went down a storm in the Big Apple.’


Greggs set up a pop-up street stall and and handed out hot dogs to New Yorkers in the ultimate taste test.


“My name is Lou, I’m a native New Yorker and I approve of this hot dog,” said one resident during the YouTube film.

Malcolm Copland, commercial director of Greggs, said: “Our product development team have been working hard to perfect the hot dog recipe. To ensure the product was 100% authentic we decided to give it the ultimate test by giving street food loving New Yorkers, who know their hot dogs better than anyone, the opportunity to be the first to taste test them. The feedback was outstanding, New Yorkers seem to love our version of the iconic on-the-go snack and we can’t wait for the UK public to have their first taste too.”

‘After a day of tasting from a limited edition Greggs street food cart in Manhattan, Greggs’ hot dog was given the New York seal of approval, paving the way for it to be sold in nearly 1,700 Greggs shops across the UK’ – writes Retail Times.

whistl Posties On Wheels Take To The Streets

On September 15th, 2014 James wrote on the subject of b2b creative PR,brand PR,Consumer PR,creative publicity,Cycling PR,Digital PR,Environmental PR,Online PR,PR Stunt,Publicity Stunts,Regional PR.

Delivery company trials futuristic AirWheel unicycle in cities across UK

London, Monday 15th September 2014: The delivery company whistl (formerly known as TNT Post) has begun trialling deliveries using the revolutionary new AirWheel in cities across Britain.

whistl London 5

Specially selected Posties are being trained to operate the eco-friendly AirWheel, with the aim of providing a speedier and more efficient service to customers by utilising the AirWheel’s nifty capabilities and ability to go wherever pedestrians do.

Posties from whistl took to the streets of London, Manchester, Liverpool and Birmingham today creating a stir amongst onlookers.

whistl Birmingham 1

whistl has released a video showing the futuristic personal transportation device in action during trials across these cities. The launch coincides with the major re-brand of the delivery firm TNT Post.

Nick Wells, CEO of whistl, said: ‘We’ve got a long track record of innovation in the UK postal sector and this radical new delivery device grabbed our attention. Our team have had fun getting to grips with the gadget and it’s gone down well with customers too. We are committed to ongoing efficiency and if the trial proves successful then the AirWheel will be adopted by whistl Posties across the UK.’


A self-balancing rechargeable electric unicycle, the AirWheel Q3 model has a 20 mile range and a top speed of 12mph – perfect for speedy deliveries through urban areas.


The eco device ‘self-charges’ when going downhill, and can legally go wherever pedestrians go – from parks to pavements and even across sand and dirt tracks.

The AirWheel is steered via an internal gyro-stabiliser with riders leaning forward or back to control speed.

Sam Parham, the founder of TheAirWheel.com – the exclusive UK distributors of the product, said: ‘We were delighted when whistl approached us about trialling the Q3 – the AirWheel has so much potential for use in many diverse situations and couldn’t be better suited to urban deliveries.”

Press Contact: Taylor Herring +44 208 206 5151

Full set of pictures here



Spandau Ballet strike Gold with a PRS for Music Heritage Award

On September 10th, 2014 James wrote on the subject of Event PR,Music PR.

London, Wednesday 10th September: PRS for Music today presented one of Britain’s most loved and successful groups Spandau Ballet with a Heritage Award at the site of their first gig, The Blitz Club, in the heart of London’s West End.


Spandau Ballet performed their first live show at The Blitz Club on London’s Great Queen Street, on 5th December 1979. The band made such an impact during this landmark gig that they were offered a recording deal on the spot with Island Records, by its legendary founder Chris Blackwell.

Spandau Ballet 3

In its heyday, the venue was the spiritual home of the “Blitz Kids,” a stylish, creative in-crowd of young Londoners spearheaded by Steve Strange and the innovative DJ skills of Rusty Egan who changed the musical landscape of London’s club land.

The Blitz Kids included the likes of Stephen Jones, John Galliano, Sade, Marilyn and Boy George.  In the audience that night alongside the Blitz regulars were Siouxsie Sioux and Billy Idol. The club was undoubtedly the home of the New Romantic movement and as it was located between two art colleges (St Martin’s School and Central School) it became a hotbed of the scene characterised by outrageous clothing and subversive behaviour. It was the birthplace of many acts beside Spandau Ballet, including the likes of Culture Club and Visage.

The PRS for Music Heritage Award plaque was officially unveiled in front of special guests by Spandau Ballet at the site of the former Blitz Club on London’s Great Queen Street

Gary Kemp said: ‘We are honoured to have received this award from PRS for Music. The Blitz was an incredible melting pot of music, fashion and creativity. It’s not just Spandau Ballet that owe our career to that place at that moment in time. Musical icons such as Chris Blackwell and David Bowie all came to The Blitz to check out what was going on, the place was that important.’

Rusty Egan said: ‘The Blitz Club DJ playlist inspired a generation to embrace electronic synth based music. Spandau Ballet spearheaded the importance of style and music as one.’

Guy Fletcher OBE, PRS Chair said: ‘It is an honour to present Spandau Ballet with the PRS for Music heritage award today, at what was truly their birthplace. The Blitz Club was the beating heart of the New Romantics movement that propelled some of British music’s most successful artists to stardom. Spandau Ballet are currently riding a fresh wave with the release of their new album and film, and it’s very fitting that we should bring it all back to where it began today – what a story.’

Shortly after the Blitz gig, school friends Gary Kemp, Steve Norman John Keeble, Tony Hadley and Martin Kemp signed their own label deal with Chrysalis and enjoyed immediate success, with their debut single To Cut a Long Story Short reaching the top 5 in 1980.

What followed was a string of 23 international hit singles and 25 million album sales. They reached superstar status as one of the most successful British bands of the 80s around the world in 1983 with the release of their third album True.

Its title track and second single Gold became massive hits all around the world.

The band reformed in 2009 to mass critical acclaim, touring the world to sell-out audiences and have recently recorded some new tracks to appear on a new Best Of album, Spandau Ballet – The Story.

There is also a soundtrack album to their documentary feature film, Soul Boys of the Western World, released at the end of this month.

The PRS for Music Heritage Award was established in 2009 to recognise important live music venues where artists launched their careers. Previous recipients include Elton John, Blur, Soul II Soul, Faithless and Queen.

Press Contact Taylor Herring +44 208 206 5151

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