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THE FACE OF MODERN TECHNOLOGY

Posted on April 15th, 2015 in Consumer Electronics PR,Consumer PR,creative publicity,Online PR,Taylor Herring News,Taylor Herring PR,Technology PR.

ACCLAIMED BODY ARTIST HIKARU CHO PARTNERS WITH SAMSUNG GALAXY S6 and S6 EDGE TO CREATE INCREDIBLE NEW ARTWORK

  • Technology used as inspiration for amazing new artwork by acclaimed Tokyo-based body-artist Hikaru Cho
  • Samsung commissioned the project to celebrate the launch of their new phones: Galaxy S6 and S6 edge
  • Designs represent different features of the phones including its wireless charging capabilities, super-fast charging, swipe functions and filters

Samsung have teamed up with the acclaimed Tokyo-based artist Hikaru Cho to create a series of new images inspired by their new phones, the Galaxy S6 and S6 edge. The surreal artwork depicts the British attitude towards self-editing as well as advances in communications technology and design.

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Hikaru Cho became an internet sensation in 2014 for her ‘hyper-real’ body art, which has featured widely in both British and international media from the Daily Telegraph to the Japan Times. By painting directly onto the body using acrylic based paint, the Chinese born artist creates 3-D effect optical illusions with each of her designs. And at only 22 years old, Hikaru has not only achieved international acclaim for her unusual works, but has done all this whilst still a student at Musashino Art University.

Hikaru Cho – Samsung Galaxy S6 Body Art Project from Taylor Herring on Vimeo.

Her 6 new designs represent different features the phones offer such as wireless charging capabilities and super fast charging (10 minutes charging = up to 4 hours battery life). The work also includes designs that nod to the modern fashion of filtering photos, as well as the physical design of the Galaxy S6 edge, which features a three-sided display. Her final designs include ‘Filter Face’, ‘Wireless Charging’, ‘Super fast Charging’, ‘Swipe’ ‘Flat Face’ and ‘Edge’.

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Design 1: Wireless Charging

Hikaru says “I wanted to show the way that technology has become so integral to modern life. This design was inspired by the Galaxy S6’s wireless charging capabilities”

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Design 2: Super fast charging

Hikaru says “This design was inspired by the super fast charge that the phones offer. I liked the idea of it looking like the model herself was being recharged.”

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Design 3: Flat Face

Hikaru says “I also created 2 designs that were inspired by the look of the phones themselves. The thin, sleek design of the Galaxy S6 inspired my ‘Flat Face’ artwork”

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Design 4: Edge Face

Hikaru says “I created this look because the Galaxy S6 edge has a curved screen which displays information along the sides of the phone. I wanted to translate that onto the model’s face by moving her features round to the side.”

With the modern trend shifting towards editing photographs, Hikaru also incorporated a design that reflected our increasing use of filters.

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Design 5: Filter Face

Hikaru says “To achieve the look, I painted half of the model’s face grey, adding contouring to highlight her features so as to mimic the aesthetic of a real black and white photograph. The model was dressed with a half-head grey wig and a grey contact lens.”

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Design 6: Swipe

Hikaru used her own face as a canvas to depict the final design. Showing her incredible skill, she used a mirror to paint copies of her own eyes further down her cheeks, representing the swiping motion used on modern phones.

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Ines Van Gennip, Marketing Director of IT & Mobile, Samsung UK and Ireland says “It was incredible working with such an innovative artist. It was interesting to see how she interpreted our designs as well as using the phones’ capabilities for further inspiration. With the ever evolving nature of technology, it seems fitting that we work with an artist who is so ground breaking with her work, as well as maintaining a personal element through her use of the body as a canvas. Essentially it reflects what we try to achieve as a company; bringing great advances to personal technology.

SPECIAL DELIVERY – GIANT TEDDY BEARS FIT FOR A KING (OR QUEEN)!

Posted on April 7th, 2015 in Betting Brands,Consumer PR,creative publicity,PR Stunt,PR Stunts,Publicity Stunts,Taylor Herring PR.

  • Two 10 foot high giant teddy bears delivered to Prince William and the Duchess of Cambridge
  • Bears tour the Capital to celebrate the imminent birth of the royal baby
  • Furry duo visit Buckingham Palace, Kensington Palace, The Houses of Parliament and St. Mary’s Hospital
  • William Hill offering odds on a boy (evens) and a girl (8/11) with James (14/1) and Alice (2/1) leading the names

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Two giant 3 metre high royal teddy bears have been created to celebrate the forthcoming royal birth.

Commuters and tourists in the Capital were left stunned as the 10ft furry duo were spotted touring London, visiting landmarks including Buckingham Palace and The Houses of Parliament. The bears, one boy and one girl, each sported a crown and tiara respectively, and bore the odds on whether Prince George would be welcoming a younger brother (evens) or sister (8/11) to the House of Windsor.

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Britain’s biggest bookmaker, William Hill created the bears to celebrate the arrival of the second royal baby. The giant bears, which measure almost 5 metres tall when standing, were made from fur and cotton and took a team of sculptors and fabricators over two months to design, stuff and sew.

Aside from the sex of the new royal, the baby’s name is the subject of much conversation and William Hill have slashed the odds to 14/1 from 2/1 for the baby to be named Alice if it’s a girl and 14/1 for a boy named James.

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TOP 5 GIRL NAMES
1. ALICE – 2/1
2. ELIZABETH – 9/2
3. CHARLOTTE – 11/2
4. VICTORIA – 12/1
5. ALEXANDRA – 14/1

TOP 5 BOY NAMES
1. JAMES – 14/1
2. ARTHUR – 20/1
3. HENRY – 20/1
4. ALEXANDER – 25/1
5. PHILLIP – 25/1

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William Hill spokesperson Rupert Adams comments: “We wanted to do something spectacular to show our excitement for the latest addition to the royal family. Royal baby fever has gripped the nation and punters are buzzing to find out whether it is a boy or a girl. The smart money is on a baby girl by the name of Alice born on the same day as her great-grandmother Queen Elizabeth – April 21st.

These giant teddy bears should catch the eye of William, Kate and baby George as well as the customers who can now find out the latest odds on everything from the baby’s name to its weight.”

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The enormous cuddly creations arrived at Buckingham Palace before heading on to the Houses of Parliament, and Kensington Palace. The final destination on the procession was St Mary’s hospital where the new royal baby will eventually be welcomed into the world.

The bookmakers are offering the bears as a present to Prince William and the Duchess of Cambridge, as the perfect first teddies for their new arrival.

THUNDERBIRDS ARE GO…on the Thames!

Posted on April 2nd, 2015 in creative publicity,PR Stunt,PR Stunts,Publicity Stunts,Taylor Herring News,Television PR.

  • Thunderbird 4 spotted on the River Thames
  • The stunt marks the launch of the new ITV series Thunderbirds Are Go
  • Iconic series is back after 50 Years

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Thunderbird 4, the submersible underwater rescue vehicle from the TV series Thunderbirds Are Go, was spotted cruising down the River Thames today.

Onlookers were left stunned as the famous bright yellow water vessel journeyed its way through the City of London. The model, measuring 15ft and made from fibre-glass, took a team of TV prop builders over six weeks to design, construct and paint.

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Thunderbird 4 took its maiden voyage on the River Thames this morning to mark the launch of the new series Thunderbirds Are Go airing on ITV on Saturday April 4th at 5pm for a special double episode, before returning to a regular 8am slot on ITV and CITV.

The underwater cruiser departed from East London and made its way up the Thames passing iconic landmarks including Tower Bridge and the Houses of Parliament, en route to Tracy Island.

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The rescue vehicle, usually delivered to the danger zone by Thunderbird 2 and piloted by aquanaut Gordon Tracy, was winched into the river in the Docklands in the early hours of the morning.

Adrian Last, EVP, Director of ITV Studios Marketing, said: “Thunderbirds is a classic British show, so we wanted to celebrate the launch of the new series Thunderbirds Are Go on ITV by building one of the iconic vehicles and surprising commuters on their way to work.

Seeing Thunderbird 4 cruising down the River Thames brings back a feeling of nostalgia for those that remember the show from 50 years ago and puts a smile on the face of the young.

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Londoners shouldn’t be worried though as Thunderbird 4 wasn’t out on a rescue mission today – it’s just battling the choppy waters of the Thames.”

Featuring the world’s most famous family of heroes, International Rescue, Thunderbirds are Go will blast the five brave Tracy brothers back on to television screens piloting their incredible vehicles into impossible rescues across the globe.

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The new series will feature a cast including Rosamund Pike, Thomas Brodie-Sangster, Rasmus Hardiker, David Menkin, Kayvan Novak, Angel Coulby and David Graham reprising his role as Aloysius ‘Nosey’ Parker. This re-invention of Gerry and Sylvia Anderson’s iconic series has been produced using a unique mix of CGI animation and live-action model sets.

A special double episode of Thunderbirds are Go is airing on ITV on April 4th at 5pm before returning to a regular 8am slot on ITV and CITV.

Thunderbirds Are Go…on the Thames! from Taylor Herring on Vimeo.