Taylor Herring

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Maasai people of East Africa and the nomads of Mongolia experience VR for the first time

Posted on December 20th, 2016 in Consumer Electronics PR.

This Christmas, two remote communities on opposite sides of the planet were given an incredible experience through the power of next generation virtual reality technology.

The nomadic herders of Mongolia and the Maasai people of East Africa were given a series of amazing experiences, the likes of which they had never seen before.

Samsung travelled to a Maasai village in Kenya and a remote nomadic family in Mongolia with Samsung Gear VR technology to show the indigenous people incredible content from around the world, including; surfing in Hawaii, paragliding across the Brazilian coast, skydiving in Dubai, extreme Kayaking, swimming in the Great Barrier Reef, skiing across the French Alps, riding the tallest rollercoasters in the world and experiencing what life is like in busy cityscapes.

The way of life of the Maasai people in the Great Rift Valley and the nomads of Mongolia has remained unchanged for thousands of years and they were blown away by the experience.

A camera crew captured reactions as they watched the content and documented their emotional responses. The production team also created incredible 360 VR content on location in Africa and Mongolia, using the Samsung Gear 360 camera, which is available to view on the Samsung YouTube channel.

Conor Pierce, Vice President of IT & Mobile for Samsung UK and Ireland, said, “Gear VR opens up a world of possibilities and has the potential to instantly transport you to new worlds and environments. We wanted to bring that transformative experience to two of the most remote communities in the world. The reactions from the nomadic herders of Mongolia and the Maasai people of East Africa have been amazing to watch and it is incredible to hear their feedback.”

The production crew who filmed the content flew out to Mongolia and battled temperatures of -30 degrees celsius.

The team then continued their travels to the blistering heat of Kenya to visit the legendary Maasai warriors, who honoured their presence with a traditional welcome dance.

Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings festive spirit to London

Posted on December 14th, 2016 in Consumer PR.

Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo.

Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a twist.

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Whatever your favourite tipple, there’s no excuse not to be stocked up with festive spirits after Diageo, makers of Christmas favourites including Baileys, launched a new home delivery service in partnership with Deliveroo.

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To celebrate its launch, some lucky Londoners who buy their drinks via the new home delivery service this week will have their order accompanied by a beatboxing seasonal singalong from thebar.com’s Christmas carol singers.

You’ve never bought a bottle quite like it…

thebar.com aims to takes the stress out of shopping for your favourite drinks, from stocking your cupboard for Christmas Day to buying a bottle to take to a house party, or even leaving a little something out for Santa Claus on Christmas Eve.

Orders made via the Deliveroo app or online will be subject to standard Deliveroo delivery times.

Fancy a glass of Baileys for a post shopping treat? Hosting Christmas drinks and need some extra festive spirits for the perfect Gordon’s & Tonic? Or simply forgotten a gift for the house party; swipe to order a last-minute Smirnoff delivery. thebar.com’s new offering, which will mean no Christmas occasion ever has to fall short of alcohol again.

Diageo brands including Smirnoff, Gordon’s, Captain Morgan, Johnnie Walker and Baileys will be available to order by searching thebar.com on the Deliveroo app and website in select areas.

 

Follow the conversation at @thebar_GB #FestiveSpirits #LetsCocktail

 

 

Dave’s Best Jokes from Edinburgh Fringe 2016

Posted on August 23rd, 2016 in Awards PR,Celebrity PR,Comedy PR,Event PR,Television Industry PR.

Edinburgh, 23rd August 2016: Award-winning entertainment channel Dave has announced the winner of the ninth annual award for Dave’s Funniest Joke of the Fringe.

In a brand new show for the Edinburgh Fringe Festival, West Bromwich-based comic Masai Graham produced the joke which 27% of the respondents voted their funniest joke of the Fringe; ‘My dad suggested I register for a donor card, he’s a man after my own heart.’

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The announcement is the ninth year for the coveted award whose previous winners include Tim Vine, Rob Auton, Stewart Francis, Zoe Lyons and Nick Helm.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.  They scoured venues at the world-famous Edinburgh Festival Fringe over a week-long period to nominate their five favourite jokes. The shortlisted gags were then put to 2,000 Brits, with no reference to the comedians who told them, who then voted for the jokes they found the funniest.

Dave’s Top 15 Funniest Jokes from the Fringe Festival 2016

 “My dad has suggested that I register for a donor card.  He’s a man after my own heart.” – Masai Graham– 27%

“Why is it old people say “there’s no place like home”, yet when you put them in one…” – Stuart Mitchell – 25%

“I’ve been happily married for four years – out of a total of 10.” – Mark Watson – 21%

“Apparently 1 in 3 Britons are conceived in an IKEA bed which is mad because those places are really well lit.” – Mark Smith – 21%

“I went to a pub quiz in Liverpool, had a few drinks so wasn’t much use.  Just for a laugh I wrote The Beatles or Steven Gerrard for every answer… came second.” – Will Duggan – 20%

“Brexit is a terrible name, sounds like cereal you eat when you are constipated.” – Tiff Stevenson – 20%

“I often confuse Americans and Canadians.  By using long words.” – Gary Delaney – 18%

“Why is Henry’s wife covered in tooth marks?  Because he’s Tudor.” – Adele Cliff – 16%

“Don’t you hate it when people assume you’re rich because you sound posh and went to private school and have loads of money?” – Annie McGrath – 15%

“Is it possible to mistake schizophrenia for telepathy, I hear you ask.” – Jordan Brookes – 15%

“Hilary Clinton has shown that any woman can be President, as long as your husband did it first.” – Michelle Wolf – 15%

“I spotted a marmite van on the motorway. It was heading yeastbound.” – Roger Swift – 14%

“Back in the day, Instagram just meant a really efficient drug dealer.” – Arthur Smith – 13%

“I’ll tell you what’s unnatural in the eyes of God. Contact lenses.” – Zoe Lyons – 13%

“Elton John hates ordering Chinese food. Soya seems to be the hardest word.” – Phil Nicol – 12%

 On being awarded the top spot, Masai Graham, self-proclaimed “General Punochet”, said I’m proud and honoured to win Joke of the Fringe. The funny thing is that it was Dave’s Joke of The Fringe that inspired me to become a comic. I remember picking up the paper years ago, reading the top 10 gags and wondering if I could write a decent one myself, so it feels fantastic to have actually won!”

In order to compile the shortlist, each of the judges sat through an average of 60 different comedy performances and sifted through more than 3,600 minutes of material. This meant they each had a potential pool of around 7,200* different jokes to choose from.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe whilst shining a spotlight on the individual jokes, not just the performances. In fact, so as to ensure the jokes are ranked fairly, the comedian’s name or show are not revealed during the voting process – it is purely down to the jokes themselves.

Steve North, General Manager of Dave commented: “The Fringe is renowned for being the best place to spot new and emerging comedy talent, and although there are some returning contenders in our top 10 this year, there is a high volume of new talent which is very exciting to see.”

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city. Starting in 1947, it was seen as a post-war initiative to reunite Europe through culture, and was so successful that it inspired more performers than there was room for.

2016 marks the ninth year of Dave’s Funniest Joke of the Fringe. You can also follow Dave on Twitter at @join_dave and Facebook at facebook.com/davewittybanter.