Taylor Herring

London’s Greatest Horse Race. Call For Entries!

On November 4th, 2014 James wrote on the subject of Charity PR,Event PR.

LONDON; Tuesday 4th November 2014: The annual London Pantomime Horse Race in December is one of the capital’s most unmissable and unique Christmas charity events.

On Sunday 14th December over 40 Panto horses (not to mention the odd cow and zebra) will take part in fantastically silly, fun-packed comedy race through the streets of Greenwich, all in the name of raising money for Demelza Children’s Hospice.

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2014 will the biggest race to date with organisers hoping to sign-up over 40 horses to compete in the race.

The streets of Greenwich will be transformed into a course for comical, cantering ponies as they race from Devonport House stopping off at various pubs, before staggering to the finishing line.

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Now in its 5th year, the event takes on a special Science Fiction theme that will see dozens of cosplayers including Darth Vader, Princess Laia, Queen Amidala, an R2D2 unit and a battalion of Stormtroopers form a spectacular procession at the legendary Pre-race Ceremony.

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Details of live acts and special guests appearances will be released later this month. Thousands of supporters pack the streets to cheer on their favourite furry gee-gees and the event has attracted celebrity support from the likes of Arthur Smith, Harry Hill, and Bill Bailey.

International media have featured the race, delighting in the deliciously absurd sight of galloping pantomime horses accompanied by crowds of fans in bizarre fancy dress.

Once the horses have passed the winning post, there’s a lively post-race Christmas party to enjoy.

So far, the pantomime races have raised thousands for various charities.

Click here for ENTRY DETAILS

Click here for PICTURES

Follow us on Facebook or Twitter @LondonPHRace

Press Contact: Taylor Herring + 44 208 206 5151

Syfy’s Dominion Angel Soars Above St Paul’s

On October 29th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts.

LONDON, Wednesday 29th October 2014: Londoners’ eyes were fixed upon the skies this morning as an angel with 8-foot black wings was suspended in front of St Paul’s Cathedral.

The stunning spectacle was achieved using 1.5mm thick ‘invisiwires’ normally reserved for Hollywood stunts and are barely visible to the human eye, creating the illusion that the angel was really flying down from the heavens.

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The wings, which were designed using 1200 real turkey, goose and duck feathers that were dyed black and glued to a bespoke frame, took a team of costume professionals 60 hours to build.

The sky-scraping scene was pulled off by a stunt team from Syfy to promote their new epic supernatural series, Dominion, which depicts Earth 25 years after God has disappeared, causing a battle between angels and humans to rage in the aftermath.

The series stars Anthony Head (Buffy the Vampire Slayer, Little Britain), Roxanne McKee (Game of Thrones, Hollyoaks) and Christopher Egan (Letters to Juliet) in the ultimate celestial battle between good and evil…with humanity caught in the crossfire.

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Under the cover of darkness, the team rigged a jib and harness from an adjacent rooftop to execute the elaborate display.

The daring stunt team then braced themselves against the weather and hoisted the angelic stuntman into the air, on top of the 6-storey building. And it seemed as though the heavens were on his side as he dangled perilously close to the edge of the roof, having to trust the team had secured him properly as the remnants of Hurricane Gonzalo caught his giant wings, enabling him to nearly take flight.

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After gazing down on the commuters around St. Pauls, the angel spread his magnificent wings and was later spotted at other famous London landmarks.

Having spanned the width of the Millennium Bridge with his feathered appendages, he ended up in Piccadilly Circus next to the statue of a fellow heavenly being, the Greek god Eros.

Well, who can blame him for wanting a little reminder of home!

Dominion starts on Thursday 30 October at 10pm on Syfy

For more information: Taylor Herring +440208 206 5151

Storage Hunters Mash-Up Goes Viral

On October 27th, 2014 admin wrote on the subject of Viral Video PR.

Smash hit TV show Storage Hunters has been given a scintillating audio-visual remix complete with a single which is set for release.

Award-winning comedy channel Dave teamed up with multi-talented British music producer Alex Ross to create ‘Storage Hunters (The Auction Remix)’, which will be available to buy exclusively on iTunes.

The euphoric floor-filler and accompanying music video has been specially commissioned to mark the premiere of Storage Hunters UK on Tuesday 28th October at 8pm. The brand new series sees presenter of the show Sean Kelly cross the Atlantic to travel the length and breadth of the UK to unearth the hidden treasures of the country’s disused storage units.

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To celebrate the new series, studio whizz Alex Ross mashed up vocal snippets from the US and UK editions of the show with a pulsating funk-disco track. Sean Kelly leads the verses seemingly swapping the gavel and a storage lot for the microphone in a recording booth.

Known for his viral video and Top 40 sensation The Nick Clegg Apology Song: I’m Sorry (Autotune sensation), Alex stormed the iTunes chart in September 2012. To create this audio-visual masterpiece, Alex watched over 27 hours of footage from the three series of US Storage Hunters and the brand new UK series.

Alex says “I’m a huge fan of show. As soon as Dave briefed me, I knew I was in for a binge session of Storage Hunters so immediately agreed! After re-watching the old episodes I was itching to get into the studio to create what I think is a belter of a track which all Storage Hunters fans will love. All auto tuned, reminiscent of a Will.I.Am chart topper; the words and beats infuse with elements of rock, dance, funk and hip hop. A release all die-hard fans of this sensational show will adore.”

Sean Kelly adds: “People are always saying how much my bidding style sounds like a country and western song so the fact Dave has taken it a step further and created a club hit has turned my musical dreams into a reality. This could actually be a chart topper!”

By stripping out one liners from the show Alex was inspired to create the infectious hooks featured in this powerful bootleg edit.

Steve North, general manager of UKTV channel Dave, says, “Following the smash hit success of the US Show, we are excited to bring Storage Hunters UK to British screens this Autumn. I couldn’t think of a better way to celebrate this brand new series then potentially knocking the likes of One Direction or Taylor Swift off the top of the charts.”

This club ready anthem, The Auction Remix, is guaranteed to be a sure fire staple in many DJ sets across clubs nationwide. All proceeds go to UKTV’s chosen charity COSMIC. Let the bidding commence!

The single Storage Hunters (The Auction Remix) will soon be available to purchase exclusively on iTunes with the show starting on Tuesday 28th October.

Shoppers Are Climbing The Walls At North Face

On October 14th, 2014 James wrote on the subject of Stunt Of The Day.

Unsuspecting customers at this pop-up North Face store in Korea are forced to grab on to climbing walls when the floor disappears beneath them.

Then, a tempting North Face jacket descends from the ceiling , just out of their reach, and a 30-second timer appears.

Totally freaked out, they are given a choice.

via Ad Week

Forget Street View – Google has now launched ‘Desert View’.

On October 9th, 2014 James wrote on the subject of Stunt Of The Day.

Google sends a camera-equipped camel across the desert – the first time the firm has used an animal to capture Street View images – reports Sky News.

A 10-year-old camel called Raffia was equipped with Google’s Street View cameras to create panoramic shots of the desert around the Liwa Oasis in Abu Dhabi.

It is the first time the company has used an animal to capture images, but Google said it was the “most authentic” way of taking the photographs.

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Middle East spokesman Joyce Baz said: “With every environment and every location, we try to customise the capture and how we do it for that part of the environment.

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“In the case of Liwa we fashioned it in a way so that it goes on a camel so that it can capture imagery in the best, most authentic and least damaging way.”

The Apprentice Returns

On October 7th, 2014 James wrote on the subject of Celebrity PR,Television PR,The Apprentice.

The Apprentice returns on Tuesday 14th October 2014 at 9pm on BBC One and BBC One HD for a tenth series, as Lord Sugar and his advisors, Nick Hewer and Karren Brady, put a new group of candidates through the toughest business test going – with a twist right from the start.

Upping the ante this year, Lord Sugar will be testing the business know-how of not 16 but 20 potential business partners in the battle for his investment. Viewers will be treated to a double dose of boardroom drama in the first week as the second episode airs on Wednesday 15th October, with the series then continuing on Wednesdays at 9pm on BBC One.

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Over 12 weeks, the 20 candidates must compete to stay out of the firing line in a bid to win the £250,000 investment from Lord Sugar by proving their skills in sales, creativity, leadership, strategy and business insight in a series of testing tasks.

They all think they have what it takes, but only one candidate can win the final battle for boardroom supremacy.

This year’s budding business partners come from a diverse range of careers and backgrounds; from law and social care to marketing and management, and from fitness and fashion to accountancy and technology.

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Standing L-R: Solomon Akhtar, Roisin Hogan, Chiles Cartwright, Jemma Bird, EllaJade Bitton, Scott McCulloch, Nurun Ahmed, Mark Wright, Lindsay Booth, Bianca Miller, Sarah Dales, Pamela Uddin, Lauren Riley, Sanjay Sood-Smith, Katie Bulmer-Cooke

Seated Front L-R: Daniel Lassman, Felipe Alviar-Baquero, Robert Goodwin, James Hill, Steven Ugoalah

Lord Sugar is once again joined by his trusted advisors Nick and Karren, who are on hand to observe the candidates throughout each task and report back on the successes and failures that they have seen.

When Lord Sugar welcomes the candidates to the boardroom for the first time, he starts by revealing the key difference to this year’s process: “Now, this is the tenth year that we have been in this boardroom, and so on this special occasion I’m going to start things off a little bit differently. What I’ve decided to do is to kick off with 20 candidates, 10 boys and 10 girls. That’s the good news. Here’s possibly not such good news. The process will still last 12 weeks. That means that on certain occasions I may decide to dispose of more than one candidate at a time. Be prepared.” With more candidates being given the opportunity to compete for his investment, he then offers a few words of advice about the prize they are all striving for: “This deal is all about getting a £250,000 injection into a company that both of us will own on a 50:50 basis. I won’t be working, you will be working. I will be advising and mentoring.”

Lord Sugar kicks off the series by splitting the candidates into two teams – girls vs boys. He challenges them to sell products which have all appeared in the first task of the last nine series including sausages, flowers, coffee and fruit.  They are also given cash with which to add value to the products and can choose whether to sell the items directly to the public or in bulk to trade.

With the aim of making as much money as possible, they must strategize carefully and plan their selling time wisely. But will the candidates prove they can better the last nine years of selling in this supersized sales task? As the series progresses the candidates will be put through their paces in a variety of challenging tasks.

These include designing an innovative wearable technology product, creating an online video channel, running package coach tours, securing and fulfilling orders for a home fragrance range, manufacturing and selling a new board game and launching their own soft drinks brand. Each task will, as always, be followed by a showdown in the boardroom.

Which candidates will prove cut-throat competitors and who will play it safe?  When the losing team returns to face Lord Sugar, who will find their mistakes have led them to hear the infamous words ‘You’re Fired!’?

The ever-popular companion show The Apprentice: You’re Fired! will also return to air on BBC Two immediately after the main programme.  Host Dara O Briain will reflect on the fired candidate’s time on the series, delving into their best moments and toughest times, as they are quizzed by a panel of business experts and celebrity fans.

Before the tenth series kicks off, fans can also relive their favourite moments of the past decade with Ten Years of The Apprentice, airing 13th October on BBC One.  Narrated by Matt Edmondson, it will take a sideways glance at the last decade of Britain’s best-loved business show.

With the help of Nick, Karren and Lord Sugar himself, we’ll take an irreverent rummage through the boardroom store cupboard and reminisce over moments which had viewers shouting at their televisions or high-fiving in celebration the first time round; from the quest for a kosher chicken in Marrakesh to Series Nine’s infamous ‘abdication’. The official Apprentice website – www.bbc.co.uk/apprentice - will host candidate biographies and audition tapes, as well as information about the series and preview clips of upcoming episodes.

You can also catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice and #theapprentice) and Facebook (facebook.com/BBCApprentice) channels.

The Apprentice is a Boundless production for BBC One. Cate Hall and Francesca Maudslay are the Executive Producers; Stephen Day is the Series Editor and Jo Wallace is the Commissioning Editor for the BBC.

Press Information: Contact Taylor Herring PR    

Artist creates giant portrait of Jack Bauer using 1500 London post cards

On October 6th, 2014 James wrote on the subject of Consumer PR,creative publicity,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Viral Video PR.

LONDON, Monday 6th October 2014: A giant canvas of Kiefer Sutherland’s character Jack Bauer, from the critically-acclaimed and Emmy Award winning drama 24 has been installed in Borough Market in central London.

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The mosaic portrait was created using 1,485 London post cards on a 24 metre square canvas, standing 6 metres high by 4 metres wide.

The artwork was produced in 24 hours using 24 different types of London post cards, to mark the launch of the Blu-ray and DVD release of 24: Live Another Day, out today.

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The mosaic features an array of London post cards using iconic images of the City including Big Ben, Beefeaters, The Ritz, London Eye and Black Taxis.

Positioned in Borough Market – a filming location used in 24: Live Another Day - Surrey based multi-media artist Quentin Devine was challenged by Twentieth Century Fox Home Entertainment to create the artwork in just 24 hours, meaning one post card had to be laid on the canvas every minute to meet the deadline.

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Quentin Devine who devised the giant artwork comments: “Creating a giant Jack Bauer portrait on a 24 metre squared canvas, in 24 hours, using just 24 different types of London post cards, sounds like a challenge fit for the man himself! Just like Jack I had to meticulously plan my strategy, sticking one post card down to the giant 24 metre square canvas every minute, before time ran out. I certainly felt the pressure as the clock was ticking but luckily for me the fate of the World wasn’t resting in my hands. Seeing the final artwork being installed in Borough Market is the perfect homage to the new series 24: Live Another Day. ”

Set in London, 24: Live Another Day sees Kiefer Sutherland return as the infamous hero Jack Bauer, delivering more explosive action than viewers could have hoped for. Exiled in London for four years, former Counter Terrorist Unit agent Jack Bauer (Sutherland) must spring into action to try to save U.S. President James Heller (William Devane).

24: Live Another Day arrives on Blu-ray and DVD on 6th October from Twentieth Century Fox Home Entertainment.

Police Porsche Hits The Street Of Sydney

On October 3rd, 2014 admin wrote on the subject of Stunt Of The Day.

Sydney Police hope their new Porsche cop car will break down community barriers – reports DailyTelegraph.au.

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This Porsche 911 Carrera takes just 4.3 seconds to hit 100km/h — enough to reel in most crooks. But police say the blue-and-white supercar won’t be used as a pursuit weapon.

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Instead, its role is to help police engage with the community, especially the young.

“It’s about people talking to police on a positive note,” said a police spokesperson, “When officers are out and about in the car, people are constantly snapping photos…..we think time spent by police talking to people in the community is valuable.”

The car was donated by a local dealership.

Thug Kitchen Cookbook [Trailer]

On September 27th, 2014 James wrote on the subject of Stunt Of The Day.

A healthy eating cookbook from the States launches with a delightfully sweary promo video.

If you’re not familiar with Thug Kitchen – the website features clean, simple foods, with risqué recipes. (The site’s motto is “Eat like you give a fuck.”)

The ad for the new book bluntly flogs the benefits of the book. Side effects may include “feeling better,” “looking fly as fuck,” and “saving some goddamn money.”

Nigel Farage Swings For Europe with Paddy Power

On September 26th, 2014 admin wrote on the subject of Stunt Of The Day.

SCOTLAND: In an unexpected turn, notorious Eurosceptic Nigel Farage has joined forces with Paddy Power to back Team Europe (in the Ryder Cup that is).

To show his allegiance, Farage has filmed a mock party political broadcast urging the boys to ‘show those flag-waving Yanks what us Europeans are really made of.’

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With Ryder Cup fever primed to hit Europe with a bang this weekend, Farage has released a rallying cry of support for Team Europe who will be teeing off against Team U S of A, at Gleneagles today.

Nigel Farage said, “I’m not the greatest fan of an ever closer union inside Europe, but when it comes to the Ryder Cup we’re better together. I’m urging all my fellow Europeans to get behind Team Europe and send Uncle Sam packing.”

A spokesperson for Paddy Power said “We don’t take sides when it comes to politics but we certainly do when it comes to the Ryder Cup. And when Nigel is coming out for Europe you know the whole continent is behind the team.”

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