Bad Taste Audit Reveals The Top Property Turn Offs

On April 4th, 2014 James wrote on the subject of Property PR.

LONDON, 4th April 2014: Woodchip wallpaper, mirrored ceilings and nude portraits have been revealed as the top decorative and ornamental faux pas that can reduce asking prices and put prospective purchasers off making an offer on a new property.


That’s the verdict of a compelling new study which reveals two thirds (67%) of prospective buyers would offer less than the asking price if a property possessed a lot of turn-offs. 38% would be put off making an offer altogether if a multitude of bad taste décor elements were present.

The survey of 2,000 prospective buyers by property website also reveals that over half (52%) of prospective buyers admitted cosmetic details matter more than practical ones, meaning that now is the time for a home makeover for Brits putting their properties on the market.

Topping the list of decorating no-no’s was woodchip wallpaper with 39%, followed by mirrored ceilings with 36% and nude portraits close behind with 35%.  Also featuring in the top ten was 80’s favourite – the avocado bathroom suite (31%) and taxidermy, a turn-off for nearly a quarter of us (24%). Over one in 10 (11%) identify hot tubs as a big turn-off, with over half (51%) admitting that they’d be put off using someone else’s hot tub for fear of a germ infestation.

The survey also revealed that 61% of Brits admit that they judge others by the décor in their home – particularly bad news for most of us, who go an average of five years without lifting a single paintbrush or roller.

It’s also bad news for those with pampas grass outside, as the results reveal six in ten (62%) associate the presence of the 70’s ornamental flora with swingers – an urban myth which started in the 1970’s and is clearly still prevalent today.

Animal print or silk soft furnishings would suggest to 17% of respondents that the occupants had a voracious sexual appetite, whilst the presence of nude pictures of the owners would suggest to 45% that the owners of a house were sexually liberated, as would silk bedsheets (30%).   The survey also revealed that 70% of respondents would be ‘baffled by bidets’ –  admitting that finding a bidet in a home would leave them confused about what it’s actually used for.

When it comes to turn-ons, the results suggest 27% would pay more than the asking price for a house if it had a lot of turn-ons, and that men and women have distinct differences in what they look for when it comes to the home décor details.

24% of men get hot and bothered over houses with double garages – preferably filled with expensive sporting equipment – compared to just 14% of women, whilst a dressing room or walk-in-wardrobe was identified as a big plus point by 23% of women compared to just 10% of men. Women also covet roll top baths (20%) and neutral colour schemes (28%) more than men (11% and 16% respectively).

Wooden floors were equally important between the sexes (23%), as were wood burning stoves (22%).

The research also revealed that a red front door is the most attractive colour (13%), whilst a pink front door was chosen as the biggest turn-off with 26% of votes. A posh car in the driveway was also revealed as a big turn-on for 15%.

Scott Green, CEO of, who commissioned the study, said: ‘Whether it’s selling your home or trying to impress your friends, the study shows that a good list of turn-ons being present in your home can only be a positive. We advise sellers to hide the nude portraits when viewers, and indeed friends, come over!” 

Here are the features voted the top turn-offs by prospective buyers, with the percentages of people who said they found them unattractive:

1. Woodchip wallpaper, 39%

2. Mirrored ceilings, 36%

3. Nude portraits, 35%

4. Avocado bathroom suite, 31%

5. Taxidermy, 24%

6. 1980s paint effects (stencilling, rag-rolling etc), 20%

7. Strip lighting, 17%

8. Artex ceiling, 16%

9. Themed rooms, 12%

10. Hot tub, 11%

And here are the features voted the top turn-ons by prospective buyers, with the percentages of people who said they found them attractive:

1. Fitted kitchen, 36%

2. Granite kitchen surfaces, 31%

3. Wooden floors, 23%

4. Wood burning stove, 22%

5. Concealed appliances, 21%

6. Neutral colour scheme, 20%

7. American fridge-freezer, 19%

8. Aga/range cooker, 18%

9. Heated towel rails, 16%

10. Roll-top bath, 15%

 Press Contact: Taylor Herring PR


Londoner rides the Tour de France on a Penny Farthing

On April 2nd, 2014 James wrote on the subject of Cycling PR,Event PR,Sport PR,Tourism PR.

LONDON, April 2nd 2014: The cyclist who circumnavigated the globe on a penny farthing takes on his most gruelling challenge yet to promote the Tour de France arriving in London this summer.

To celebrate the Tour de France coming to London on 7 July 2014, Londoner Joff Summerfield (46) is undertaking a unique and gruelling challenge as he prepares to ride the Spring Classics road bike races on his very own penny farthing!


Summerfield rose to prominence in 2006 when he became the second person in history to circumnavigate the globe on a penny farthing, following fellow Brit Thomas Stevens who set off on his own incredible journey in 1884. The London-based athlete spent two and a half years travelling through 23 countries on four different continents riding a penny farthing that he built himself – but even that does not prepare him for the bone-shaking cobbles, steep hills and daring sprints that lie ahead.


For his latest challenge, Summerfield and his high-wheel bicycle will attempt to ride the punishing short stage Sportives at some of the most famous one-day cycling road races in the world including the Tour of Flanders, Paris-Roubaix and Leige-Bastogne-Leige – all in celebration of the Tour de France Stage 3, which will see the world’s cycling elite take to the iconic streets of London this July.


Joff Summerfield says, “The famous cobbled roads and the steep hill climbs of these European Spring Classics are going to test me and my penny farthing to the limit.  I am really looking forward to taking on these very challenging routes and meeting some of the pro riders along the way.  The Tour de France coming to London is going to be an incredible celebration of cycling. I’m proud to be doing my bit to inspire and invite people to come to the capital this summer to see the world’s cycling elite take to the city’s iconic streets, and perhaps go even further and take on the same route as the pros with RideLondon.”

Cycling fans are invited to enter a competition to win a trip to London to watch Stage 3 of the Tour de France by tweeting a picture of Joff on his penny farthing, themselves with our Tour de France picture board or on their own bicycle to @visitlondon using #letourinlondon or via

Boris Johnson, Mayor of London, says, “Joff is a supreme athlete and we are delighted that he has taken on this exceptional challenge in celebration of London’s hosting of the Tour de France this summer. The penny farthing is the perfect metaphor for the Anglo/French rivalry we will witness in the Tour De France – even now no one can decide which nation invented the bike!’

“It’s absolutely fantastic to welcome back Tour de France to London.  The capital is fast becoming a beacon of cycling following the extraordinary triumphs of the 2012 Olympics and of course the inaugural RideLondon last year.  What could be better than watching top class pro cyclists as they compete in the world’s most famous road race, with our incredible London landmarks providing the breath-taking backdrop?”

The Mayor remains committed to ensuring London retains its status as the world capital of sport, but recognises the need for a balanced approach to ensure everyone can benefit from major events whilst keeping London moving. That is why he has set up a Major Events Oversight Board to assess and monitor the impact of major sporting events in the capital. This will ensure that any major events that we decide to host in our city will not only have a clear and demonstrable benefit to London, but also that any resulting disruption will be kept to an absolute minimum.

The Tour de France Grand Départ 2014 sets off from Yorkshire on Saturday 5 July and Sunday 6 July, with the peloton of 200 pro riders speeding into London via Cambridge and Essex for the finish of Stage 3 on Monday 7 July.  A million cycling fans are expected to line the route which takes in world-famous sites including Queen Elizabeth Olympic Park, the Tower of London, Big Ben, the Houses of Parliament and Westminster Abbey. The final stretch will travel through St James’s Park before a spectacular finish on The Mall in front of Buckingham Palace.

Spectators will be able to watch the elite cycling action along the route and also at three official Tour de France fan parks sites at Green Park, Trafalgar Square and Queen Elizabeth Olympic Park. The fan park sites will feature a wide range of different activities such as live Tour de France racing on the big screen, a French-style food market, a Tour de France Museum, interactive cycling activities, an outdoor cinema, live music, celebrity appearances and shops showcasing all of the latest bike equipment and accessories. Team London volunteers will also be on hand across all the fan park sites to help spectators with local travel information and directions.

As he rides across Europe, Joff will also be challenging cycling fans to ride past the same famous landmarks as the pros by entering Prudential RideLondon-Surrey 100, which takes place on Sunday 10 August 2014.  The ride starts in Queen Elizabeth Olympic Park, then follows a 100-mile route on closed roads through the capital and into Surrey’s stunning countryside. With leg-testing climbs and a route made famous by the world’s best cyclists at the London 2012 Olympics, it’s a truly spectacular event for all involved.  Prudential RideLondon-Surrey 100 finishes on The Mall in central London, shortly before 150 professional cyclists race in the Prudential RideLondon-Surrey Classic on a similar route.

On completion of his Spring Classics challenge, Summerfield plans to travel the world again in May this year – on his penny farthing of course.

Joff Summerfield is available for interview

The Tour de France comes to London on Monday 7 July 2014 (Stage 3) – for advice on where to stay and where to watch please go to

For more information and images please contact Taylor Herring.

Full set of pics here



Dig For Victory! The Big Allotment Challenge

On March 26th, 2014 admin wrote on the subject of Event PR,Television Industry PR,Television PR.

Hosted by Fern Britton, The Big Allotment Challenge celebrates Britain’s love of all things horticultural with a brand new series premiering this April on BBC Two.

In a walled garden within the grounds of Mapledurham House, Oxfordshire, nine pairs of passionate, knowledgeable amateur gardeners will put their green fingers to the test in a bid to be crowned Britain’s Best Growers.

Over six hour-long episodes, the series will challenge the gardeners’ horticultural know-how and skill as they plot, plant and prune their allotment to harvest a series of prize-worthy vegetables, fruits and flowers.

While two gardeners will ultimately be named the cream of the crop, the pair that fails to impress each week will hang up their wellies and leave the allotment for good.

allotment challenge cast

In every episode, the gardeners will face four challenges from a panel of experts, each an authority in their field.

Award-winning horticulturalist Jim Buttress, floral designer extraordinaire Jonathan Moseley and first lady of preserves Thane Prince will each week award fourBest in Show’ accolades.

The ‘Grow’ challenge will see the judges test the gardeners’ growing skills in producing prize-worthy vegetables or fruit.  The two ‘Make’ challenges will first measure their expertise in nurturing perfect flower specimens, and then their creativity with a surprise floral arrangement.  Finally, the ‘Eat’ challenge will assess their culinary know-how as they turn their produce into preserves and condiments.

Host Fern Britton, herself a keen gardener, says: “I’ve been gardening since I was a little girl, and I’m looking forward to learning more from our team of experts on ‘The Big Allotment Challenge’.  I hope that new gardeners will come to the programme and learn a lot from it, and seasoned gardeners will enjoy the judging and test their knowledge against that of our experts – the competition is friendly but fierce!”

Growing your own is an increasingly popular past-time in the UK, with over 350,000 allotments currently in use in Britain and a waiting list for an allotment up to ten years long in some areas.

The Big Allotment Challenge will see teams of best friends, colleagues, husband and wives, sisters-in-law and mothers and daughters from across the UK compete to win the title.  Some contestants have allotments, others grow their own produce in their back gardens, greenhouses, or even window boxes – but all are passionate about kitchen gardening.

Challenges include growing perfect radishes, unblemished aubergines and matching carrots and presenting the perfect single rose, colourful gladioli and uniform sunflowers alongside creating a topiary tree, a hand-tied bouquet and a summer floral wreath. The gardeners must also prove their capabilities in the kitchen by making jams, curds, chutneys and more using the produce from their patch.

Daisy Goodwin, Silver River CEO, says: “Anybody with an allotment will tell you that competition between allotment holders is intense.  ‘The Big Allotment Challenge’ has taken that natural rivalry up a notch.”

‘The Big Allotment Challenge’ book, which will accompany the series and contains recipes and top tips from the show’s experts, will be available from 10th April (published by Hodder & Stoughton, £20).

The Big Allotment Challenge is a Silver River production for BBC Two, executive produced by Daisy Goodwin and Melissa Brown for Silver River Productions and by Emma Willis for the BBC.

The Big Allotment Challenge airs on Tuesdays at 8pm on BBC Two from 15th April*.


Twitter: @bigallotment – #allotmentchallenge


After ten successful years on ITV’s This Morning, Fern has presented her own interview show for the past five years, BBC One’s Fern Britton Meets.  In one of her most famous interviews on the series, she spoke to ex-Prime Minister Tony Blair and led him to admit that he would have gone to war with Iraq whether or not they had weapons of mass destruction. Fern has been at the forefront of television news since the early 1980s, covering stories such as the Penlee Lifeboat disaster, the Zeebrugge ferry tragedy and the Falklands War.  She worked in the newsrooms of the BBC and ITV until the mid-1990s, when she became the first presenter of Ready Steady Cook, a format that was successful worldwide. She is married to chef Phil Vickery and has four children, two cats, a dog, chickens, ducks and pigs.  She is a keen gardener and makes a mean mint and apple jelly.


 Jim is one of the UK’s leading gardening experts.  He was Superintendent of the Royal Parks for 25 years, and his clients have included Her Majesty the Queen and his old friend the Queen Mother.  Jim has been awarded the Victoria Medal of Honour, the highest accolade in horticulture, which can only be held by 63 people at any given time.  He was head judge for Britain in Bloom for 25 years, where he was nicknamed ‘Judge Dread’.  His love of gardening began as a school boy, where he was made to help out in the walled garden having been excluded from class.  Jim thrives in an outdoor environment and there is nothing he does not know about planting and growing.  His dedication to horticulture has seen him judge competitions all over the world and he says his greatest passion is sharing his knowledge with the public.


Jonathan has been working professionally with flowers for over twenty years.  His love of flora started at just eleven years old, when he received a greenhouse from his parents as a birthday present.  He soon started exhibiting and won his first competition at age twelve.  Jonathan is known within the floral industry for being innovative and creative with his designs.  He particularly enjoys nurturing new talent and regularly holds workshops and demonstrations in his current ‘residence’ at Chatsworth House.  Jonathan is former chairman of NAFAS Demonstrators Committee and has been selected to represent the UK in the World Flower Show in Dublin next year.


Thane is a leading cookery writer and teacher. With over thirty years of experience in the food industry, she can’t remember a time when she didn’t enjoy food. For twelve years she was a food writer for the Daily Telegraph, where she cooked with some of the most highly regarded chefs in the industry.  She then founded the acclaimed Aldeburgh Cookery School, which was rated as one of the top three in the UK.  Thane has published twelve cookery books, including Jams and Chutneys which has sold over 100,000 copies and has been translated into eight languages.  Her favourite thing to make is raspberry jam.

Press Contact: Taylor Herring

Amnesty International Appoint Taylor Herring To Launch Global Rights Campaign

On March 6th, 2014 admin wrote on the subject of Charity PR,Taylor Herring PR.

LONDON, 6th March 2014: Amnesty International has engaged the creative brand communications agency Taylor Herring to launch their global ‘body rights’ campaign.

 The two year ‘My Body, My Rights’ Campaign will focus on sexual and reproductive rights.

The aims of the campaign include ending discriminatory use of criminal law to regulate sexuality and reproduction, removing barriers to access to sexual and reproductive health services and information, and empowering people to claim and exercise their sexual and reproductive rights free from discrimination, coercion and violence.



Taylor Herring have devised the key creative for the launch and have built a global PR and marketing tool kit which includes picture, print and video assets which will be rolled out across Amnesty’s key international territories.  The agency will also be overseeing the UK media relations around the launch.


Taylor Herring worked closely with Amnesty International’s communications team and the acclaimed Tokyo based artist Hikaru Cho (formerly known as Choo-San) to produce a series of hyper-realistic body artworks to bring five individual body rights to life.

The images were painted directly onto the bodies of participating models to create a lifelike 3D effect using only acrylic paint. Time lapse video footage of the artworks which were filmed in Tokyo will also be made available around the campaign launch.

07973 263135

20 year old Hikaru Cho is currently a second year student at Musashino Art University in Tokyo majoring in Visual Communication and Design, she completed the Amnesty commission whilst on a term break.  Hikaru became an internet sensation in 2013 under her nickname ‘Choo-San’ for her ‘hyper-real’ body art which has featured widely in both British and international media titles.


Pete Mountstevens, Managing Partner at Taylor Herring is leading the campaign and says, ‘We are thrilled to be working with Amnesty, an organisation we greatly admire. Our creative is designed to engage a younger audience in a way that will stimulate discussion around the key campaign issues.  Hikaru was perfect for the campaign and was able to address serious issues in a way that both informs and entertains.’ 

Joey Hasson from Amnesty International commented ‘Taylor Herring helped us give visual expression to a complex and controversial set of campaign issues to communicate to a global audience.”

Full set of images here – free for editorial use only


Red Stripe’s Street Drummer Rocks The Casbah

On February 25th, 2014 admin wrote on the subject of FMCG,Food and Drink PR,Viral Video PR.

LONDON, 12th February 2014: Street drummer Jo Bucket has created a unique version of The Clash track Rock the Casbah by sampling the sounds of Brixton Market.

Red Stripe set Jo the challenge of re-making the hit for a video to mark the introduction of the authentic Jamaican stubby bottle to the UK. The video forms the latest instalment in Red Stripe’s series of Make projects and celebrates the lager beer going back to its Jamaican roots with the launch of the stubby bottle.

Over 95 different sounds were created by Jo and fellow street musicians over the course of just one day. Bass notes, melodies, riffs and atmospheric effects were gathered from Brixton’s unique collection of bars, stalls, shops and side streets. They included a fishmonger’s rattling ice, a guitar chord sequence courtesy of a busker, bananas and mangoes, a junk shop’s eclectic wares, mannequins and huge saucepans.

The reactions of the public were also captured, including a surprise cameo from none other than The Clash’s very own Mick Jones; a former Brixton student who has a longstanding affiliation with the area.

Red Stripe’s laid back, DIY Jamaican heritage is reflected in the choice of the video’s track, location and front man. Jo Bucket, who has gained recognition thanks to his effortless percussion skills, has always been skilled at creating unique and captivating performances out of inanimate objects; from entertaining school classmates by drumming on his desk with pencils, to performing to enraptured London crowds on buckets and bins.

Red_Stripe_Commercial-220 (3)

Jo said: “Collaborating with Red Stripe on this project has been a lot of fun, full of new challenges and opportunities for creating sound. It’s been a real platform to create something unique that totally fits in with the DIY way I like to do things – working with whatever’s to hand and making something special out of it to get people smiling, as I have done for years on the streets of London – but on a much bigger scale!”

Claire Prat, Red Stripe brand manager said: “We wanted to do something special to mark Red Stripe going back to our Jamaican roots by bringing the stubby bottle to the UK, and are so pleased we found Jo Bucket to help us do that. He has helped us create something original that reflects Red Stripe’s easy going, DIY nature.”



Twitter: @RedStripeLager


Press Contact: Taylor Herring

FUBAR Radio – the first uncensored radio network in the UK

On February 25th, 2014 James wrote on the subject of App PR,Comedy PR,Digital PR,Radio PR.

FUBAR Radio will become the UK’s first digital network dedicated to broadcasting uncensored talk radio and comedy as it hits the airwaves today Thursday, 20th February.

Untouchable by the regulators, cutting-edge FUBAR will create and broadcast provocative, entertaining, no-holds-barred chat, comedy and content that could never be heard anywhere else on UK radio, alongside uncensored music that is never play-listed or rotated.

Launching via a subscription based application, FUBAR Radio will offer listeners two channels; FUBAR Live and FUBAR Funny.

FUBAR Live, an irreverent blend of talk, comedy and music will offer regular daily and weekly shows from some of the most outrageously funny talent in the UK, giving both established and up-and-coming comedians and presenters a unique platform to showcase their skills. Just like TV, presenters may do a series of shows for six weeks or more, as well as one-off programmes.

Alongside Mark Dolan taking a biting look at the news in the weekday morning slot, launch shows include master of British comedy Richard Herring in his uncensored, unedited radio debut, Peacock and Gamble talking to the biggest names in comedy, Ellie Taylor rummaging through some celebrity dirty laundry and potty-mouthed octogenarian and “friend to the stars” Barry from Watford’s fashion tips.

At weekends, Tom Deacon and Neil “Razor” Ruddock will hear just what their audience think about their teams’ performances in a football show unlike any other, as they take unedited and unscreened calls from passionate and opinionated fans.

Listeners will be able to interact directly with the shows via the app – sending audio directly to the studio, voting in polls and sending virtual claps and slaps. The full schedule will be on air from Monday 24th February.

The network’s second channel, FUBAR Funny will be the first dedicated to broadcasting uncensored archive comedy content; banned from TV and traditional radio; material that can’t be broadcast anywhere else, when it launches in the weeks following FUBAR Live.

Richard Herring commented: “I am delighted to have my own show on Fubar. It’s thrilling to have no restrictions (within the limits of the law) to what we say and do. It’s totally uncensored. What a relief to be treated like an adult. I might say “Willies.” Can’t wait!”

FUBAR Radio CEO Duncan Smith said: “We’re very confident that the launch of FUBAR Radio will be a real radio revolution for comedy fans, giving listeners a unique opportunity to hear and engage with our presenters in a way they couldn’t anywhere else. We hope everyone enjoys the shows and interacting with the studio.”

FUBAR Radio will be available for download exclusively on iOS via the App Store for two weeks from 20th February, before also becoming available on Android.

Press Contact: Taylor Herring

About FUBAR Radio

FUBAR Radio is the UK’s first uncensored, subscription radio network. Primarily talk-based (75% talk, 25% music) and aimed at an 18-35 audience, FUBAR is host to some of the funniest and edgiest talent in UK entertainment. Fubar offers two subscription channels: FUBAR Live is a unique blend of uncensored talk, comedy and music; FUBAR Funny is dedicated to broadcasting uncensored comedy from a wealth of archive material. Fubar Live is £2.99 per month, Fubar Funny an additional £1.99 a month. Subscriptions are available via the iOs or Android app, or online via paypal subscription at

The Valleys: An Eye Popping Roadside Welcome To Wales

On February 24th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR.

full set of pictures here

LONDON, Monday 24th February 2014: MTV has given the traditional ‘Welcome to Wales’ road signs a witty makeover to mark the new series of the smash hit reality show  The Valleys.

The cheeky, double sided signs pay homage to the iconic Wonderbra Adverts of the mid 90’s and feature three of the shows biggest stars Natalee Harris, Lateysha Grace and Jenna Jonathan in racy underwear.


The sexy pop-ups feature a unique driver-friendly ‘double sided’ cheeky design that allows a 360 view of the shows best assets, which can best be appreciated via passing drivers wing mirrors.


The striking design is being trialled on the A465 on the Welsh boarder and is planned to be rolled at several crossings into Wales later this week in advance of the new series airing.


Jo Bacon, Vice President, Marketing, Creative & Press, MTV UK commented:

“We wanted to extend a warm Welsh welcome to everyone entering the country and put an entertaining spin on the boring traditional signs that clog up our roads. I hope we succeed in putting a smile on the faces of passers by and if people like what they see then they can see a lot more by tuning into The Valleys on MTV! We plan to roll out our sexy road-side marketing campaign across the Welsh border in the run up to the first episode’.

The Valleys is the smash hit home grown reality show from MTV. It follows youngsters from the South Wales Valleys as they move to Cardiff to live out their dreams and has been described as the ‘most outrageous’ show on British television. The Valleys season 3 premieres on Tuesday 25th February at 10pm on MTV.

For more information please contact: Taylor Herring

Coverage Snapshot blog_content uploads 2014 02 The-Valleys-coverage-slide.pdf

The Valleys coverage slide


Paddy Power Get Lucky At The Brits With Dummy Daft Punks

On February 19th, 2014 admin wrote on the subject of Event PR,PR Stunt,PR Stunts,Publicity Stunts.


Full set of pictures here

London, Thursday 20/02/14:

Paddy Power, the A list bookmaker, caused a sensation on the MasterCard Brit Awards red carpet last night with their very own Daft Punk lookalikes who, after mingling with pop royalty, surprised onlookers by whipping off their trousers Chippendale style to reveal a fetching pair of Paddy Power’s world famous Lucky Pants.


via OK


via OK


via OK

Kitted out in Daft Punk’s trademark helmets and flanked by a pair of faux PR floozies, the pair breezed in front of the world’s media without raising so much as a sniff of suspicion from the O2’s burley looking security team before pulling off the biggest Brit upset since Jarvis Cocker moonied Wacko Jacko way back in 1996.



Paddy Power said: “We agree with what Noel Gallagher said about the Brits last year.  The event could do with a bit more craic.  It’s about as rock’n’roll as a baby shower.  We decided to drop our trousers early and get out of there as our Daft Punk lookalikes were gagging to get to the pub to watch the Arsenal game.  We tried to take One Direction with us but they didn’t have any ID.”


It’s not the first time Paddy’s pants have had an airing on the world stage after Nicklas Bendtner revealed his supreme taste in men’s undergarments during Euro 2012.

Coverage snapshot..


Giant Hedgehog Comes Out Of Hibernation

On February 16th, 2014 admin wrote on the subject of Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts.

> full set of pictures here

LONDON: Sunday 16th February 2014: A giant hedgehog was unveiled on Clapham Common this morning to celebrate the launch of David Attenborough’s Natural Curiosities on Watch at 8pm on 18th February.


The lifelike structure was scaled up to be bigger than a rhinoceros or 4×4 vehicle – measuring 12ft long, 8 foot wide, and 7ft tall – and took a specialist team of sculptors over two months to design and build. 12560419864_e98e7752b0_z-1

It is predominantly made from natural materials, including 2,000 soft wood spikes and fake fur produced from a combination of willow and coconut fibre.

Sculptor Andy Billet said, “This was my most challenging brief to date and we spent weeks replicating the skin tones and spikes to make the build as lifelike as possible.”

The sculpture has been unveiled alongside the findings of a survey commissioned by UKTV channel Watch which revealed that a quarter of British adults have never seen a hedgehog in the wild.

Moreover 74% of the nation expressed concern over the species’ dwindling numbers and believe that we should be doing more to protect and conserve the quintessentially British species.

Sir David Attenborough, who presents the show, commented: “The hedgehog is one of Britain’s greatest natural curiosities and this sculpture is a fitting tribute to one of our most delightful species. The fact that a quarter of British adults have never seen a wild hedgehog suggests that we are witnessing rapidly dwindling numbers which is a concern. Hedgehogs have some interesting habits and play a very useful part in keeping down all kinds of insect pests.  What people don’t know about hedgehogs is that in the wild they have vast territories, and they roam for miles on end.  And how do they mate? Very carefully!”

The hedgehog is featured in the second series of David Attenborough’s Natural Curiosities which explores the stories of extraordinary creatures and reveals why he considers them to be natural curiosities.


Sir David shares the stories of extraordinary creatures and reveals why he considers them to be nature’s curiosities in David Attenborough’s Natural Curiosities. Each episode of this ten-part landmark series features two different animals with curiously distinctive evolutionary quirks, linked together by a common theme. Sir David looks at the emperor penguin and the wood frog, both of which survive in conditions so cold they seem to defy the laws of nature; the rhino and the hedgehog, two animals that hide behind seemingly impenetrable armoured coats; and gorillas and vampire bats, who both have unfairly gained frightening reputations within the animal kingdom.

David Attenborough’s Natural Curiosities, is a new and exclusive series on Watch, Tuesdays at 8pm from 18th February

Coverage Snapshot




Dating Party At The Top Of The Shard?

On January 29th, 2014 James wrote on the subject of Attraction PR,Bar PR,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts.

Artist Creates Ice Bar And Igloo 800ft Above London On The Shard

The UK’s leading activity based dating site, will hold the ultimate ice breaker night 800ft above London at The View from The Shard 48 hours before Valentine’s Day.

Will you find Mr or Miss Right just in time? Even if you don’t, you will have an incredible night with lively London singles.


Reaching new heights of dating, in partnership with The View from The Shard are pleased to announce the arrival of the World’s Highest Urban Ice Bar and the first ever dating party on Levels 69 and 72 of Western Europe’s tallest building – an exclusive one-night only event on Wednesday 12 February with a bespoke built ice bar and an igloo for singletons to snuggle up in.

Watch the sun set over panoramic views of the London skyline from the cosy 5ft tall, two tonne igloo created by internationally renowned ice artist Percy Salazar – decked out for comfort with blankets. Ice artist to the stars, Percy has previously worked on ice sculptures for the Queen, Stella McCartney and Lawrence Dallaglio.

The spectacular 360 degree views take in London’s most famous landmarks for up to 40 miles, including the Olympic Stadium and Canary Wharf to the east, Hampstead Heath and Alexandra Palace to the north, Buckingham Palace, the London Eye and Wembley Stadium to the west, and Crystal Palace to the south.

To keep the party alight, there will be live sets from London’s hottest DJs Nick Decosemo (Editor of Mixmag), Luke Brancaccio (Founder of hip new West London house label City Seven), Le SoSo (dance stage curator for Cornish boutique festival Leopallooza) who will all be playing cool dance grooves. And Goldbars and Lexicon (For the Love of Mic: the rap club night with a sense of fun) who will be spinning ice cold classics for people to warm up to including: Ice Ice Baby (Vanilla Ice), Cold as Ice (MOP) and It Was A Good Day (Ice Cube).

Duncan Welsh, Events Manager at The View from The Shard said, “We’re very excited to be working with on the first ever singles event at the top of Western Europe’s tallest building. The View from The Shard is surely one of London’s most romantic destinations, with breath-taking views of the city – we saw two marriage proposals within the first 10 minutes of our opening! With an ice bar and igloo on Level 72, 800ft above ground, this is set to be one of the highlights of the dating scene this February.”

Dating site are staunch believers that dates should give people something to talk about.

Matt Janes, CEO and co-founder, said, “If a date involving an igloo 800ft above London doesn’t give you something to talk about then we don’t know what will! Our site is based around activities stimulating conversation from the get go. And this night will be the ultimate ice breaker.’

Naturally, waiters wearing penguin suits are on hand to provide perfectly chilled cinnamon flavoured Smirnoff Gold cocktails served on arrival at the World’s Highest Urban Ice Bar. Taking singletons to new heights, a choice of themed Smirnoff Gold drinks with real edible gold flakes will also be available at the first ever ice-breaking dating party on Level 72, including the ‘Iced Gold’ and ‘Cloud 72’ cocktails.

As if this wasn’t enough the first 200 guests will receive complimentary sorbetto and gelato courtesy of Snowflake Luxury Gelato. There are two artisan gelatos for guests to choose from including Hazelnut and the Valentine’s Special, Blind Date and Honey Gelato. Alternatively try a sumptuous sorbetto, flavours include Raspberry, Mango and Passionfruit and the award-winning Extra Dark Chocolate.

Daters will witness a new Guinness World Record on the night as the one-night only ice bar will become the World’s Highest Urban Ice Bar.

 Wednesday 12 February – 8:00-11:00pm

 Tickets priced at £35 for singles. Or just £30 each if you buy a pair for you and your Wingman/Wingwoman.

Includes access to The View from The Shard’s viewing platforms on Levels 69 and 72 (worth £30) throughout the night, an after party, and one month’s subscription to (worth £29).




« Older Posts