Taylor Herring

News

Paddy’s Prosthetic Presidents saddle up for a huge week of racing

Posted on March 14th, 2017 in bookmaker PR,PR Stunts.

Londoners were left stunned after the two most powerful world leaders, Russian leader Vladimir Putin and US President Donald Trump, appeared to arrive in the capital on horseback, ahead of the biggest week in the horse racing calendar.

The traffic stopping stunt was organised by bookmaker Paddy Power, who credit the ‘Trump-factor’ for a sharp increase in political bets, with more than £100k of bets staked since Trump took office.

putinhorsesmall2

Turnover on political betting industry-wide is expected to top £10m in 2017 but that figure is dwarfed by the £800m expected to be bet across the industry during Cheltenham week – making it the busiest betting event in the calendar.

33373666366_daf3f38b01_k-2

To mark the occasion, Paddy Power are offering punters who know their horses from their executive orders the chance to bet on Cheltenham-Politics specials including; Willie Mullins to be Top Trainer and Trump to serve a 2nd Term (7/2), Ruby Walsh to be Top Jockey and Trump to be impeached in 2017 (8/1), and Neon Wolf to win the Novices Hurdle and Sean Spicer to be sacked in 2017 (20/1).

32572532964_0c08dc2c43_z

Commuters were left gobsmacked as they spotted Presidents Putin and Trump, who appeared in good spirits along with their faithful steed – reportedly named ‘Trotski’ – ahead of jump racing’s flagship event.

The shirtless duo looked at ease riding bareback around the capital, before holding hands outside Parliament, and sharing a kiss in front of Buckingham Palace.

Paddy Power said: “Toffs, rowdy footballers, and now world leaders – horse racing gets all sorts excited. With political punting at an all-time high, Vlad and The Donald seemed more than happy to swap nukes for nags ahead of Cheltenham. We’ve seen a huge surge in political bets since Trump took office and with a big week of horseracing ahead it made perfect sense to offer punters the chance to bet on both.”

33413219605_7a7b044d52_z

 In the era of ‘fake news’, Londoners were left flabbergasted at the sight of Putin and Trump together, with one passer-by commenting: “We’re used to seeing some spectacles in London but I thought I needed a pair when spotting this. It’s not every day that you bump into the two most powerful men on the planet – it certainly set my heart racing.”

 The bizarre scene was inspired by the famous photos of Putin taken in 2009, which saw the President riding shirtless in Siberia’s Tuva region. The image went viral and has become one of the internet’s most shared memes.

putin-horse-1024x512

Actors Karl Greenwood and Doug Devaney spent more than six hours being made up with prosthetics by a team of Hollywood special effect artists to be transformed into the controversial Presidents.

PADDY POWER CHELTENHAM-POLITICS SPECIALS

7/2        Willie Mullins to be Top Trainer and Trump to serve a 2nd Term

8/1        Ruby Walsh to be Top Jockey and Trump to be impeached in 2017

10/1      Douvan to win Queen Mother Champion Chase and Trump to resign in 2017

20/1       Limini to win the Mares Hurdle and Kellyanne Conway to be sacked in 2017

20/1       Neon Wolf to win the Novices Hurdle and Sean Spicer to be sacked in 2017

40/1       Melon to win the Supreme Novices Hurdle and Trump to outlaw Gay Marriage

50/1       Un De Sceaux to win the Ryanair and Trump to admit he wears fake tan

80/1       Cantlow to win the Cross Country Chase and Trump to make Russia first state visit

100/1    Native River to win the Gold Cup and Putin to win the Nobel Peace Prize in 2017

100/1    Colin Tizzard to be Top Trainer and Mexico to pay for Trump’s wall

100/1    Altior to win the Arkle and Trump to open Are 51 to the public

150/1    Yanworth to win the Champion Hurdle and Trump to ban Russians from US entry

200/1    Cue Card to win the Gold Cup and Trump to paint the White House Gold

Drama reveal the real Mr Darcy

Posted on February 9th, 2017 in Book PR,Television PR.

Leading academics reveal how the Pride and Prejudice heartthrob would have really looked… and he’s no Colin Firth

The mission to discover the real Mr Darcy was commissioned by TV channel Drama to celebrate Jane Austen Season, which starts on Sunday 12th February. 

realmrdarcy

 A new, historically accurate portrait of the most admired and revered romantic leading man in literary history, Fitzwilliam Darcy, has been unveiled for the first time, following new research by leading academics.

 The new portraits paint a very different picture of the literary heartthrob when compared to modern day TV depictions, portrayed by Hollywood actors such as Colin Firth, Elliot Cowan and Matthew MacFadyen.

Instead of tall, dark and handsome, research reveals that Jane Austen’s fictional character, Mr Darcy from Pride and Prejudice, would have been pale with powdered white hair. He would also have had a long nose, sloping shoulders and pointy chin – a far cry from muscular modern day TV representations.

32382182570_7e6478e580_z

The mission to discover the real Mr Darcy was commissioned by TV channel Drama to celebrate Jane Austen Season, which starts on Sunday 12th February.

The study, The Real Mr Darcy – a dramatic re-appraisal carried out by John Sutherland, Lord Northcliffe Professor Emeritus of Modern English Literature at University College London and Amanda Vickery, Professor of Early Modern History at Queen Mary University of London, highlights how the qualities considered attractive have dramatically changed over the past two centuries.

The academics conducted a month-long study, investigating Austen’s personal life and relationships, drawing conclusions on who may have been the inspiration for Mr Darcy. Researchers looked into the existing descriptions and illustrations of the character, along with the socio-economic and cultural factors that would contribute to Darcy’s background, appearance and lifestyle.

 Key findings of the research reveal the real Mr Darcy would have had:

  • Powered mid-length white hair
  • A long oval face with a small mouth, pointy chin and long nose
  • Pale complexion – pink and white skin
  • Slender sloping shoulders and modest chest
  • Large quads, thighs and calves
  • A height of 5ft 11” (in comparison to Colin Firth’s 6ft 2” and the 6ft 3” Matthew MacFadyen)

Leading artist Nick Hardcastle took the academic research and brought the descriptions to life in a series of unique illustrations.

 The Real Mr Darcy – a dramatic re-appraisal study revealed that Mr Darcy’s white powdered hair is reflective of the norms of the Austen era, with mid-length hair favoured over the shorter crop of today. The illustrations highlight Darcy’s pale complexion, a sign of wealth and privilege, and his long oval face shape. In the late 1790s, square jaws were practically unheard of amongst the upper classes, with the pointy chin and small mouth evident on Mr Darcy very common features of the gentlemen of the era.

Strong legs were an attractive and important feature to females of the time, with well-modelled thighs a sign of virility, a good fencer and horseman. The real Mr Darcy would also have been akin to many of the landed gentry of the time, with slim sloping shoulders. A muscular chest and broad shoulders was the sign of a labourer, not a gentleman. 

Jane Austen’s romances have been well researched and documented over the centuries and it is believed that it was the 1st Earl of Morley John Parker, who was the inspiration for Mr Darcy. She also had a rumoured romance with Thomas Lefroy and it is likely he too provided inspiration for the character. Both men sported powdered hair and had long youthful faces with pale complexions. Other noblemen at the time, including Horatio Nelson, Leveson Gower and Arthur Wellesley, 1st Duke of Wellington, all also had similar features and were considered the pin-ups and sex symbols of their time.

Professor John Sutherland says, “There are only scraps of physical description of Fitzwilliam Darcy to be found in Pride and Prejudice; he is our most mysterious and desirable leading man of all time. What’s fantastic about Jane Austen’s writing is that Mr Darcy is both of the era and timeless. Our research for TV channel Drama’s ‘Jane Austen Season’ shows how Austen herself envisioned Mr Darcy, however the literature leaves space for the reader’s imagination to create their own Darcy and bring their own fantasies to the storyline.”

Professor Amanda Vickery says, “Mr Darcy is an iconic literary character, renowned for his good looks, charm and mystery. As Austen wrote Pride and Prejudice in the 1790s, our Mr Darcy portrayal reflects the male physique and common features at the time. Men sported powdered hair, had narrow jaws and muscular, defined legs were considered very attractive. A stark contrast to the chiselled, dark, brooding Colin Firth portrayal we associate the character with today.

“Drama’s The Real Mr Darcy – a dramatic re-appraisal study reveals that in recent times, Darcy’s character has been sexed up for the modern day audience with a turbo-charged injection of testosterone and steamy romance.”

Adrian Wills, General Manager of Drama says, “It’s incredible to finally see how Jane Austen may have actually been envisioning her Mr Darcy when she wrote Pride and Prejudice. Drama viewers will have loved the handsome and brooding portrayals of Mr Darcy by some of their favourite actors, so we are delighted to offer up another in time for Valentine’s Day. These illustrations might lead to a slightly different imagining of one of the most famous romantic heroes of all time”

TV channel Drama’s Jane Austen Season, from midday every Sunday from the 12th February until the 19th March. The season includes Jane Austen’s Pride and Prejudice, Sense and Sensibility, Emma and Mansfield Park.  

 Jane Austen Season starts for Valentine’s Day on Sunday 12 February at midday on Drama and available to catch up on UKTV Play www.uktvplay.co.uk

For further details and to read the full research paper, please visit: http://corporate.uktv.co.uk/news/

Maasai people of East Africa and the nomads of Mongolia experience VR for the first time

Posted on December 20th, 2016 in Consumer Electronics PR.

This Christmas, two remote communities on opposite sides of the planet were given an incredible experience through the power of next generation virtual reality technology.

The nomadic herders of Mongolia and the Maasai people of East Africa were given a series of amazing experiences, the likes of which they had never seen before.

Samsung travelled to a Maasai village in Kenya and a remote nomadic family in Mongolia with Samsung Gear VR technology to show the indigenous people incredible content from around the world, including; surfing in Hawaii, paragliding across the Brazilian coast, skydiving in Dubai, extreme Kayaking, swimming in the Great Barrier Reef, skiing across the French Alps, riding the tallest rollercoasters in the world and experiencing what life is like in busy cityscapes.

The way of life of the Maasai people in the Great Rift Valley and the nomads of Mongolia has remained unchanged for thousands of years and they were blown away by the experience.

A camera crew captured reactions as they watched the content and documented their emotional responses. The production team also created incredible 360 VR content on location in Africa and Mongolia, using the Samsung Gear 360 camera, which is available to view on the Samsung YouTube channel.

Conor Pierce, Vice President of IT & Mobile for Samsung UK and Ireland, said, “Gear VR opens up a world of possibilities and has the potential to instantly transport you to new worlds and environments. We wanted to bring that transformative experience to two of the most remote communities in the world. The reactions from the nomadic herders of Mongolia and the Maasai people of East Africa have been amazing to watch and it is incredible to hear their feedback.”

The production crew who filmed the content flew out to Mongolia and battled temperatures of -30 degrees celsius.

The team then continued their travels to the blistering heat of Kenya to visit the legendary Maasai warriors, who honoured their presence with a traditional welcome dance.