Taylor Herring

whistl Posties On Wheels Take To The Streets

On September 15th, 2014 James wrote on the subject of b2b creative PR,brand PR,Consumer PR,creative publicity,Cycling PR,Digital PR,Environmental PR,Online PR,PR Stunt,Publicity Stunts,Regional PR.

Delivery company trials futuristic AirWheel unicycle in cities across UK

London, Monday 15th September 2014: The delivery company whistl (formerly known as TNT Post) has begun trialling deliveries using the revolutionary new AirWheel in cities across Britain.

whistl London 5

Specially selected Posties are being trained to operate the eco-friendly AirWheel, with the aim of providing a speedier and more efficient service to customers by utilising the AirWheel’s nifty capabilities and ability to go wherever pedestrians do.

Posties from whistl took to the streets of London, Manchester, Liverpool and Birmingham today creating a stir amongst onlookers.

whistl Birmingham 1

whistl has released a video showing the futuristic personal transportation device in action during trials across these cities. The launch coincides with the major re-brand of the delivery firm TNT Post.

Nick Wells, CEO of whistl, said: ‘We’ve got a long track record of innovation in the UK postal sector and this radical new delivery device grabbed our attention. Our team have had fun getting to grips with the gadget and it’s gone down well with customers too. We are committed to ongoing efficiency and if the trial proves successful then the AirWheel will be adopted by whistl Posties across the UK.’


A self-balancing rechargeable electric unicycle, the AirWheel Q3 model has a 20 mile range and a top speed of 12mph – perfect for speedy deliveries through urban areas.


The eco device ‘self-charges’ when going downhill, and can legally go wherever pedestrians go – from parks to pavements and even across sand and dirt tracks.

The AirWheel is steered via an internal gyro-stabiliser with riders leaning forward or back to control speed.

Sam Parham, the founder of TheAirWheel.com – the exclusive UK distributors of the product, said: ‘We were delighted when whistl approached us about trialling the Q3 – the AirWheel has so much potential for use in many diverse situations and couldn’t be better suited to urban deliveries.”

Press Contact: Taylor Herring +44 208 206 5151

Full set of pictures here



Spandau Ballet strike Gold with a PRS for Music Heritage Award

On September 10th, 2014 James wrote on the subject of Event PR,Music PR.

London, Wednesday 10th September: PRS for Music today presented one of Britain’s most loved and successful groups Spandau Ballet with a Heritage Award at the site of their first gig, The Blitz Club, in the heart of London’s West End.


Spandau Ballet performed their first live show at The Blitz Club on London’s Great Queen Street, on 5th December 1979. The band made such an impact during this landmark gig that they were offered a recording deal on the spot with Island Records, by its legendary founder Chris Blackwell.

Spandau Ballet 3

In its heyday, the venue was the spiritual home of the “Blitz Kids,” a stylish, creative in-crowd of young Londoners spearheaded by Steve Strange and the innovative DJ skills of Rusty Egan who changed the musical landscape of London’s club land.

The Blitz Kids included the likes of Stephen Jones, John Galliano, Sade, Marilyn and Boy George.  In the audience that night alongside the Blitz regulars were Siouxsie Sioux and Billy Idol. The club was undoubtedly the home of the New Romantic movement and as it was located between two art colleges (St Martin’s School and Central School) it became a hotbed of the scene characterised by outrageous clothing and subversive behaviour. It was the birthplace of many acts beside Spandau Ballet, including the likes of Culture Club and Visage.

The PRS for Music Heritage Award plaque was officially unveiled in front of special guests by Spandau Ballet at the site of the former Blitz Club on London’s Great Queen Street

Gary Kemp said: ‘We are honoured to have received this award from PRS for Music. The Blitz was an incredible melting pot of music, fashion and creativity. It’s not just Spandau Ballet that owe our career to that place at that moment in time. Musical icons such as Chris Blackwell and David Bowie all came to The Blitz to check out what was going on, the place was that important.’

Rusty Egan said: ‘The Blitz Club DJ playlist inspired a generation to embrace electronic synth based music. Spandau Ballet spearheaded the importance of style and music as one.’

Guy Fletcher OBE, PRS Chair said: ‘It is an honour to present Spandau Ballet with the PRS for Music heritage award today, at what was truly their birthplace. The Blitz Club was the beating heart of the New Romantics movement that propelled some of British music’s most successful artists to stardom. Spandau Ballet are currently riding a fresh wave with the release of their new album and film, and it’s very fitting that we should bring it all back to where it began today – what a story.’

Shortly after the Blitz gig, school friends Gary Kemp, Steve Norman John Keeble, Tony Hadley and Martin Kemp signed their own label deal with Chrysalis and enjoyed immediate success, with their debut single To Cut a Long Story Short reaching the top 5 in 1980.

What followed was a string of 23 international hit singles and 25 million album sales. They reached superstar status as one of the most successful British bands of the 80s around the world in 1983 with the release of their third album True.

Its title track and second single Gold became massive hits all around the world.

The band reformed in 2009 to mass critical acclaim, touring the world to sell-out audiences and have recently recorded some new tracks to appear on a new Best Of album, Spandau Ballet – The Story.

There is also a soundtrack album to their documentary feature film, Soul Boys of the Western World, released at the end of this month.

The PRS for Music Heritage Award was established in 2009 to recognise important live music venues where artists launched their careers. Previous recipients include Elton John, Blur, Soul II Soul, Faithless and Queen.

Press Contact Taylor Herring +44 208 206 5151

Tim Vine Wins Dave’s Funniest Joke Of The Fringe

On August 19th, 2014 James wrote on the subject of Comedy PR,Event PR,PR Stunt,PR Stunts,Publicity Stunts.

Edinburgh, 19th August 2014: Award-winning TV channel Dave has announced the winner of the seventh annual award for Dave’s Funniest Joke of the Fringe.

For the first time in Dave’s Funniest Joke of the Fringe’s seven-year history, the award has been presented to a previous victor.

King of the one-liners Tim Vine has this year come top with nearly a fifth (19%) of respondents voting “I’ve decided to sell my hoover… well, it was just collecting dust” their funniest joke of the Edinburgh Fringe.

Tim also triumphed in 2010 with: “I’ve just been on a once-in-a-lifetime holiday. I’ll tell you what, never again.”


Three female comedians also feature in this year’s Top 10 as jokes from Bec Hill, Ria Lina and Felicity Ward proved to tickle the nation’s funnybone, reflecting the overall reported 62% rise of women performing at this year’s Fringe since 2013.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.

They scoured venues at the world-famous Edinburgh Festival Fringe over a week-long period to nominate their three favourite jokes.  The shortlisted gags were then put anonymously to the public vote, with 2,000 Brits selecting those that they found the funniest.

Dave’s Top 10 Funniest Jokes from the Fringe Festival 2014

  1. “I’ve decided to sell my hoover… well, it was just collecting dust.” – Tim Vine
  1. “I’ve written a joke about a fat badger, but I couldn’t fit it into my set.” – Masai Graham
  1. “Always leave them wanting more, my uncle used to say to me. Which is why he lost his job in disaster relief.” – Mark Watson
  1. “I was given some Sudoku toilet paper. It didn’t work. You could only fill it in with number 1s and number 2s.” – Bec Hill
  1. “I wanted to do a show about feminism. But my husband wouldn’t let me.” – Ria Lina
  1. “Money can’t buy you happiness? Well, check this out, I bought myself a Happy Meal.” – Paul F Taylor
  1. “Scotland had oil, but it’s running out thanks to all that deep frying.” – Scott Capurro

=8.  “I forgot my inflatable Michael Gove, which is a shame ’cause halfway through he disappears up his own

       arsehole.” – Kevin Day

=8.  “I’ve been married for 10 years, I haven’t made a decision for seven.” – Jason Cook

10.  “This show is about perception and perspective. But it depends how you look at it.” – Felicity Ward

Dave’s first two-time winner and regular fixture on the top-ten list, Tim Vine is a firmly established comedian, whose silly one-liners have helped him achieve great success in the world of comedy.

As well as sold out tours and bestselling DVDs, he has appeared on various TV shows including Not Going Out and Blandings.

He first performed at the Fringe in 1993 and was awarded Best Newcomer in 1995.  His current Edinburgh Fringe show, “Tim Timinee Tim Timinee Tim Tim To You,” is a sell-out success at the Pleasance Courtyard, and his first stand up tour in four years is also planned for next Spring.

Of being awarded the top spot, Tim Vine said: I’m a little bit surprised but very delighted. This is the second time I’ve won this award but I guess nobody loves a repeat more than Dave.”

In order to compile the shortlist, each of the judges sat through an average of 60 different comedy performances and sifted through more than 3,600 minutes of material. This meant they each had a potential pool of around 7,200* different jokes to choose from.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe whilst shining a spotlight on the individual jokes, not just the performances.

Steve North, General Manager of Dave commented: It’s great to see a range of established and new comedians in this year’s top 10.  The award celebrates the fantastic range of comedy on offer at the Fringe, and Tim has once again proved he is king of the one-liners.

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city. Starting in 1947, it was seen as a post-war initiative to reunite Europe through culture, and was so successful that it inspired more performers than there was room for.

For an exclusive interview with winner Tim Vine, please head to www.joindave.co.uk.

You can also follow Dave on Twitter at @join_dave

This year marks the seventh anniversary of Dave’s Funniest Joke of the Fringe.

To review the previous winners and highlights, visit http://www.facebook.com/davewittybanter

For more information contact Taylor Herring PR on 0208 206 5151


Winnie-the-Pooh’s 25 Simple Pleasures

On August 19th, 2014 James wrote on the subject of Attraction PR,Children's Brands PR.


LONDON, Tuesday 19th August 2014: Enjoying a fish supper on Blackpool Pier, negotiating Hampton Court Maze and taking a stroll beside Hadrian’s Wall have been named as some of England’s greatest ‘simple pleasures’ according to a new study released today.

The new study on behalf of Egmont Publishing and supported by VisitEngland asked 2,000 parents to vote for the traditional activities, attractions and days out.


The results provide a fascinating overview of the activities, which hark back to a bygone age when the great outdoors was considered the ultimate family tonic.

From learning to skim stones to fossil hunting, exploring castles and forests reaching from Northumberland to Treyarnon Bay, ‘Winnie-the-Pooh’s 25 Simple Pleasures’ were named as:

1. Enjoying a fish supper on Blackpool Pier, Lancashire

2. Indulging in afternoon tea, Devon

3. Picnicking on the shores of Windermere in the Lake District, Cumbria

4. Rock-pooling in Treyarnon Bay, Cornwall

5. Camping in the New Forest, Hampshire

6. Marvelling at Stonehenge, Wiltshire

7. Getting lost in the maze at Hampton Court Palace, Greater London

8. Taking a stroll beside Hadrian’s Wall, Northumberland and Cumbria

9. Boating day out on the Broads, Norfolk and Suffolk

10. Watching the puffins on the Farne Islands, Northumberland

11. Stargazing in Exmoor National Park, Somerset and Devon

12. Taking in the vista from the peaks at the Peak District National Park, Derbyshire

13. Trying to make the Queen’s Guard laugh at Buckingham Palace

14. Watching the changing of the Guards at Windsor Castle, Berkshire

15. Fossil-hunting on Brook Beach, Isle of Wight

16. Exploring the famous White Cliffs of Dover

17. Playing Pooh Sticks at 100 Acre Wood, East Sussex

18. Rolling down the hills around Corfe Castle, Dorset

19. Visiting a honey farm in Devon

20. Skimming stones at Holy Island, Lindisfarne, Northumberland

21. Picking blackberries on Box Hill, Surrey

22. Riding a narrow boat through the canal ways, Birmingham

23. Taking in the grandeur of Chatsworth House from the park, Chatsworth, Derbyshire

24. Seeking out the deer at Richmond Park, London

25. Admiring Bamburgh Castle from the beach, Northumberland


‘Enjoying a fish supper on Blackpool Pier, Lancashire’

The poll reveals that dining alfresco is a firm favourite, securing the first three slots in the top 10. No fewer than four National Parks appear in the full list of 25, highlighting our appreciation for England’s green space.

Of these, two made it into the top 10. Negotiating the maze at Hampton Court Palace was the only activity from the capital to make the top 10, although making the Queen’s Guard laugh at Buckingham Palace came close at number 13.


‘Rock-pooling in Treyarnon Bay, Cornwall’

Winnie-the-Pooh’s Hundred Acre Wood in East Sussex, the original destination for playing Pooh Sticks in A.A. Milne’s classic novel, was voted into the 17th spot, closely followed by another favourite activity Pooh would enjoy – visiting a honey farm at number 19.

Overall, the South West of England came out on top as the area that offers the best opportunity to enjoy life’s simple pleasures, closely followed by the South East and the Midlands.

Nearly half of respondents claim their fondest holiday memories are from time spent in England, with having a picnic, taking a walk and building sandcastles coming out as the most memorable activities.

''Picnicking on the shores of Windermere in the Lake District, Cumbria''

”Picnicking on the shores of Windermere in the Lake District, Cumbria”

Interestingly the research shows that kids today get outside almost as much as their parents did, with nearly 50% of families enjoying outdoors activities.

Parents also highlighted just how precious quality family time is, with over a third saying they enjoy at least one family outing a month. The ‘Simple Pleasures’ campaign was inspired by Winnie-the-Pooh to encourage modern families to enjoy the great outdoors whilst celebrating our great English heritage.

'Getting lost in the maze at Hampton Court Palace, Greater London'

‘Getting lost in the maze at Hampton Court Palace, Greater London’

The activities reflect the core themes in A. A. Milne’s best-selling books, which centre around a series of simple adventures for Winnie-the-Pooh and his close friends in the Hundred Acre Wood – including playing the game ‘Pooh Sticks’. The top 10 have inspired a new illustrated guide for families featuring brand new artwork by Mark Burgess, who coloured the original E.H Shepherd Black &White art and the latest book ‘Return to the Hundred Acre Wood’.

The guide is available to download for free from the VisitEngland website.

James Berresford, Chief Executive, VisitEngland said: “It’s great that respondents’ fondest holiday memories are from time spent in England and we are thrilled that these simple pleasures can be experienced across the country. We hope the guide will inspire families to discover, explore and enjoy the best of England this bank holiday.”

Sarah Bates, Publishing Director, Egmont commented: “Winnie-the-Pooh shares many a simple adventure with his friends in the Hundred Acre Wood so he is the perfect character to remind us how to enjoy the simple pleasures that England has to offer.”

To download the guide, visit www.VisitEngland.com/WinnieThePooh

Press Contact Taylor Herring: 0044 208 206 5151 Full set of pictures here – free for editorial use.

blinkbox Music Reveals The Song Lyrics That Leave Brits Baffled

On August 1st, 2014 James wrote on the subject of Music PR.

coverage highlights > here

LONDON, Friday 1st August 2014: A new study reveals that when it comes to understanding the meaning of song lyrics, many of us are left well and truly baffled.

Music streaming service blinkbox Music polled 2,000 Brits and found that 65% struggle to understand the meaning of lyrics in today’s chart toppers.

Topping a list of puzzling lyrical offenders was The Killers’ ‘Are we human, or are we dancer?’ (30%) from their hit track Human.

The Beatles’ ‘I am the eggman, they are the eggmen, I am the walrus, goo goo g’joob’ (27%) from I am the Walrus was in second place, with Michael Jackson’s head-scratcher ‘What about elephants? Have we lost their trust?’ (18%) from Earth Song taking the third spot.



Lyrics from The Black Eyed Peas, Duran Duran and Taylor Swift also appeared in the rundown.

When asked what the main reasons are for not understanding peculiar lyrics in tracks, 40% said they could not make out the actual words being sung, over a quarter (27%) said the lack of logic in the lyrics makes it tricky to grasp the meaning of a song and 10% said they don’t understand the slang used. Almost two-thirds (64%) also said music lyrics have become more confusing over time.

Despite all this, 28% of respondents said baffling lyrics don’t stop them enjoying a song.

The top 10 most confusing lyrics, with proposed explanations from Professor of Popular Martin Cloonan from Glasgow University, are:

1. ‘Are we human, or are we dancer?’ – The Killers, Human (30%)

Prof Cloonan: “Brandon Flowers of The Killers has admitted that the line is taken from a Hunter S. Thompson quote: ‘We’re raising a nation of dancers.’ Flowers said: ‘I say that it’s a mild social statement, and that’s all I’m gonna say.”

2. ‘I am the eggman, they are the eggmen, I am the walrus, goo goo g’joob’ – The Beatles, I Am The Walrus (27%)

Prof Cloonan: “John Lennon spoke of writing some of this while on an acid trip, which might help explain things. It is an exercise in surrealism and word play – a true highlight of UK psychedelia. Lennon did once declare that ‘The Walrus was Paul’ but it appears to in fact be a reference to Lewis Carroll’s The Walrus and the Carpenter and so, a reference to surreal or imaginary worlds.”

3. ‘What about elephants? Have we lost their trust?’- Michael Jackson, Earth Song (18%)

Prof Cloonan: “Ultimately this is a misjudged protest song, which sees a world in which the innocent simply have things done to them by malevolent forces. It could be construed as an attack on the ivory trade.”

4. ‘Tom bol li de se de moi ya, hey jambo jumbo’ – Lionel Richie, All Night Long (12%)

Prof Cloonan: “Richie has himself admitted that the lyrics are ‘A wonderful joke’ and an attempt to insert some African dialect into the song, which he couldn’t do in time, so just made up. They have no meaning outside of sounding right in the song.”

5. ‘Before you came into my life, I missed you so bad’ – Carly Rae Jepson, Call Me Maybe (11%)

Prof Cloonan: “You really can miss something you’ve never had and Jepson has spoken of the song being about her current boyfriend. So it is about having something (rather than an actual person) missing in your life, a fairly common experience. ”

6. ‘Beats so big I’m stepping on leprechauns’ – Black Eyed Peas, Boom Boom Pow (10%)

Prof Cloonan: “Sometimes I think that we just have to accept songwriters are strange.”

7. ‘The reflex is an only child, he’s waiting in the park’ – Duran Duran, The Reflex (8%)

Prof Cloonan: “The band have denied that the song has any particular meaning; there is no deep and meaningful metaphor here. It is a case of the words sounding fine in the song, but not making sense on the page.”

8. ‘Club Tropicana, drinks are free, fun and sunshine, there’s enough for everyone, all that’s missing is the sea’ – Wham!, Club Tropicana – (8%)

Prof Cloonan: “For those in the know the answer is obvious – ‘Club Tropicana’ is in the hills above San Antonio at Ibiza’s legendary Pikes Hotel (now known as Ibiza Rocks House), where the video was shot. So some distance from the sea.”

9. ‘Cause you were Romeo, I was a scarlet letter, and my daddy said stay away from Juliet.’ – Taylor Swift, Love Story (7%)

Prof Cloonan: “It seems to me this is a thinly veiled reference to Nathaniel Hawthorne’s The Scarlet Letter which is about a woman who conceives a child from an adulterous affair. However in this context, the reference could be considered to represent Swift’s movement from innocence towards knowing womanhood.”

10. ‘Slowly walking down the hall, faster than a cannonball’- Oasis, Champagne Supernova (7%)

Prof Cloonan: “Noel Gallagher has admitted that he just likes rhymes, and that these lyrics mean different things to him on different days. He has also offered his thoughts, after being asked about this song’s meaning, in his own forthright style: ‘Are you telling me, when you’ve got 60,000 people singing it, they don’t know what it means? It means something different to every one of them.’”

Respondents were also asked who they thought was the worst lyricist from a selection of the most popular acts in today’s charts. Miley Cyrus, Pitbull and Robin Thicke took the top three spots, respectively.

The top 10 ‘worst lyricists’ as voted for by the British public are:

1. Miley Cyrus (17%)
2. Pitbull (16%)
3. Robin Thicke (15%)
4. Will.i.am/The Black Eyes Peas (11%)
5. Sting (5%)
6. Taylor Swift (5%)
7. Robbie Williams (5%)
8. Simon Le Bon (4%)
9. Noel Gallagher (4%)
10. Brandon Flowers/The Killers (2%)

blinkbox Music managing director Mark Bennett commented: “It’s true that song lyrics are sometimes as crazy as a box of frogs, but then that’s show business. It would be a really boring world if everything was logical and made sense.”

Press Contact: Taylor Herring +44 208 206 5151

This Summer’s ‘Worst Fashion Craze’ Launches Shorts on Channel 4

On August 1st, 2014 James wrote on the subject of Fashion PR,PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.


Thank Goodness! This Summer’s ‘Worst Fashion Craze’ Is A Channel 4 Marketing Stunt

As temperatures in the capital soared to a sticky 26 degrees this week, and conditions on the tube were even hotter, male office workers in the City Of London were reported to be embracing a bizarre fashion trend for super high-cut shorts.


However, Londoners can rest easy as the extreme version of dress down Friday, which took Twitter by storm earlier this week, has now been revealed as an elaborate marketing stunt by Channel 4 to launch its new original Shorts programmes which are available to watch on the move, exclusively on Channel 4’s on-demand service, 4oD.

The broadcaster had deployed a team of brave male models to frequent City hotspots – kitted out in cringeworthy, buttock-revealing micro suit shorts.


A tailor spent two weeks creating the bespoke ‘barely there’ bum huggers, before the trouser-challenged cast took to the Capital’s streets, strolling through Canary Wharf tube station and visiting the Square Mile decked out in scarily shrunken suit trousers.

Passers-by looked on with horror, fear, amusement, awe, indignation and wide-eyed disbelief as the models strutted past, sat down next to them and even dropped their keys before bending over to pick them up…


The reactions were captured on hidden cameras to promote Channel 4’s new 4oD Shorts – and it certainly caused a storm on Twitter.

Channel 4’s specially commissioned original Shorts programmes for 4oD are designed to be watched anywhere on mobiles and tablets via 3G, 4G or wifi – perfect for when people want to fill those spare five minutes with quality bite-sized shows. . All Shorts programmes are badged with their length (e.g. 4 or 5 mins) and are easy to find in a new Shorts area on 4oD.

These brand new Shorts feature top Channel 4 names including: Jamie Oliver and Food Tube celebrities, Guy Martin, Made In Chelsea’s Binky Felstead and Mark-Francis Vandelli and many more – and will also introduce many more new faces, writers and producers to 4oD from the TV and internet worlds.

The original Shorts collection features a diverse range of innovative shows for viewers to snack on wherever they are; Shorts on films, games, comedy and satire, popular science and futurology, lifestyle and food shows, current affairs – as well as engaging education shows for teens.

Richard Davidson-Houston, Head of Online at Channel 4, says: “We’re really excited to launch original Shorts programmes on 4oD to meet the growing demand from viewers for mobile, snackable shows. This ‘cheeky’ campaign is a great fun way to get things started.”

Channel 4’s latest marketing film featuring more folk wearing short shorts launches on Channel 4 from Saturday 2 August 2014

Sharknado Alert! Fishmonger Shark Attack Prank Video

On July 29th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.

LONDON, Tuesday, July 30 2014: A terrifying attack by a ‘killer shark’ shattered the peace at a quiet North London fishmonger after one bloodthirsty beast was let loose amid the catch of the day.

Razor-sharp teeth… glassy dead eyes… and an immense cavernous mouth…

But fortunately for the shoppers and staff at the fishmongers, this wasn’t a real shark – but a stunt dreamed up by special effects producers at Syfy to celebrate the release of Sharknado 2: The Second One.

A team of four artists and animatronic wizards spent two weeks creating the lifelike animatronic shark and embedded it on a fish counter along with sides of salmon and fillets of haddock.


Shoppers at Steve Hatt in Islington who were looking to top up on their Omega 3 got the shock of their lives as the shark centrepiece first twitched – and then thrashed – about on the counter, snapping its jaws and making customers scream, jump, laugh and even flee the shop in terror.


The result is a hilarious prank video to promote Sharknado 2: The Second One, the ultimate B movie, in which killer sharks terrorise New York after a freak weather system floods the city.

Producers worked through the night to create the stunt, placing hidden cameras in strategic locations throughout the shop, before launching their beast on some very surprised early morning shoppers, offering them a taste of what it might be like to experience a Sharknado!

Paramedics were on hand to deal with anyone who found the fishy surprise too shocking, but shoppers took it in their stride, even when the catch of the day lurched forward as if it was about to take a chomp out of them.

Steve Hatt, fishmonger, says; ‘We’ve sold some big fish in our time and pride ourselves on our extensive range of freshly caught seafood, but we have never stocked anything as menacing or as unusual as a Sharknado shark. Talk about a having a bite of dinner – this dinner bites you!”

Sharknado 2: The Second One airs on Syfy on Thursday 31 July at 9pm
For more information: Taylor Herring 0208 206 5151

Pictures Available: Here

French Supermarket Campaigns Against Food Waste With Inglorious Campaign

On July 19th, 2014 James wrote on the subject of Stunt Of The Day.

Wonderful anti food waste campaign from French Supermarket Intermarché

Gold Unveil Giant Dead Parrot For Monty Python TV Special

On July 14th, 2014 admin wrote on the subject of creative publicity,Entertainment Brands,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

[full set of pictures here]

LONDON, Monday 14th July 2014: The dead parrot at the centre of the eponymous sketch performed by John Cleese and Michael Palin, first screened 45 years ago, has been recreated on a giant scale to celebrate the screening of the very last Monty Python live show on comedy TV channel Gold this Sunday, the 20th July.


The mammoth model of the ‘Norwegian Blue’ was commissioned by the comedy channel following a survey of 2000 comedy fans which named the surreal pet shop skit as the nation’s favourite Monty Python sketch of all time.

The famous sketch was first broadcast on 7 December 1969 and remains a firm favourite with audiences who have been enjoying the live shows at The O2 this month.


The sculpture caused a stir amongst London commuters as it was hung upside down by a crane before being respectfully laid to rest on its back at Potters Fields on London’s South bank near Tower Bridge. The model, which is made from fibre glass, took a team of three sculptors over two months to design, construct and paint. The giant dead parrot measures 15 metres (almost 50 feet) from the tip of its tail to the top of its head, the equivalent to the height of five elephants standing on top of one another.


Lead sculptor Iain Prendergast says, “We are all Monty Python fans so we were delighted to receive the brief from Gold to recreate the mythical ‘Norwegian Blue’ on a giant scale. We watched both live and televised versions of the sketch and found that there have been a number of different incarnations of the parrot with a variety of different plumages. Our sculpture provides a colourful hybrid of the dead parrots which have featured in the celebrated sketch. The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, ‘stunned’ eyes.”

Python Parrot 11

The homage to the iconic Monty Python sketch will be taken to The O2 arena where fans attending the final run of live shows will be able to say their final farewell to the comedy troupe, taking pictures of the giant dead parrot and adding to the Twitter buzz using the hashtag #montypythonlive.

Steve North, General Manager of Gold says, “We believe that our giant dead parrot provides a fitting tribute to a sketch that is so loved by audiences throughout the world. We hope that fans will join us for the final Monty Python performance this Sunday to see Britain’s greatest ever comedy group bow out in style.”

Gold will be screening the live broadcast of the final Monty Python Live (mostly): One Down Five To Go stage show on Sunday 20th July.

For information and images please contact Taylor Herring 0208 206 5151

blinkbox Stage the Game Of Thrones Fan Wedding Of The Year

On July 1st, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR.


LONDON, Tuesday 1st July 2014:

Game of Thrones super-fan Darren Prew (37) and Kerry Ford (33) from Hereford have tied the knot styled as characters Daenerys Targaryen ‘Khaleesi’ and Jon Snow, having won a unique wedding celebration staged by blinkbox.

65 Game of Thrones Wedding

To celebrate Game of Thrones season 4 landing on blinkbox, the TV and Movie streaming service gave two competition winners the ultimate experience – the chance to get married in a Game of Thrones themed ceremony.

game of thrrones fan wedding

Organisers hired Eastnor Castle, near Ledbury for the ceremony. Located in the foothills of the Black Mountains, the property is an imposing gothic fortress flanked by watch-towers, lake and enclosing a keep. The elaborate makeover of the twelve-strong wedding party took over 50 hours of fitting, styling and theatrical make-up – handled by a professional team. The bride stunned guests with her surprise arrival on a white horse and the groom stepped out from nearby trees with two Wolf Dogs on leashes.

game of thrones fan wedding wolves

Hundreds responded to an online search for the fan wedding but it was Plasterer Darren who clinched it much to Kerry’s surprise. Bride Kerry explains: “I was on Facebook one evening and I saw an ad seeking couples to marry Game of Thrones style. I mentioned it to Darren. I said “Who on earth would do that?” Little did I know that he then went online and applied – without telling me!”

Groom Darren continues: “It was too good an opportunity to pass up. We were planning on getting married next year, but I knew we just had to go for it. I have been a massive Game of Thrones fans since the beginning, so having our biggest day styled in such an amazing way is a dream come true.”

The bride was styled as the stunning Daenerys Targaryen ‘Khaleesi’ with a handmade dress and trademark white blonde locks.


Groom Darren adopted the smouldering looks of hero Jon Snow.

28 Game of Thrones Wedding

On seeing each other at the altar, bride Kerry commented: “I thought the transformation was amazing, it was like marrying Jon Snow. It was very, very weird and surreal to see Darren like that!”

Best Woman (Carey McKeown, 35) and Best Man (Mike McKeown, 33) took on the intimidating appearances of a Wildling and a White-Walker respectively.

fan wedding white walker

Groom Darren commented; ‘With such a bizarre look, Mike was guaranteed a few laughs during his speech.’

Carey McKeown in costume as Ygritte

Bride Kerry, a cake designer, had spent two weeks creating an elaborate FIVE tier wedding cake.

game of thrones fan wedding cake

Kerry said; ‘I took over 20 hours to make it – it’s comprised of each of the Game of Thrones’ houses, then there are the wedding vows from Game of Thrones, King Joffrey’s crown made out of chocolate and topped with the famous iron throne. It was almost a shame to see it eaten. I changed my mind over the design of this cake so many times, it’s the most important cake I’ll ever make.’

Wedding registrar Lynne Pugh who presided over the ceremony said; “I’ve married hundreds of couples over the years – but this one was really out of this world”

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The father of the bride (Terry Ford, 66) was decked out as the loyal Stark servant, Hodor and in contrast to such a gentle character; the mother of the bride (Sue Ford, 52) was cast as Melisandre of Asshai, often referred to as ‘The Red Women’.

hodor fan wedding

Behind The Scenes Video

The groom’s party included Lady Catelyn Stark played by Darren’s mother (June Thurston, 58), and Darren’s sister (Samantha Crump, 39) as Brienne of Tharth.

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The groom’s brother-in-law (Brian Crump, 34) became the mighty Khal Drogo donning war paint and going shirtless for the occasion – in true Dothraki style.


Although not old enough to enjoy the successful HBO series themselves, Darren and Kerry’s four children, (aged 15,14,11 and 9) dressed as the Stark children.

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Adrian Letts, MD of blinkbox Movies added: “We are obsessed with Game of Thrones and we wanted to reward a couple that are as passionate about it as us. Our policy at blinkbox is simple: we make entertainment brilliant. We hope we’ve done that here today.”

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Game of Thrones seasons 1-4 are available to buy on blinkbox now priced at £16.99 in SD and £23.99 in HD.

blinkbox is giving away 1,000 Clubcard points with every purchase of the fourth series plus a free Tesco finest 10” pizza.

For those who haven’t yet been gripped by the show, there’s an additional incentive to try it with blinkbox – 250 Clubcard points with the purchase of any of the previous three series.

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