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TEAM GB athlete Louis Smith shows off his extraordinary morning wake-up routine

Posted on May 18th, 2016 in branded content,Consumer PR,creative publicity,Event PR,FMCG,Food and Drink PR.

LONDON, Wednesday 18th May 2016: With the Olympic Games mere months away, Louis Smith has given an insight how he gets his day off to a great start, with a remarkable morning routine that includes somersaults, pommel horse practice and the splits!

The new video released shows how the London 2012 silver medalist starts his day by climbing out of bed and walking down the stairs on his hands. Somersaults onto the sofa, pommel horse practice and press ups on the counter also form part of Louis’ unique wake-up performance.

In a way that only an Olympic gymnast could, Louis tumbles through the kitchen effortlessly to flick the kettle on with his big toe, and finishes off his incredible morning routine sat in splits, with a hearty bowl of Corn Flakes.

Louis shared his incredible morning routine to celebrate the launch of the new Kellogg’s #GreatStarts campaign where the public can win tickets to the RIO Olympics simply by sharing their morning routines and using the #GreatStarts hashtag

Louis, as an ambassador for the Great Starts campaign, invited Kellogg’s to film his morning routine ahead of the Olympic Games in Rio this summer. As an athlete, Louis understands the importance of starting his day off right and is sharing his story of success with Kellogg’s up until the start of Rio 2016 this summer.

 Louis commented on his extraordinary wake-up, “I love to get off to an energetic start in the morning as I find this sets me up for day ahead.  With such an active lifestyle, I need a filling breakfast to keep my body fueled throughout the day.  I loved making the video and showing some of my moves around the house – although I must warn people not to try these moves at home unless you are a trained gymnast; eating breakfast whilst doing the splits is not for everyone! Competing at the Olympic Games takes a lot of preparation and having a positive wake up routine has really helped me to reach peak performance over the years and reach my full potential.  It’s an amazing feeling to have Great Britain’s support this summer, and now I can’t wait to get out there and compete with Team GB and help us get off to a great start in Rio.”

Louis’ bedroom features personal touches including his Rio de Janeiro guidebook and map, which will come in useful in August, and his Strictly Come Dancing costume from his winning routine on the show. With Union Jack bedding, and a red, blue and white theme throughout the house, Louis is supporting Team GB all the way to the Olympic Games

The public are being urged to share how they start the day right by using #GreatStarts which will enter them into an exclusive competition to win a pair of tickets to the Olympic Games. Kellogg’s Great Starts aims to encourage everyone to harness this knowledge in reaching their potential. Whether we aim to start our day simply feeling fresh, or whether we’re looking for that all important edge to become a next generation Olympian, Kellogg’s provides something for everyone.

 Louise Thompson-Davies, PR Manager at Kellogg’s UK & ROI said: “We are proud to be an official sponsor of Team GB at the Rio 2016 Olympic Games this summer and who better than our ambassador Louis Smith to demonstrate his extraordinary morning routine? Louis has been sharing his tips on how to get a great start to your day and we’re delighted that he’s given Kellogg’s a fascinating insight into how he starts his day.”

 The Great Starts competition is open to anyone over 18 and you can enter by sharing tips, pictures and videos via Twitter, Instagram and Facebook on how you get off to a Great Start using the hashtag #GreatStarts.

 Visit www.kelloggs.co.uk/greatstarts for further information and full terms and conditions.

Download pictures here

Press Contact: Taylor Herring

Captain Wes Morgan signs for Captain Morgan

Posted on May 3rd, 2016 in Celebrity PR,Consumer PR,creative publicity,Food and Drink PR,PR Stunt,Publicity Stunts.

  • Drinks brand to produce limited edition Captain ‘Wes’ Morgan bottle following the player’s premiership victory

TUESDAY, 3rd May 2016: Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his side’s victory in the Barclay’s Premier League title on Monday.

Captain Wes Morgan

The spirit brand will release a limited edition bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer on the label with an image of the footballer.

The commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit.

The bottles flowed into production following a Twitter exchange between Captain Morgan and the player after Leicester City were crowned champions following Tottenham Hotspur’s draw with Chelsea on Monday night.

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The drinks company have fast-tracked the production of the limited edition bottle, which features Wes Morgan’s signature and an updated medallion with 2016 inscribed to mark his title victory as team captain.

Fans of the premiership football player voiced their love for their Captain with praise across social media using the hashtag #OnlyOneCaptainMorgan, which also features on the bottle.

Wes Morgan has played every minute of the title winning campaign so far (3,285 minutes), becoming the third outfield Premier League champion to do so after Garry Pallister and more recently John Terry in 2015 who both completed the season having played 3,420 minutes. The defender scored an equaliser for Leicester City against Manchester United on Sunday to gain his team a crucial point and secure the title on Monday with 77 points and 2 games to spare.

The Foxes, against odds of 5000-1 at the start of the season, became Premier League champions for the first time in their history beating off the likes of ‘super-clubs’ such as Manchester City, Chelsea and Arsenal.

Rhys Love, Senior Brand Manager of Captain Morgan said: “Captain’s lead by example and we are thrilled to have one of the greatest captains of recent times, who coincidentally shares our name, become the centre of a historic sporting moment. We have created a limited edition commemorative Captain ‘Wes’ Morgan bottle to celebrate his incredible title win triumph as the club’s skipper. We salute Leicester City and their own Captain Morgan.”

Full set of images available for download – https://www.flickr.com/photos/taylorherringpr/sets/72157667709301931

Pres Contact Taylor Herring: +44 208 206 5151

Don’t tell The Bride! LateRooms.com ‘Stagvertising’ campaign hits London

Posted on April 26th, 2016 in PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, 26th April 2016: London commuters got an eyeful this morning as a number of ‘Stags’ were spotted chained to lamp posts, taped to benches and handcuffed to bus stops across the capital.

DonÕt Tell The Bride!Ê London city workers got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed dressed in a wedding dress and tethered to a bench in the heart of The City. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

These scenes of stag party aftermath were staged by LateRooms.com as an audacious marketing stunt to celebrate the start of peak wedding season.

The ‘Stagvertising’ campaign was designed and executed by creative agency Taylor Herring as part of LateRooms.com’s ‘It’s Going To Be A Great Night’ campaign, which celebrates super-fans who are passionate about and proud of their interests and hobbies.

Just hanging around!Ê London commuters got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed hanging above the canal near Victoria Park in East London. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

The ‘Stags’ were spotted across London at locations including Westminster Bridge, Victoria Park and even outside New Scotland Yard. The plucky actors were seen looking a little the worse for wear, sporting everything from silly costumes to a wedding dress – and even just their pants!

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PR activity to support the marketing campaign included a research based news story that reveals just how far brides, grooms, their best men and maids of honour will go to mark the end of single life.

The research reveals a clear gender divide, with people attending Stag dos spending £346.19 on average, compared with those attending Hen dos, who will spend £286.96. Stags were also more likely to splash out, with a smaller percentage (6%) admitting to spending over £1,000 on their mate’s final blowout.

London was voted the top location for both stag and hen weekends in the UK, while Amsterdam is the favoured foreign destination for stags, and hens are more likely to choose Dublin. But over two in five stags (44%) secretly dread the weekend away. Over a third of men revealed that they would happily swap typical stag activities such as zorbing or go-karting for a relaxed meal or even a spa break (38%), while a far greater number of women would much rather be doing something more adventurous on a Hen weekend (60%).

Press Contact: Taylor Herring +44 208 206 5151