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Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

Food on-the-go retailer Greggs has put a new spin on the term ‘salad dressing’, as it unveils two couture-inspired dresses made entirely out of fresh salad ingredients.

The ‘Salad Dresses’, designed by celebrity costume creator Kate Tabor, were commissioned to celebrate the Greggs summer salad range following new research released by the brand which reveals a massive 61% of Brits say they are much more health conscious than five years ago.

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This is supported by the fact that Greggs’ range of lower calorie menu options now accounts for more than 10% of sales as it announces total sales were up 7.5% in first 19 weeks of 2017.

The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from a list of ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.

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The freshly prepared salad dresses were created from a total of 5,000 salad leaves, 100 limes, 80 peppers, 150 chillies and 50 bulbs of garlic.

Designer Kate, who has created extraordinary costumes for Katy Perry’s music videos and stars including the Chemical Brothers and Birdy, began the design process by sketching an array of different styles, before an experimentation stage, testing out different ingredients to identify those which allowed the most visually stunning designs, while being able to create a design that could actually be worn by the models.

EDITORIAL USE ONLY Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London's Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

EDITORIAL USE ONLY
Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London’s Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

The survey of 2,000 British adults also found over two thirds of Brits (68%) now rigorously read nutritional information before purchasing on-the-go items, and over half (54%) reporting that they regularly try to make healthy food choices – reflecting the continuing trend for focussing on healthy eating in the UK.

Kate Tabor, designer, said: “I’ve created costumes for Katy Perry and the Chemical Brothers to Birdy and Katy B, but I’ve never designed anything quite like this. Each dress is made up of over 20 individual ingredients from the Greggs salad range, with hundreds more of each making up the designs. This has definitely been my biggest challenge yet.”

A spokesperson for Greggs added: “More and more people are looking for a healthier option for their on-the-go food. We wanted to celebrate our new salads with something fun and a little different that everyone could enjoy – and we can all appreciate a bit of ‘salad dressing’!”

The production process involved a layered approach, building up from the base of the dress in a puzzle style, piecing the dress together one section at a time – plus coating the fresh leaves and sewing garlic cloves together with string.

The tailormade designs also hit the streets of London today (Monday 22nd May 2017), surprising passers-by in the capital’s fashion hot-spots including Carnaby Street and Regent Street.

Further research findings revealed us to be a nation of seasonal eaters, as 47% feel that salad and fresh vegetables taste better during the summer, and 1 in 10 of us eating a salad based lunch or dinner at least 10 times throughout the sunny season. 

 Greggs’ new salad range includes: 

  • Coconut, Lime and Chilli Chicken Salad
  • Mexican Chicken, Smoky Rice and Bean Salad
  • Falafel, Harissa, Roast Vegetable and Grains Salad
  • Honey Roast Ham, Free Range Egg and Potato Salad
  • Chargrill Chicken, Roast Vegetable & Grains Salad and
  • Cheese, Tomato and Basil Pasta Salad

All are under 400 calories and meet green and amber on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. To further encourage informed food choices, this year Greggs have been the first UK food-on-the-go brand to introduce traffic light labelling on its website and app.

 Greggs’ new summer salad range is now available in 1,800 shops nationwide.

 Images: https://flic.kr/s/aHsm15EJt3

Thorpe Park offers discounts to encourage young people to vote

Posted on May 18th, 2017 in Taylor Herring News,Taylor Herring PR.

With less than a week until the deadline for Brits to register to vote in the coming general election, Thorpe Park Resort have today announced that, from tomorrow, they are offering discounted tickets on entrance to all 18-24 year olds who register to vote before 11.59pm on Monday 22nd May.

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In a bid to encourage the younger generation to hit the polls on June 8th the theme park will be offering anyone aged 18-24 the chance to purchase entrance tickets for £20 if they can prove they have registered to vote.

In the 2015 general election, over half of all 18-24 year olds didn’t use their vote according to data from Ipsos Mori.

A staggering 57% of young people didn’t vote, in comparison to only the 22% of non-voters aged 65 and over*.

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Most recently, research by the London School of Economics reveals that 36% of people in the 18-24 year old age category didn’t vote in the EU referendum in comparison to only 10% of those registered to vote aged 65 and over**.

Dominic Jones, Divisional Director at Thorpe Park, said: “This is one of the most significant general elections of our generation and we want to encourage more young people to register their chance to vote. We often hear young people are disengaged from politics, but a large number of our guests have shown an interest in politics, world events and social issues. However there are still a large number abstaining from voting in political elections. Young people are just as concerned about the financial future as any other person. Over two thousand 18-24 year olds pass through our gates every week, so we wanted to do something to encourage the younger generation to hit the polling stations on June 8th. For anyone aged 18-24 who has registered to vote before the May 22nd deadline, we will offer entry to Thorpe Park for £20, between the 22nd – 26th May 2017.”

 

Thorpe Park resides in the Runnymede Borough, led by the appointed Chancellor of the Exchequer, RT Hon Philip Hammond.

The Park polled their guests aged 18 – 24 on their thoughts on the election.

When asked who said the statement ‘Stronger and stable’ between Kanye West and Theresa May, the majority of guests guessed it was a Kanye West lyric rather than Theresa May’s plans for the country, showing the lack of knowledge amongst the younger generation.

Paddy’s Prosthetic Presidents saddle up for a huge week of racing

Posted on March 14th, 2017 in bookmaker PR,PR Stunts.

Londoners were left stunned after the two most powerful world leaders, Russian leader Vladimir Putin and US President Donald Trump, appeared to arrive in the capital on horseback, ahead of the biggest week in the horse racing calendar.

The traffic stopping stunt was organised by bookmaker Paddy Power, who credit the ‘Trump-factor’ for a sharp increase in political bets, with more than £100k of bets staked since Trump took office.

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Turnover on political betting industry-wide is expected to top £10m in 2017 but that figure is dwarfed by the £800m expected to be bet across the industry during Cheltenham week – making it the busiest betting event in the calendar.

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To mark the occasion, Paddy Power are offering punters who know their horses from their executive orders the chance to bet on Cheltenham-Politics specials including; Willie Mullins to be Top Trainer and Trump to serve a 2nd Term (7/2), Ruby Walsh to be Top Jockey and Trump to be impeached in 2017 (8/1), and Neon Wolf to win the Novices Hurdle and Sean Spicer to be sacked in 2017 (20/1).

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Commuters were left gobsmacked as they spotted Presidents Putin and Trump, who appeared in good spirits along with their faithful steed – reportedly named ‘Trotski’ – ahead of jump racing’s flagship event.

The shirtless duo looked at ease riding bareback around the capital, before holding hands outside Parliament, and sharing a kiss in front of Buckingham Palace.

Paddy Power said: “Toffs, rowdy footballers, and now world leaders – horse racing gets all sorts excited. With political punting at an all-time high, Vlad and The Donald seemed more than happy to swap nukes for nags ahead of Cheltenham. We’ve seen a huge surge in political bets since Trump took office and with a big week of horseracing ahead it made perfect sense to offer punters the chance to bet on both.”

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 In the era of ‘fake news’, Londoners were left flabbergasted at the sight of Putin and Trump together, with one passer-by commenting: “We’re used to seeing some spectacles in London but I thought I needed a pair when spotting this. It’s not every day that you bump into the two most powerful men on the planet – it certainly set my heart racing.”

 The bizarre scene was inspired by the famous photos of Putin taken in 2009, which saw the President riding shirtless in Siberia’s Tuva region. The image went viral and has become one of the internet’s most shared memes.

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Actors Karl Greenwood and Doug Devaney spent more than six hours being made up with prosthetics by a team of Hollywood special effect artists to be transformed into the controversial Presidents.

PADDY POWER CHELTENHAM-POLITICS SPECIALS

7/2        Willie Mullins to be Top Trainer and Trump to serve a 2nd Term

8/1        Ruby Walsh to be Top Jockey and Trump to be impeached in 2017

10/1      Douvan to win Queen Mother Champion Chase and Trump to resign in 2017

20/1       Limini to win the Mares Hurdle and Kellyanne Conway to be sacked in 2017

20/1       Neon Wolf to win the Novices Hurdle and Sean Spicer to be sacked in 2017

40/1       Melon to win the Supreme Novices Hurdle and Trump to outlaw Gay Marriage

50/1       Un De Sceaux to win the Ryanair and Trump to admit he wears fake tan

80/1       Cantlow to win the Cross Country Chase and Trump to make Russia first state visit

100/1    Native River to win the Gold Cup and Putin to win the Nobel Peace Prize in 2017

100/1    Colin Tizzard to be Top Trainer and Mexico to pay for Trump’s wall

100/1    Altior to win the Arkle and Trump to open Are 51 to the public

150/1    Yanworth to win the Champion Hurdle and Trump to ban Russians from US entry

200/1    Cue Card to win the Gold Cup and Trump to paint the White House Gold