Overview

Taylor Herring have handled PR for the British Comedy Awards
since 2003 – our brief includes:

• Management of awards process from nominations,
  to pre event coverage and event
  
• Handling PR for the presenter, Jonathan Ross
  
• To provide Full media management on the night
  
• To promote the sponsors association with the event
  and their category at the awards
  
• To drive TV audience viewing figures
  
• To create positive media coverage of the event
  
• To handle print, TV and radio press on the night
  and co-ordinate a press room back stage
  
• Recruitment of key media partners
  
• Liaison with nominees – their agents, managers and broadcasters
  
• Staging a nominations launch
  
• Driving pre event awareness with stunts and events
  
• Placing competitions and promotions
  

Results

From 2003 – 2006, Taylor Herring delivered 3 yearly PR campaigns.

These have generated:

• One of the most talked about TV awards ceremonies of the calendar
  
• 505 National print pieces and 1,210 Regional print pieces
  
• 260 National TV and Radio Interviews or News Items
  
• In 2004 - ITV scored its higheset midweek ratings for more
  than three years
  
• Onetel received over 400 branded accreditations

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