Agency unveils events production arm

Taylor Herring has announced the creation of an events production division and has appointed one of the biggest names in the industry, Danielle Nay to head up the new arm – Taylor Herring Events & Experiences. The new company will offer a unique hybrid service of experiential marketing and event PR.

Nay joins the agency as Events Director having previously worked at leading advertising agency DDB London as Director Of Brand Content – worked on Phillips and VW accounts. Danielle was formerly Press & PR Manager, at Five from 1996-1998 and previously PR Manager at Planet 24.

On leaving Five she founded the prolific events and experiential agency Dr Party and sold it in 2001 to Bob Geldof’s media group Ten Alps Communications plc, where she remained until 2005. Dr Party’s clients included Microsoft, O2, PlayStation, Ralph Lauren, Cacharel, Buena Vista, Twentieth Century Fox and Metro as well as a private client list that included many household names.

Taylor Herring has already been active in the field having recently overseen the creation of Sir Richard Branson’s launch event for new TV channel Virgin 1 and staging a showcase event on behalf of Discovery Networks for their advertising clients.

Taylor Herring co-founder James Herring said today; “There is just no point throwing an expensive party unless you can extract maximum value from it by ramping up awareness and coverage across all media platforms. Taylor Herring is now supremely poised to create the most fantastic positioning events for client brands and media owners, to persuade the right people to show up at them and to maximize publicity for the event in all channels”.

Danielle Nay added; “Bringing production firmly in-house at Taylor Herring not only builds on our past successes but means that we can now offer clients joined-up strategic and creative thinking, faster responses and maximum value for money”.

For further information please contact James@taylorherring.com